Are you looking for a more efficient way to convert quality prospects into satisfied residents? Streamline the leasing process through integration and automation. Software Integration Switching between independent leasing, management, and accounting programs ensures that your data will be incomplete or pocked with errors. At best, there is a lot of redundant data entry. Each distraction siphons time away from your staff’s resident care efforts. Skip the drama with a web-based, fully integrated end-to-end platform. Select property management software that can seamlessly manage marketing, leasing, accounting, utility and maintenance data under one roof. Learn how Cagan Management Group uses flexible, integrated software to simplify business operations. Automated Marketing Wouldn’t it be great if you could tailor your marketing message to meet prospects’ needs? You can. What’s better is that you can do so through automation, which means that you don’t need staff engagement 24/7. Automated nudge marketing, for example, delivers a targeted message to prospects based on their online behavior. You can encourage them to take the next step in the process, such as setting an appointment or completing an application. This can be done while your leasing office is closed. ILS automation is another huge time saver that also helps you fill vacancies. Sourced from up-to-date information in your property management software, ILS automation updates your listings across multiple online rental sites. It makes sure pricing and vacancies are accurate without manual data entry at each site. Discover more marketing automation tools that can save you time and money. Tools that Empower Residents Are you still making residents trudge down to the leasing office to pay the rent or file a maintenance request? You’re wasting their time and as well as your staff’s. Skip data entry, check scanning and bank runs. Resident portals...

We’re living in a connected age. In multifamily property management, creating strategic connections can enhance the resident experience and deepen ties with communities and property managers. How? An article in the Harvard Business Review titled “The Age of Continuous Connection” explains how technology is driving meaningful customer experiences. “Thanks to new technologies that enable frequent, low-friction, customized digital interactions, companies today are building much deeper ties with customers than ever before,” wrote authors Nicolaj Siggelkow and Christian Terwiesch.  “Instead of waiting for customers to come to them, firms are addressing customers’ needs the moment they arise — and sometimes even earlier. It’s a win-win: Through what we call connected strategies, customers get a dramatically improved experience, and companies boost operational efficiencies. For multifamily operators, that means creating effective digital connections that anticipate needs and feel personalized. As a result, businesses will be able to free up onsite property staff for more meaningful in-person interactions. Connected businesses At the Yardi Advanced Solutions Conference (YASC) that took place in Washington, D.C., in May 2019, Anant Yardi spoke to clients about continuous connection and how it can be beneficial for real estate business relationships. “This day and age of continuous connection doesn’t necessarily mean we are communicating all the time. But it does mean that we are available, and we respond,” said Mr. Yardi. “Our goal is to provide a connection between the business, the consumer and the property. As we think about continuous communication, the basic way we do real estate doesn’t change. But the way we transact business may change,” he added. For Yardi, this means thinking about the user experience of all parties involved, from stakeholders and leasing staff to prospects and residents. How can we innovate the way people connect with their homes and management...