Transitioning one property to a nonsmoking policy can be a challenge. But 49 properties? That’s no small feat. NALS Apartment Homes recently undertook this task, using the communication tools in RentCafe to help smooth the process. Keep reading to learn more about NALS’ decision to roll out a nonsmoking policy, the three-phase approached it used and the effect the shift has had on marketing, leasing and retention. Why Transition to a Nonsmoking Portfolio NALS began exploring options to reduce and/or eliminate smoking across its portfolio in 2015. After polling residents and staff, researching local laws and engaging with local chapters of the American Lung Association, it was determined that most properties would adopt a nonsmoking policy. According to the NALS 2017 Annual Report, “While the negative health effects of smoking influenced our decision, we were also motivated to mitigate the increased costs of cleaning a smoking apartment, the increased risk of fire caused by smokers and the disturbance that smoking causes to nonsmoking resident and employees.” Policy Change in Three Parts NALS approached the transition to nonsmoking gradually, to allow time for clear communication and minimize the impact on residents. “RentCafe was a huge help in making our nonsmoking policy a success,” shared Kayla Campbell, marketing leader at NALS. “We used RENTCafé to send out the initial surveys, and then to streamline what was communicated about the policy in our marketing, online applications and email correspondence. We also used the calendar and announcement functions in the resident portals to ensure the transition date was top-of-mind.” Phase 1 (2015): Surveys NALS sent out surveys to gauge interest at the properties, determine primary resident questions/concerns to address and to see which specific buildings were already effectively nonsmoking. Phase 2 (2016):  Notice of Intentions A notice of...