If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide insights into tenant habits with a single business intelligence tool. Yardi Orion® Business Intelligence  (BI) is a mobile-ready platform with more than 200 built-in key performance indicators. The software offers flexible reports and dashboards. The data gathered by Orion BI provides insightful, configurable reports that can be used by multiple tiers of leadership. Marketers can use Orion BI to identify lead sources for the highest quality renters: demographics that can reduce occupancy, minimize delinquencies, and promote lease renewals in one swoop. Orion BI highlights the cost per lease, showing users how many marketing dollars went into each conversion. Of the leases signed, renter behavior is then tracked. The data reveals which marketing sources attracted the most renters who paid their rent on time and which renters renewed their leases. Let’s say that your property ran ads on RentCafe.com, Apartments.com, and Forrent.com for one year. You wanted to know which of those sites resulted in the lowest cost per lease and the highest renewal rate. You could configure the parameters of your report to show those data sets. Upon discovering that RentCafe.com offered the highest quality renters, your marketing team would concentrate its resources towards that site. Your organization nixed marketing dollars on lead sources that underperformed. Orion BI can even help to fill specific types of vacancies. If your property has issues filling its studio units, you can create a report that shows which lead sources attracted renters who signed studio leases. You can also avoid lead sources where most renters seek out larger spaces. For more information on how Orion BI informs marketing decisions, join a...

The much-anticipated arrival of Yardi System’s latest platform, Yardi Orion for SharePoint, was announced Thursday, March 15 to great excitement both company and industry wide. You can read all the details about the release and Orion’s fantastic business intelligence capabilities on yardi.com, but here are a few of the highlights about this new software as a service and what it can do for you: -Offers a great solution for business intelligence. Rather than contracting to an outside vendor for an over-reaching data warehousing project, clients using Yardi Orion can maximize the potential of their existing data resources via Orion’s use of data warehousing and easy extraction of the data via SharePoint. Read more about the data extraction in our recent Balance Sheet article. -Makes SharePoint a more effective tool for real estate enterprise. It’s been around for over 10 years, but Microsoft’s SharePoint platform gains great functionality as a business enterprise platform through Orion. Important security features and industry-specific applications are among Orion’s many exceptional offerings. -Customized access for all kinds of users. Your business has so many vested participants – from entry-level employees to upper level management, from tenants to vendors to prospects to managers. All need access to different sections of vital information. Orion will allow customized portal access to the right pieces of data for the appropriate user. Let’s open it up for discussion. Are you excited about the release of Yardi Orion? What business solutions will it help you...