Recently, our RentCafe client services team held a webinar focused on “The Prospect Experience.” The intent was to dive deep into creating the perfect interaction with a potential renter. Strategies for quickly grabbing their attention, capturing contact information, and gently urging continued engagement were all part of the outline. To recap or if you weren’t able to join the session, here are a few of the highlights, conveniently summarized in infographic form. For more information about Yardi’s Marketing Suite products, visit our...