Coldwell Banker Real Estate, a U.S. real estate franchise with offices in over 43 countries, teamed up with 20th Century Fox, and managed to pull of one of the most genuine marketing campaigns of 2016. The real estate giant listed the X-Mansion, a fictional mansion featured in the upcoming summer movie, X-Men: Apocalypse. While this property may not be real, this film-themed effort enabled Coldwell Banker to discuss lifestyle aspects of real estate and make an emotional connection with consumers. The X-Mansion, listed for over $75 million, is highlighted on Coldwell Banker’s homepage, and featured as the brand’s “Home of the Week” property. Professor Xavier’s School for Gifted Youngsters, the infamous home of the X-Men, has its own property page, with all the details and amenities the mansion includes. The mock-listing also allows enthusiasts to browse photos and view videos, and read an in-depth description of the iconic landmark. Coldwell also showcased the mansion and its grounds in a video which features Brand Engagement Manager Victoria Keichinger. The 77,000-square-foot single-family estate, built in the mid-1700s, is located at the fictional 1407 Graymalkin Lane, Salem Center, NY 10560 address, supposedly 40 miles outside of New York, and features 24+ bedrooms and baths and 5+ garages. According to the listing, property amenities include fireplaces, Olympic sized pool, gourmet kitchen, attic greenhouse, basketball court and a luxury health spa. More ‘sophisticated’ features include a private jet hangar, a word class medical bay and treatment facility and a state of the art training facility. The mansion is also equipped with top-of-the-line security and in-home technology systems. Chief Marketing Officer Sean Blankenship of Coldwell Banker Real Estate LLC stated: “Over the last several years, one of our core marketing strategies has been to develop meaningful relationships with new audiences...
Real Estate Oscars
Statuettes and Subprimes
“Mortgage-backed securities; sub-prime loans, tranches; it’s pretty confusing right?” Ryan Gosling asks the audience early on in The Big Short. “Well, it’s supposed to be. Wall Street loves to use confusing terms to make you think only they can do what they do… So here’s Margot Robbie in a bubble bath to explain.” At once, the film cuts to Ms. Robbie as she sips champagne while quickly and easily – with just a smidgen of profanity – details the intricacies of mortgage bonds and subprime lending. The Big Short, based on the nonfiction book by Michael Lewis, has grabbed a handful of Oscar nominations, including best film. The Oscar nods put the final shine on a year’s worth of accolades, from the Golden Globes to BAFTA to a seemingly endless array of critics’ choice acknowledgements and guild awards. With dashes of wit, energy, and unexpected humor, The Big Short manages to distill and illuminate the causes and outcome of one of the largest financial catastrophes in US history. In doing so, the film also manages to shine a lite on the intricate, sometimes confounding, world of real estate development and financing. While The Big Short does a commendable job of pulling the viewer into the nuts and bolts behind Wall Street’s disastrous interlude with B-paper loans and unmonitored trading, the film is not the first cinematic foray the subprime calamity. In preparation of Sunday’s Academy Award telecast, here is our list of the top five award-winning films – from documentaries to thrillers – that highlight the winners, losers and puppet-masters behind the mortgage default catastrophe. 99 Homes (2015) Overshadowed by The Big Short when it debuted in 2015, critics immediately hailed 99 Homes for its harrowing depiction of the impact the housing debacle had...
Move to the Music
Lincoln Portfolio on Point
Countless studies examine and relay Millennials’ consumer habits, expectations, needs, wants and way of thinking. But there’s one thing that’s obvious without needing any study to uncover it: Millennials live and breathe music. While iPhone docks, great sound systems and entertainment lounges are all great amenities to offer, you can’t beat physical proximity to the finest venues for live music acts. For those looking to catch the best music acts at the most outstanding music venues, Los Angeles and Nashville are the places to be, according to the 26th annual Pollstar Concert Industry Awards, which celebrates the world of live music. One company that makes sure its music-loving residents are close to the finest music venues is Lincoln Property Company. As the second largest property manager in the United States and with 163,000 units currently under management, it’s easy to find a Lincoln Property-managed apartment near the best live music venues in the country. Los Angeles. Pollstar’s 26th annual awards show named the Hollywood Bowl Best Major Outdoor Concert Venue, Forum Inglewood the Best New Major Concert Venue, while the Greek Theatre snagged the Red Rocks Award for Best Small Outdoor Venue. For proximity to the world-famous Hollywood Bowl, it doesn’t get better than Lincoln’s The Avenue Hollywood. Located only 1.1 miles from the Hollywood Bowl, The Avenue sits on the western edge of Hollywood, offering swift access to countless music venues, nightclubs, art galleries, fitness spots, cafes, bars restaurants, shopping and farmers’ markets. Community amenities include a heated swimming pool, whirlpool, fire pit with high-end BBQ grills, fitness center, courtyard pocket park and a turf dog run. The Avenue also offers such concierge service and a bevy of other residents services ranging from pet grooming to auto detailing. The Avenue Hollywood celebrated its...