Imagine an oasis of calm just outside of the bustling city, a place where the community is structured around wellness and a connection with nature. Now imagine that this place has as many fun shopping and entertainment options as a conventional neighborhood– without conventional waste issues. This place exists and it’s called Serenbe. Welcome to Serenbe The New York Times calls the development “a utopian experiment in new urbanism being molded out of Georgia red clay ” about 30 miles southwest of Atlanta. More than 700 residents call Serenbe home. The community is often called together for music festivals, goat yoga, movie nights, wine tastings, and local theater performances. As provincial as it sounds, Serenbe is not a haven for barefoot wanderers and struggling artists. Homes start at $1,400 per month for a 600 square-foot apartment and max out shy of $2,000,000 for a single family home. Those are high price tags for Chattahoochee Hill Country, an otherwise unassuming rural community. With that said, Serenbe is probably the coolest countryside hamlet in the southeast for its emphasis on wellness and sustainability. Conscious Convenience For several years, development focused mostly on residences, often countryside getaways for Atlanta’s elite. Commercial construction has established a presence in the community—still abiding by community virtues—but offering more experiences and conveniences for residents. Four complexes form the hub of shopping at Serenbe. Each has a unique focus such as art, education, agriculture and health. The Mado District is the latest addition with an emphasis on health. One Mado will be a $250 million, 30,000 square-foot mixed-used development that is an alternative to the quintessential strip mall. Tenants will likely include health and wellness specialists such as a chiropractor, massage therapist, acupuncturist, and other holistic practitioners. There are also parcels for...

People have become increasingly preoccupied with well-being and seek healthier alternatives to everyday activities. Collaborative consumption, sustainable transportation choices, social connectivity and affordability have become guiding principles for a large part of the American population. The benefits of adopting such principles are indeed great and may include lowering carbon footprint by sharing transportation – whether bike or car sharing, or turning to mass transit for daily commutes, saving costs and resources by choosing collaborative workspaces, cutting down expenses by borrowing and recycling things, and increasing social gratification by engaging in such programs as crowdfunding and product service systems (PPS). This massive shift in consumer mindset has touched everything, from product preferences to lifestyle habits and housing choices. There is a growing demand for mixed-use communities and walkable environments in urban cores, particularly because working professionals and even empty nesters recognize de benefits of living more sustainably. Proximity to jobs, retail and entertainment options, access to public transportation and shared infrastructure systems, eco-friendly amenities and green spaces have become powerful incentives for attracting and retaining residents. As sustainability has become a word that sells and transportation is a major concern for most renters, multifamily operators are providing alternative options for getting around while allowing residents to be good stewards of the environment. Bike sharing has now evolved into a well-developed, high-tech amenity that provides real value to tenants engaged in daily commutes. Zagster, a company that provides turnkey bike sharing programs, is developing a national footprint of bike sharing programs in partnership with multi-family companies, businesses, hotel chains and universities, all of whom are looking to provide value added services and benefits to residents, guests or employees. More recently, the company teamed with Novare Group, a leading developer of cutting-edge, mixed-use high-rise communities in southeastern...