Throughout its 40-year history, Ascentia has maintained family and unity as the priorities of its manufactured home communities. The Mercy Fund helps the company fulfill its mission, making a positive mark in the lives of residents that can never be erased. After gaining valuable information at a YASC conference four years ago, Yardi client, Ascentia, embarked on a transformation. The company instituted a multifamily model to manage its 7,000 units of mobile homes, reaching a unique market of consumers who were not interested in traditional apartment life or the ties of a mortgage. Amy McKelvy, director of training and development, calls the communities “single-level apartments with grass yards.” “Most of our residents now are young families with children and at least one pet. It’s difficult for them, in some locations, to find affordable living that allows them to have the freedom and the privacy that most people enjoy,” says McKelvy. The multifamily model for mobile homes has experienced great success. Yet through its growth, the family-owned company hasn’t lost sight of its original emphasis on the importance of family and community. The Mercy Fund ensures that Ascentia can support its tenants like relatives. The Mercy Fund is the brainchild of founder B.M. Vukovich, created to help residents through difficult financial times. Employees, investors, residents and other third party participants are encouraged to make donations to the fund throughout the year. The funds are then dispersed to residents with dire need. “The atmosphere inside is that, not only is the staff family but our residents are our family as well,” says McKelvy. The autumn floods that swept through Colorado tested the company’s commitment to its extended family. In September of 2013, the Boulder metropolitan area suffered a deluge, dumping more than 17 inches of water...