What does “digital transformation” mean to commercial property management beyond a catchphrase? Six thought leaders including Alex Stanton, Yardi’s commercial industry principal, provided clarity on the subject in a recent Realcomm-hosted webinar. Digital transformation extends technology beyond acquiring and managing property.  It’s driven by business factors such as profitability, occupant satisfaction and productivity along with new technologies including the cloud, data analytics and the Internet of Things. Digital transformation is “a strategy lever to achieve broader business agendas and create new levels of value,” according to panelist Marc Petock, chief communications officer and vice president of marketing for IoT technology builder Lynxspring. Digital transformation aggregates business, operations and IT practices into a common platform for people, processes, best practices and services, Petock said, with new technology embraced not for its own sake but to change thought and organizational culture. Executed properly, digital transformation can foster better resource planning, empowerment, technology collaboration and risk mitigation. With heating, ventilation and air conditioning equipment comprising a major expense, for example, commercial building owners and operators are incentivized to adopt intelligent building technology that provides new insight into operations and equipment performance. Commercial real estate has traditionally been slow to adopt transformative technology; when the panelists were asked how much of the industry understands digital transformation, no estimate exceeded 30 percent. But that’s changing in the face of pressures for profits, high sustainability expectations and consumers’ technology sophistication. “Technology used to mean ‘support’; now it’s at the forefront of driving revenue and services,” said Sandy Jacolow, chief information officer for real estate developer, investor and manager Silverstein Properties. “It has shifted how we do business.  For example, mobile capability is no longer a luxury; tenants say ‘Is there an app for that?’  A poor interface or customer experience...