Did you know that our home environment impacts how we feel? During the holidays, multifamily professionals can increase the perceived value of the property while supporting resident wellbeing and promoting resident loyalty. It all starts with decorating. Drive value while helping residents fall in love with your property again Resident retention saves time and money. Per the National Apartment Association, it costs between $1,000 to $5,000 to turn a unit. If you gained just one renewal each month, you could save $20,000 in annual expenses and about 96 hours of maintenance labor. Promote resident retention through thoughtful programming that shows residents that you care. This includes special programming to support residents who are struggling through the holiday season. Design programming can be a great place to start. Design to beat winter blues together Nearly 40 million Americans experience depression and anxiety, reports the Anxiety and Depression Association of America. The fall and winter seasons are especially challenging. The American Family Physician reports that up to 26% of Americans suffer from seasonal affective disorder (SAD) formerly called seasonal depression. Scientists note a correlation between less exposure to sunlight (vitamin D), decreases in serotonin and an uptick in melatonin. Those factors may exacerbate existing conditions around holiday social and financial stresses, loneliness and grief. Community managers are not clinicians. There are several resident services that community managers can offer, however, to support resident wellbeing during the holidays. Focus on fun yet effective services that turn resident homes into mental health havens. Host healthful interior design classes Consider inviting a healthy interior design expert to speak to your residents. The American Society of Interior Designers has representatives nationwide. You might also research environmental psychologists in your area. These specialists understand how our built environments can impact our...