The future is furry. According to the American Pet Products Association (APPA), 65 percent of Americans have pets. The number of households with pets is growing. Since 2014, the number of people who own pets has increased by 3 percent. Many of these households include your prospects and renters. Another major housing trends report from 2018 reveals that 46 percent of renters live with pets. Multifamily properties that adequately market their pet policies and services can thrive in this environment. What Renters Want About 47 percent of renters list allowing pets as a requirement for their next rental, reports the 2020 NMHC and Kingsley Apartment Resident Preferences Survey. Simply permitting pets isn’t enough. Nearly 45 percent of respondents expressed interest in on-site pet services. Pet services make caring for an animal in an apartment setting more convenient. In the absence of a personal yard, more than 50 percent of renters expressed interest in a dog park and 44 percent desired a pet-washing station. Those are just a few services that pique renters’ interest in the NMHC report. Other options include dog walking, pet-friendly community events, and animal health and safety activities. When properties offer value-add services for pets, pet owners report a greater sense of satisfaction with the community. That satisfaction can translate directly into conversions and lease renewals. Marketing that Gets Results Establishing your pet policy and an engaging selection of in-demand pet services are the first steps towards success. The next step makes sure that your hard work draws the cash flow that it deserves. Without advanced online marketing, prospects who would value your pet-friendly efforts may not find you. It’s important to intercept prospects at multiple points during their housing search. By reaching prospects are various touchpoints around the web, you can...