It all started with a baby.  In 1995, Catriona Orosco welcomed a handsome baby boy into the world. She was quickly dissatisfied, however, by the drab and impractical clothing on the market for nursing moms. “I thought I could do better,” she says. She had no idea that her career with Yardi was in the making. Nursing Mamas and Internet Marketing A few years later, while pregnant with her second son, Orosco created Nursing Mamas, a clothing line for breastfeeding mothers. She teamed up with a friend and began making trips to the Los Angeles Garment District. After each trip, they returned to Santa Barbara with cozy, natural fabrics that they’d take to a local pattern maker and producer. Once a few good products were in development, Cat turned her attention to marketing. “I started a website because I really just wanted to sell the clothes online and work from home,” she says. “It was an incredible learning experience.” Orosco witnessed the birth of Google, and quickly saw the marketing opportunities with AdWords. “I used AdWords very early on and figured out how to optimize my website back in the days when there really were only 10 blue links,” Orosco laughs. “I learned a lot about marketing, and it was exciting to participate in everything that was happening online.” At that time, the average jane did not build her own website. There weren’t handy drag-and-drop features or convenient widgets. There certainly weren’t many resources on increasing organic rankings with search engines. Cat explored the terrain of website building and online marketing, talking to as many people as she could find and testing on her own. When she exhausted her available resources, she got the help of a SCORE consultant. “While they were impressed with...