marketing

Facebook Live

Video continues to rise to the top of the digital marketing playbook. If you’re skeptical about the power of video, consider that almost 50% of internet users look for videos related to a product or service before visiting a store. And four times as many customers would rather watch a video about a product than […]

07 / 17 / 17

Student housing

Optimizing Data

Yesterday, we laid the foundations of a strong online presence. We now continue with how to gather insights from analytics to inform marketing and retention decisions. Micro-Adjustments Lead to Success When vacancy rates inch upward, resist the urge to slash prices. “Price should be the last negotiable item, not the first,” advises Sawh. Examine your […]

07 / 07 / 17

Marketing Automation

Today’s renters expect to be able to find and interact with your company everywhere, all the time. But does that mean you’re suddenly able to hire more staff for around the clock support? Of course not. Marketing automation is your secret weapon in an increasingly busy digital marketplace. Marketing automation streamlines repetitive tasks, follows user […]

06 / 22 / 17

RentCafe Reach

We are thrilled to officially unveil RentCafe Reach. This advanced set of marketing services is designed to attract qualified prospects to your multifamily properties through SEO, SEM and enhanced online property listings on the RentCafe.com ILS. As a certified Google Partner, we’re ready to help you elevate your search and lead generation programs to the […]

05 / 25 / 17

Insights From AIM

Multifamily marketers from across the country converged in Huntington Beach for the 2017 Apartment Internet Marketing (AIM) Conference on May 7-10. Several hundred professionals gathered to explore the industry’s latest marketing trends and best practices. Here are three ideas from this year’s event that might buoy your marketing efforts: Tell Your Story Marketing is not […]

05 / 18 / 17

YMF Austin

Are you familiar with the Yardi Marketing Forum? This biannual event brings multifamily marketers from across the country together for three days of fun, education and inspiration. We just wrapped up our first forum of the year in beautiful Austin, Texas. If you couldn’t attend, here are the top five marketing takeaways that were shared […]

05 / 02 / 17

9 Responsiveness Tips

Want to get in touch with your residents? SatisFacts 2017 Online Renter study reveals that 88 percent of respondents prefer to be contacted via email; 73 percent ask to be contacted by cell phone, and 50 percent request text communication. Each method of communication has its own best practices. Dive into these nine tips […]

03 / 01 / 17

Snap Happy

OMG’s, LOLZ’s, puppy-dog faces and flower crowns. Snapchat is sometimes reduced to these simple stereotypes and thought of as something to entertain the kids when the adults get tired of the noise at family dinners. But noise and chaos are staples of modern life, for company and consumer alike. And as the godfather of guerilla […]

02 / 15 / 17

3 Big Trends

Team Yardi was lucky enough to attend the 5th annual Multifamily Social Media Summit in Napa during the first week of February this year. This conference brings together a wide variety of speakers from within and without the real estate industry to talk about the impact of social media on marketing, leasing and more. We’re […]

02 / 13 / 17

Marketing to Boomers

Did you know that Baby Boomers are the second largest demographic in multifamily housing? Most companies only spend five percent of their advertising budget (and even less effort) on this growing group. Don’t be like them. We’ve got eight tips to master online marketing to Baby Boomers. State your cost—clearly—and why your property is worth […]

01 / 24 / 17

Drive More Traffic

Remember when property marketing was all about foot traffic? Not anymore. In this digital era, an increasing number of apartment seekers start their search online, long before they ever set foot in your leasing office. And the most recent NMHC Kingsley Renter Preferences Study showed that 80% of renters visited the community or company wesite […]

01 / 12 / 17

Purposeful Surveys

You’ve probably heard the saying, “You can’t manage what you haven’t measured.” What exactly do you do once resident satisfaction has been measured? The data within your resident survey results can pave the road for a more profitable and enjoyable property—if you optimize use of the data. Make a Plan Before you issue the […]

11 / 16 / 16

Cooking for a Cause

The invitation-only Yardi Marketing Forum is designed to help professionals excel in marketing multifamily real estate. Attendees participate in focused discussions, interactive training, and engaging social activities—but first, they designated time to uplift the local community in Seattle. For the second segment of this biannual event, clients representing more than 35 companies from throughout the […]

08 / 18 / 16

User Behavior

If you’re at all involved with property marketing, you’ve probably been part of more than a few discussions about property marketing websites and their ability to convert prospects to leads and leads to leases. Great web conversions depend on your ability to truly understand your website visitors. How do they behave on your sites? What […]

08 / 16 / 16

Marketing Q&A

Our second Yardi Marketing Forum of 2016 is coming up next week, and we couldn’t be much more excited! Multifamily marketers from across North America will meet us in Seattle to talk tech, trends, and best practices during this multi-day conference. Talented guest speakers – from within and without the real estate industry – are […]

08 / 10 / 16

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