Tag: marketing

Net Promoter Scores

Deliver Amazing Customer Service

Let’s start with an easy concept that can be hard to swallow: The customer’s perception is YOUR reality. You might think that your customer service and amenities are great, but it doesn’t really matter unless your residents think so too. If, on the other hand, they think your properties are not so great or even […]

Renting to Millennials

What You Know is Wrong

You know all of those reports on Millennials and their love for tiny, urban spaces in walkable communities? They might be wrong. It turns out that Millennials value space and authenticity more than we previously believed—and the two rarely go hand-in-hand. A recent study suggests that while Millennials do enjoy their apartments in urban environments, […]

5 Resolutions

Social Media Edition

Forbes offers insights on the behavior of Millennial consumers. One thing that stands out is Millennials’ desire for genuine human interaction on social media. They don’t want your best advertising techniques. They don’t care how much you spend on marketing. They want to know you and why you feel that your product is worthy of […]

Figuring Out Feedback

Negative to Opportunity

Dealing with negative feedback and difficult questions can be a test of character. When a comment points out a genuine flaw in your product or service, it can trigger excuses or a defensive response. When the comment is unnecessarily rude, you may want to formulate an equally searing comeback. Dealing with negativity is never fun, but […]

Meet The Staff

Connect With Prospects, Residents

No, we’re not talking about meeting our staff. (Although you can see a few lovely Yardi employee profiles here.) Today we’re talking about introducing your staff to your residents: how and why you should do it! Celebrating the employees that make your property a great place to live just makes sense. For one thing, it’s […]

Emoji Marketing

Speaking The Universal Language

Do you speak emoji? If you don’t, you might be finding yourself increasingly in the minority as emojis—defined by Google as “a small digital image or icon used to express an idea, emotion, etc., in electronic communication”—gain momentum as a form of universal, nonverbal communication. These sometimes-silly little pictures are being embrace by more than […]

Holiday Marketing

Property Management Strategy

‘Tis the season for… leasing? Sure! Any time of year can be a good time to ramp up your leasing and renewal efforts when you take a seasonal approach that builds relationships and excitement around your business. Make sure your occupancy rates don’t cool down this season with five holiday marketing strategies for residential properties: […]

Marketing Reality

In Senior Housing

Traditional senior housing marketing—idyllic stock photos and expertly crafted text– no longer stands out to prospects. A growing trend reveals the power of marketing that features real residents, their quotations, and their experiences at the community. Yardi client, Senior Star, is far ahead of the trend. The company made the decision to focus on resident-centric […]

Skip These Social Media Missteps

Set up for success

You’ve created profiles and set aside ample time to update your social media, but you’re still not getting the traffic and following that you desire. What’s a social media novice to do? Social media has so many moving parts, so many variables, that it may seem impossible to get a grip on what to change […]

Quick Social Tips

For native marketing success

The basics of native marketing for social media have helped you get started. It’s the nuances of daily content development that will firmly establish your roots and nourish respect among your fan base. We’ve got four content tips that can grow your social media from a seedling into a sprawling success! Blend In But Don’t […]

Twitter Ads

Simple Marketing Genius

Twitter can place your business on the screens of 288 million monthly active users. Well, that’s its potential, anyway. If Twitter ads aren’t a part of your Marketing Genius strategy, you’re missing out on the opportunity to reach your Twitter customers on a platform that they interact with daily. What’s worse, you’re also missing out […]

Local Listings

Google Shakes It Up

Where were you on the night of August 6? While you were probably sleeping (we certainly were), Google rolled out changes to the way local businesses appear in search results. This update affects everyone from restaurants and retail stores to—yep, you guessed it—apartment communities and property management companies. What? Google has updated how local results […]

The Prospect Experience

Engaging interested renters

Recently, our RentCafe client services team held a webinar focused on “The Prospect Experience.” The intent was to dive deep into creating the perfect interaction with a potential renter. Strategies for quickly grabbing their attention, capturing contact information, and gently urging continued engagement were all part of the outline. To recap or if you weren’t […]

Karen Kossow

Genius at Work

Community Realty Company is a leader in property management, leasing, and asset management for income producing properties in the Washington D.C. area and beyond, enhancing values for owner-investors and known for providing an exceptional tenant experience. We recently enjoyed an interview with Karen Kossow, Community Realty Company’s Vice President of Marketing. She talked about industry […]

Nudge Marketing

Give Prospects an Extra Push

Have you heard of nudge marketing? If you haven’t yet, you will soon! This type of marketing is making waves as a more effective way to convert prospects. Learn what it is, why you should use it, and how to apply it to property marketing. What is nudge marketing? Nudge marketing is a kind of […]

Lead Tracking and SEO

What you need to know

What you don’t know can hurt you. It’s true of the foods we eat and the medicines we take. It’s also true of the decisions we make regarding lead tracking and digital marketing presence. This may come as a surprise. While lead tracking numbers help you determine marketing return on investment (ROI), they can […]

NAA Approaches

Join Yardi for great sessions

It’s one of the industry’s most-anticipated conferences of the year. Yardi is proud to be a sponsor of the National Apartment Association’s annual Education Conference and Expo, taking place June 24-26 at the Mandalay Bay Resort and Convention Center in Las Vegas. NAA offers attendees to experience the latest innovation in the apartment industry, from […]

Leasing Genius

Top Survey Results

Do you know how to take the leasing lead in your market? It might be easier than you think! The results of our recent leasing strategy survey revealed that smart multifamily firms have multiple opportunities to increase performance and out-market, out-lease, and out-renew the competition. But to beat the competition, you have to know what […]

Optimizing ROI

Google Analytics for Properties

Savvy marketers know the importance of having good data to draw on when making marketing decisions. Google Analytics is the most widely known, free analytics platform available. Last month, the digital marketing experts at RentCafe hosted a call to dig in to the importance of using analytics data to understand your online audience, traffic, and […]

Promoting Conversions

Analytics Reporting Unveiled

Whether you’ve tapped into your inner Marketing Genius with RentCafe or you’re piecing together a plan on your own, your site analytics can help you capitalize on your areas of opportunity. Understanding how to interpret the metrics on your analytics reports can influence changes in your marketing techniques that increase leads and conversions. At first, […]

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