The month of May has a ton of holidays. You don’t have to keep up with them all, but highlighting a few can be a rewarding way to engage residents. Here are a few May holiday ideas that can help to build loyalty and boost resident retention. May 6, National Nurses Day May 8, National Teachers Day Cool Idea: Have resident nurses and teachers stop by the leasing office for a grab n’ go breakfast. Since both work long hours, foods that slowly release carbohydrates will be a huge win for them. Consider oatmeal, fresh fruit, green smoothie shots, and nut-based breakfast bars. Above and Beyond: Nurses and teachers are on their feet all day. Offer relief by teaming up with a neighborhood spa to offer foot-friendly, sample-sized products with their morning goodie bags. Be sure to include business cards for the spa. The owner gets free marketing and you get to pamper your residents (read: build loyalty). May 13, International Fair Trade Day Cool Idea: Fair Trade products reinforce the importance of livable wages for workers. In your upcoming newsletter, include a list of local shops and restaurants that prioritize Fair Trade products. Everything from coffee to clothing and home décor can be sourced Fair Trade. Above and Beyond: Make your list interactive! Throughout the month, set a table near a high-traffic area in the leasing office. Invite the Fair Trade-friendly businesses to contribute a product for sale or free samples. Circulate the products every few days so that multiple brands are represented. This approach draws residents to the leasing office to get the know the staff members—rather than only seeing them when there is a problem. May 15, International Day of Families Cool Idea: Consider hosting a raffle at your family-friendly property....