Debugging Properties Aug19

Debugging Properties

Chances are good that you’ve seen a building encased in a swath of vinyl-coated nylon tarpaulins in residential and commercial properties. That’s a sure sign that fumigation is in progress, which means the space is being inundated with sulfuryl fluoride gas to eliminate termites, cockroaches, wood-destroying beetles and/or other destructive pests. Fumigation is a key tool for ensuring that offices, homes and other spaces are safe from pests that can erode building materials and spread disease. Fumigation is a big business in the U.S. – and a growing one. Industry revenues totaled about $26 billion in 2022 and have grown almost 9% on average each of the previous five years, according to business research firm IBISWorld. Why is it needed? Structural fumigation eliminates damaging pests that are difficult to control by other methods such as localized insecticide application. Fumigation permeates an entire structure to eliminate visible and hidden infestations. And this, along with whole-house heat treatment – which is most commonly used against bed bugs – are the only methods that will eliminate drywood termites. “When it comes to eradicating targeted pests, there are few treatment options that can compete with fumigation. It reaches where sprays, aerosols, dusts and other chemical treatments can’t. It resolves large scale issues quickly. It destroys pests in all stages of development, from eggs all the way to adult bugs. And a fumigation does not require a long process of inspection, treatment and monitoring,” according to Action Pest Control, which operates in Indiana, Kentucky and Illinois. How is fumigation done? There are two fumigation methods. One involves sealing a structure with plastic, tape or other materials, and the other requires enclosing the structure in a tent of vinyl-coated nylon tarpaulins. A fumigation can take from six hours to one...

Property Management Jobs Aug25

Property Management Jobs

Recent college graduates are now looking for entry-level jobs post-college after enjoying a well-deserved summer break. Here are some tips on navigating the job search for the property management industry. Understanding the current property management job market is vital for job seekers. Those looking to be property managers need to understand that factors like population growth, urbanization and shifts in housing preferences influence demand. Different property management roles include residential, commercial and community association management. Skills that employers seek for entry-level property management candidates include communication, organization, problem-solving and customer service skills. Networking and internships are vital to establish connections and gain practical experience in the industry. An effective property management resume is essential to stand out to potential employers. Make the resume customized. Tailoring the resume to each job application is necessary, aligning the content with the specific job requirements. Include relevant sections like objectives, skills, education, experience and achievements. Quantify the achievements by demonstrating impact. For example, “managed a portfolio of X properties” or “increased resident satisfaction by y%.” Highlight skills such as lease administration, maintenance coordination and software proficiency, especially with property management tools and CRM software. Online courses and certification for property management can enhance a candidate’s qualifications and knowledge. Look into certifications offered by the National Apartment Association Education Institute (NAAEI), such as Certified Apartment Manager (CAM) and Certified Apartment Maintenance Technician (CAMT). The Institute of Real Estate Management (IREM) courses and certifications, such as Certified Property Manager (CPM), provide in-depth knowledge of property management practices. LinkedIn Learning has many relevant courses that cover property management principles, real estate law and related skills. Speaking of online, an online presence can significantly enhance an applicant’s visibility in the job market. LinkedIn optimization will create a professional LinkedIn profile highlighting skills, experiences and aspirations in property management. Encourage connections with professionals in the industry. Create a personal website that showcases resumes, portfolios, blog posts and relevant projects and hobbies. Build an online portfolio showcasing achievements, property management projects and any other published content related to the field. This can help set you apart from other candidates. Be sure to clean up anything employers would frown upon, such as pictures from the latest Coachella festival or playing beer pong with friends at parties. As the field evolves, staying informed about industry trends is crucial in property management. Read up on industry publications and reputable magazines and websites like Multifamily Executive, National Apartment Association (NAA) and Yardi Matrix, which regularly publish articles and reports on property management. Read up or listen to industry-specific blogs and podcasts that cover topics ranging from technology advancements to property investment strategies. Look into upcoming webinars and conferences that property management professionals can attend to learn about the latest trends and network with others in the field. Networking goes a long way. Keep business cards from conferences to refer to when applying for jobs. In today’s world, it is all about who you know to get ahead or that inside connection. We hope this provides valuable insights and actionable advice that will help you succeed in securing entry-level jobs in property...

Secret Life of Pets Sep13

Secret Life of Pets

Pet-friendly apartments are becoming the norm, especially among younger renters. Millennials are now the biggest market for pet ownership. Property managers and owners need to stand out and make their complexes more unique and attractive with pet amenities. But have you ever wondered what your pet might want in their new apartment? The secret life of pets may open new ideas for property owners across the country. Let’s look at this from the pet’s perspective and what they want to see when they tag along on a tour of your apartment complex. The perfect perks for pups Dogs are excitable, sociable, friendly, and have lots of energy. Since dogs are so social and energetic, an on-site dog park is essential to earn five stars from Fido. Something that would be large enough for them to spread their paws and has lots of green grass. Yappy Hour at the complex dog park would be an attractive resident event that you can hold monthly. During Yappy Hour you can provide some refreshments and picture ops to boost your property’s social media accounts – some of your resident dogs may even be Insta influencers! However, some dogs are not too keen on shared space. Grassy areas with walking trails around the complex are another huge plus for all pups and their parents. Whether you have walking trails or not, strategically placed poop bag stations are a must for any pet-friendly property. Post-pandemic, return to the office is starting to make a comeback. A dog door leading out to the balcony or patio is another awesome option for pets and owners alike. That way Barkley can lounge on the balcony and not have to be stuck inside all day while their human is working eight hours or more....

Build the Right Rep Mar04

Build the Right Rep

Reputation: It’s created from what people think and, more importantly, say about your communities. “Negative or false comments about your building can affect how others view your site, sometimes even before seeing it in person,” says Kings III, a Texas-based provider of emergency communication service solutions for property managers. That perception can translate to lost traffic, prospects and, ultimately, money. “Put yourself in your tenant’s shoes. What will you do when looking for a property? You’ll aim straight for online reviews and social media pages to see what you’re getting into. You’ll be turned off if you find one-star reviews and inactive/barely active social media accounts. The same applies to your prospective tenants,” notes the Los Angeles Property Management Group (LAPMG), which serves commercial and residential property owners. Industry research bears out these sentiments. For example, 69% of respondents to the 2022 Renter Preference Survey Report said they referenced property ratings and reviews in their most recent rental-home search, while 79% said ratings and reviewed stopped them from visiting specific properties. Recent reviews and an active, updated Google Business Profile can help place communities in the Google Local 3-Pack and rank them higher than competitors in search engine results. In fact, according to search marketing research groups Redshift and Moz, 15% of the ranking factors that determine whether you get into the “Local 3-Pack” — the listing of three businesses you see first in the results of searches using keywords — come from the quantity, quality, recentness and response to reviews. About 25% of the weight of your Local 3-Pack ranking signal comes from your Google Business Profile, so it’s important to optimize and maintain it. Here are a few tips from LAPMG and other experts on the best ways to, as Kings III...

Informed Decisions, Better Results

The most successful companies are those that utilize data and analytics as a supporting tool to adapt to rapid market changes, but how can you simplify Big Data to improve daily decision making? How can online services help you stay connected while safely doing business miles apart? There are innovative solutions that offer a combination of tools that boost profitability, efficiency, communication and even security. Read on to discover four ways asset intelligence (AI) technology can help CRE operators understand how to navigate market shifts and emerge with a competitive edge. 1. Use data to enhance asset performance On average, more North American organizations have been using big data for benchmarking and prescriptive analytics over the past few years. In fact, according to KMPG’s 2020 CEO Outlook, 92% of Canadian CEOs fast-tracked their transformation to meet COVID-19 challenges, with 76% believing that investments in tech tools such as automation, artificial intelligence and cloud systems are critical to unlocking long-term growth. As a result of the tech adoption, the CRE industry is seeing AI enable teams to identify patterns and recognize trends by easily visualizing broader pools of data that influence KPIs, all within a customizable dashboard. With the assistance of automation and machine learning, the data becomes more refined over time facilitating more informed decisions on everything from marketing spend to concessions and leasing velocity. Having ongoing access to distilled real-time reporting encourages team collaboration, a data driven culture and empowers departments to stay on track of projects – it can even give individuals the latitude to go beyond their day-to-day responsibilities. During challenging times, this refined data also gives operators better insight into deals and key early wins that can reassure and even excite stakeholders. 2. Forge a clearer pathway to success with cloud-based data management Cloud-based asset management platforms offer key insights into portfolio health including revenues, debt, risk, occupancy and sales. Such data helps asset managers make more strategic decisions and set stakeholder expectations. Benefits also abound at the property level. Today’s asset management software seamlessly integrates with site-specific tools. Integrated, cloud-based technology supports facility and construction managers, leasing agents and property-level users. From online rent payments to digital procurement, users save time, decrease redundancies and improve accuracy within a single integrated system. With site staff connected to a single point of truth, they can efficiently make better day-to-day decisions. Structured dashboards enhance the value and practicality of data. “[Commercial clients] want a solution that’s designed for them and which connects them to the central data system with mobile applications and dashboards. That’s why we created a connected ecosystem for the operations side with Yardi Elevate,” explains Brian Sutherland, vice president, sales commercial at Yardi. He continues, “Expanding data access to the back office is tied to the larger issue of data management. The challenge is dissecting data and making it actionable for informed decisions. That’s the importance of role-based dashboards that remove guesswork for building operations people who need to control costs and work more efficiently.” Modern asset management technology platforms assimilate data at the property and portfolio levels and make it universally available. With a complete set of information, asset managers can evaluate pipelines, connect investors with appropriate deals and create an effective management plan. More strategic deal execution paves the way to increased revenues and overall success. 3. Gain greater efficiency and convenience throughout your organization with online services The cloud offers a unique opportunity to work with live data from anywhere with an internet connection. Executives can review reports, approve expenses and authorize payments when and where it’s convenient for them. Asset managers virtually present live reports to stakeholders with real-time data that is consistent throughout reporting systems. Whether in the office or a remote work environment, leaders across the organization achieve greater accuracy and efficiency with online services. At the property level, online portals make it easy to process rent payments,...

Poll Results May21

Poll Results

Want real feedback on multifamily performance? We’ve got you covered with new poll data from a recent NAA virtual event. The April NAA Digital Studio, presented by Yardi, explored the theme of “Stronger NOI in 2021: Where do we grow from here?” Experts from leading multifamily companies across the country discussed how COVID-19 impacted the real estate industry and, more specifically, apartment management. Esther Bonardi, vice president of marketing at Yardi, moderated the interactive session, “React, Respond & Relate.” In this unique approach to a roundtable discussion, the group answered 10 questions in 10 minutes. Each poll revealed the impact of COVID on their organization. Attendees then had the opportunities to discuss the effects, their new practices and future goals. Attendees saw where they stood in relation to their peers and discovered actionable items to help strengthen their organizations. Here is what we discovered Digital Studio attendees represent a balanced mix of properties across major metros, mid-sized cities, suburbs and small towns. In the past year, 39% of attendees reported steady rental rates. About 33% saw an increase in rent rates, but the increase was not as substantial as in previous years. Interestingly, 31% of respondents noted an increase in occupancy in the last 12 months and 31% said that occupancy remained about the same. Only 19% saw decreased occupancy. The polls showed a vast majority of respondents (72%) experienced higher delinquencies than in past years. To handle the higher-than-normal quantity of late or missed payments, 26% of respondents piloted or adopted rent deferment and repayment technologies. Combined, those topics address the largest concerns on respondents’ minds. Polls reveal that 38% of respondents feel protecting and improving NOI was the biggest challenge frequently on their minds. As runner up, 25% were concerned with decreasing...

Marketing Analytics Jan27

Marketing Analytics

How do you create the perfect property marketing strategy? One that delivers the biggest ROI for your budget? In the days of flyers, yard signs and billboards, creating a winning marketing program used to be somewhere between a guessing game and an art form. But now that most rental searches begin (and sometimes finish) online, successful property marketing is more of a science thanks to the amount of data available. Today, property marketers can access data on prospects, leads and leases from multiple sources. Taken as a whole, these make up the marketing analytics that can make or break your strategy. “In terms of marketing, we understand you have a few critical priorities to keep your units filled and drive good revenue. First, you have to create a marketing and lead generation strategy. Then, you have to monitor and evaluate the success of your strategy. And finally, you have to adjust your plan to make sure you are getting the very best results for the least amount of spend,” said Esther Bonardi, vice president of marketing at Yardi. “But it’s difficult to compile and compare the data you need. That’s where a lot of good marketing strategies fall apart. And it’s where RENTCafé Marketing IQ can help.” What marketing analytics are important to property marketers? To effectively increase marketing ROI and reduce spend, these are a few of the data points you should keep a close watch on: Total exposure: Understand not only current vacancy and availability, but also month-to-month leases and uncommitted lease expirations to gain a better view of your total vacancy risk and greater insight into how much marketing is needed. Prospects by source: Compare the number of prospects each source brings in. When you understand where the greatest volume of leads is coming from, you’ll know which sources are ideal for creating awareness, an especially important metric during a lease-up or rebrand. Leases by source: Compare the number of leases each source delivers over any period. Which sources are outperforming others? Are there any that aren’t performing at all? Conversion rate by source: Compare the conversion rate of each source. Getting a lot of leads is good but getting a lot of targeted leads that convert is better. Where are you seeing the most success? These are the sources you should focus your spend on when there’s a need to fill vacancies. Cost by vendor: Compare the cost of each vendor to see where you are spending the most each month. Cost per prospect: Determined by dividing the total marketing costs by the number of prospects. How much are you spending to increase brand awareness? Cost per lease: See how much you are paying for each lease. Are you paying too much to an ILS that doesn’t deliver? Where are you getting leads for less? This data point shows you where you may have opportunities to redistribute or cut your budget. Taken individually, these metrics are easy to understand. But it can be challenging to get them all in one place for analysis quarterly — let alone monthly or weekly. And how do you know you can trust the lead data sent to you by vendors? Knowing that customers interact with your brand an average of seven times before converting, how can you be sure that the leads you’re paying for truly converted because of that source? Top property marketers use marketing analytics software to aggregate and analyze this data for them. In doing so, they save time, cut through the noise and gain transparency into the success of their efforts. And while, in the past, it could be difficult to garner enthusiasm for the marketing budget from external stakeholders, analytics tools like Marketing IQ make it simple to show them the numbers to support any proposal. What’s Marketing IQ? Marketing IQ is a powerful marketing analytics tool for RENTCafé clients. It delivers fast, accurate,...

Digital Lease Management

Digital technology and tools are transforming every industry all across the world. Every day the digital transformation is opening up new opportunities, possibilities, and offering new levels of accuracy, efficiency, cost-savings, and growth for businesses. The unprecedented pandemic and the new lease standards IFRS 16 and ASC 842 have further reinforced the need for digital solutions like lease accounting software. Those companies which have implemented new lease standards have realized that lease management software is critical for maintaining balance sheets and financial statements without errors. The complex nature of new lease standards also asks for digital lease management and accounting solutions which can generate positive results. Therefore, digital technologies and software are a must for success in the lease management and accounting discipline. Benefits of Digital Lease Management and Accounting Implementing the new lease accounting standards can be overwhelming. Gathering necessary data, modifying each of the leases and calculations can be complex. Many leading organizations are missing the opportunity to automate lease-related tasks and improving efficiency. It is high time to use digital technology and experience its many advantages. Lease management and accounting software can benefit businesses in many ways. Centralized Data The world is going digital with industries storing important data using digital tools and advanced technology. It is a complex task to maintain an enormous amount of lease data, obligations, and provisions on spreadsheets. Moreover, it becomes difficult when different members of the technical and other teams need access to it. Lease management software solves this significant problem by providing centralized data. It can be accessed by anyone from anywhere whenever you need it. It saves time and increases productivity. Tracking the Leases Another advantage of using lease management software is that it makes tracking all information related to leases easy. You can find the lease commencement date, expiration date, and other tailored insights as per your need. The reporting features can help you analyze lease spending. Thus, lease management software gives you better control over lease data and helps in managing them effectively. Compliance with Latest Standards The new lease accounting standards direct finance and operating leases to be included in the balance sheet. This requires extra work and effort where leases need to be modified to comply with the new standards. Using a lease accounting software will help with calculations, disclosure requirements and other software features will make it easy, efficient, and cost-effective to carry out the implementation process. Make Better Deals The tailored reports, auditing features, and better control over leases help you in making better leasing deals. The software makes it easier to understand the errors and highlights benefits which eventually helps in adding or removing provisions that benefit your organization in the long run. Seamless Workflows  Digital lease management and accounting solutions enable seamless workflows for the lease accounting and management team. Automatically generated reminders, easy landlord reports, intimation letters as part of the schedule makes day to day operations easy. With new digital innovations happening across the industries, it is time to embrace the latest lease management and lease accounting software. Yardi’s Corporate Lease Management Software simplifies operational and system changes to comply with new lease accounting standards. For more details,...

5 Tips to Prevent Aug03

5 Tips to Prevent

Property management staff members are burnt out. We hear your concerns: addressing financial issues, public safety and frustrated residents have added additional stresses to an already demanding job. As property management leadership, you play an essential role in preventing burnout for yourself and others. Leasing agents are discouraged and need your support Social distancing is dragging on and very, very few people are happy about it. Property management must decide how to reopen multifamily amenities and enforce social distancing policies—decisions that are bound to upset people. Additionally, while many employers are grasping for business as normal, others are closed or operating on a skeleton crew. This financial uncertainty is challenging for residents and the staff that tries to assist them. Your staff members need your support and insights. Perhaps once a week at the end of the day, host a meeting that allows staff to share the challenges that they’re facing. This is an especially important time for you to listen as listening reduces the frustration of conflict. To help you get started, we’ve identified a few common pain points that might arise and how to address them: Help staff communicate a fair, consistent message for residents Agents are receiving lots of calls and emails. Many are from residents who want refunds for amenities and services that they haven’t been able to use as expected. Encourage staff to listen and mirror residents’ concerns. Then ensure your staff knows how to address residents’ concerns and offer a fair response. If you will be offering concessions, create consistent guidelines that staff can use. If you are not offering concessions, help staff craft the verbiage needed to explain why. When agents understand your expectations and know what to say, you can reduce the frustration of communicating with...

Building on Success Jul16

Building on Success

Impact Management Group, LLC has big plans for the future. The affordable housing property development and management company is set to expand its business strategy, and they have the experience, staff and investment in technology to help set themselves up for success. The new venture for Impact is into the fee management service industry. By this effort, Impact will assume property management and affordable housing program compliance responsibilities for properties owned by other parties, in exchange for a management fee. With the experience of managing approximately 1,400 affordable and market rate units across Wisconsin, Impact has a lot to offer clients. Their extensive industry knowledge not only boosts their credibility, but also serves as a valuable asset that potential clients can leverage to make their own affordable housing compliance programs more effective. Impact’s strategy to begin offering management services is to first focus on prospective clients with HUD 50059 units and properties, and then expand into management of portfolios composed of larger numbers of units, including Low Income Housing Tax Credit properties. Compliance mandates for these programs vary, and Impact’s experience will go a long way in helping its clients reduce the complexity of qualifying residents, calculating rents, managing vacant units, reporting to funding sources and more. A portion of Impact’s compliance expertise has been gained by support from RightSource. It’s expected that prospective clients will see how Impact works closely with RightSource and view the relationship as attractive in selecting a fee manager for their properties. “We couldn’t be where we are today without RightSource,” said Lisa Barkelar, vice president of Impact Management. RightSource, recently acquired by Yardi, offers compliance, consulting and training services, and specializes in serving clients of the affordable housing industry. All of RightSource’s software and services are now fully...

Increase Tour ROI Jul14

Increase Tour ROI

Sure, you’re booking more tours. But are you converting them? Here are six steps you can take every time a tour is booked that will help you get the lease. Customize your confirmation As soon as a prospective resident makes an appointment, you should send out a confirmation that includes all the necessary information (e.g. date, time, location, contact info). Ideally, your CRM system will automate that step for you, so your agents don’t have to manually respond 24/7. Each email should be customized to make the guest feel special. How do you customize an automated email? First, add their name to the email so it says something like, “Hi Jared, we’re so excited for your visit next Tuesday at 9:30 a.m.” Then, take it to the next level by asking a question. You can do something like: Upon your arrival we want to welcome you with a beverage of choice. Do you prefer x or y? We have a welcome gift for your tour. Would you prefer x or y? Both ideas work well for agent-led and self-guided tours, but even with virtual tours you can come up with creative ideas for gifts. You can easily email something like a Starbucks gift card or a coupon book for area businesses. Raise anticipation After you’ve confirmed the tour, raise anticipation to make sure your prospects don’t cancel or lease from a competitor. You can do this in several ways. One of the easiest methods is to take a quick video of yourself with your phone. In the video, you should greet them by name, show them something compelling about the unit or property and say that you can’t wait tour with them. Get other ideas that will help you raise anticipation in this episode...

Market Upsides

Even before the COVID-19 pandemic, multifamily market experts were talking about preparing for big economic changes. Now that rising unemployment rates, benefit delays and social distancing have created new challenges for real estate managers and renters alike, it’s time to re-think every aspect of your operations. Here’s some good news: there are real upsides to the downturn, including opportunities to move business online and improve communication to form stronger relationships with your customers. Read on for five key takeaways from Yardi’s operational strategies webinar that can help you right now and into the future. 1) Maximize marketing websites Apartment searches are on the rise and units are being rented sight unseen — and it’s all happening online. How can you keep up? Provide a virtual marketing and leasing experience from start to finish. Make sure your websites provide plenty of curb appeal for your listings, and include optimized photos, videos and 3-D floor plans along with virtual meeting and tour options. Offer live chat to answer questions from prospects and consider a chatbot when your agents are unavailable — a “contact us” email address or web form isn’t enough anymore. Use nudge marketing campaigns and page narratives to help prospects make timely rental decisions. And this is critical: bring your entire leasing process online from application to self-screening to lease execution with an electronic signature. Are you providing unit touring options? If you’re not offering self-guided tours yet, in this new world of contactless marketing it’s a great way to sign more leases. Even before the pandemic, self-guided tours were growing in popularity, and now they are a must to ensure social distancing and a contactless experience for your staff and customers. It’s important to plan for self-guided tours at the site level including the ability to verify prospect identities remotely before allowing access to your units. With COVID-19 concerns, you’ll also need a strategy for cleaning and sanitizing units after every visit. Once you figure it out, you’re likely to reap the benefits of agentless tours. 2) Consider strategy changes Take a good look at your marketing spend and identify which channels have provided you with long-term contracts and where your new opportunities are coming from. With a growing number of prospects willing to rent a unit sight unseen you need to take advantage of contactless opportunities. Ramp up your targeted marketing to those socially distant customers with a clear message about your easy online leasing process. Once you drive that motivated traffic to your website, those prospective renters can enjoy all the good stuff covered above including around-the-clock applications and leasing. 3) Send the right message Now is a great time to build stronger relationships with your residents. More than ever, communication with customers and within companies is critical. Be sure that your content, messaging and tone are not only aligned with your brand and our current reality but also resonate with what people really care about. We all need to feel safe and supported, and multifamily managers are in a unique position to create an inclusive and positive community for staff and residents. You can offer residents who are struggling financially payment plans and deferral options. If you haven’t accepted credit card payments for rent in the past, maybe now is the time to allow it to help keep your payment percentages high. There are also the day-to-day messages you need to push out to make sure your social distancing policies are followed when common areas and amenities are used. You will most likely see a big difference when it comes to renewing leases and keeping quality residents for the long term. 4) Reduce leasing risk With high unemployment and apartment fraud on the rise, you need to be sure you know exactly who you’re renting to. That doesn’t mean that prospects who are short on cash won’t be quality residents, so you’ll want to screen...

Reopening Multifamily Amenities Jun30

Reopening Multifamily Amenities

It has been about four months since U.S. multifamily communities restricted access to amenities like gyms and swimming pools. You’re likely eager to resume offering the stellar features that helped build your community brand. (Your residents are probably antsy, too!) As shelter-in-place restrictions lift, you may be unsure how to reopen those amenities with ongoing social distancing. It’s a valid concern, but we’re here to help. In this post, we’ll explore tips and tools for reopening your community amenities and public spaces. Before reopening your amenities Start by creating a reopening plan. The National Apartment Association (NAA) released recommended best practices for reopening amenities at multifamily properties. Along with those best practices, consider that a single reopening plan may not work for all properties, even those within a portfolio. It is important to customize a plan for each property so that directives align with the relevant guidelines issued by national and local health officials. You will also want to review your liability insurance policy and update it with pandemic provisions. Many insurance providers and legal institutions offer helpful customizable templates. Communicate these updates and obtain compliance signatures from property managers, vendors, staff and residents. Watch this webinar to learn how LumaCorp and Gables Residential navigated the reopening process. Preparing maintenance staff and vendors for reopening Your maintenance staff will be working double duty. You may even need to expand your maintenance team. Keep all team members on the same page with the latest cleaning schedules and updates using a mobile maintenance app. Yardi Advanced Maintenance provides the tools that you need to assign tasks, track and supervise your site’s schedule. Manage all preventive, routine and emergency maintenance within a single app. This tool will allow staff members to access revised cleaning schedules on the go and signoff on completed tasks without revisiting the office. Outside vendors will also need additional resources to stay up to date on revised supply and service schedules. Use a mobile vendor management system like VendorCafe to issue updates to existing vendors and onboard new vendors. You can also use the software to pay vendors, which will reduce traffic in the leasing office as well as lower printing, mailing and storage costs. Watch this video to learn how VendorCafe streamlines vendor communication and payments. Restoring full functionality to the leasing office If the community is like a body, then the leasing office is its brain. It’s the epicenter of services and sales that helps the community function. Due to its necessary function, the leasing office probably never completely closed, and that’s okay. The key now is to resume as much functionality as possible with fewer nonessential interactions. Use online payments and online maintenance requests to limit foot traffic in the leasing office. The RentCafe Resident app empowers residents to do both with a single login. The app has experienced 89% year-over-year adoption growth due to its simple user interface. You can also offer services to prospects while practicing social distancing at the leasing office. A survey of 3,000 apartment shoppers reveals that 83% of respondents would take a self-guided tour if available. Their reasons vary: nearly 60% of respondents wanted to observe social distancing. About 63% of renters want to tour model units at their own pace and 43% appreciate more flexible scheduling. Prospects can easily schedule self-guided tours online through your RentCafe marketing website. The app will automatically create a guest card and convenient customizable follow-ups. Join a webinar to learn more about the versatility and flexibility of RentCafe. You’ve got mail … and lots of packages Mailrooms have remained open at all properties, yet revisiting mailroom protocols can improve safety for occupants. Mailrooms are rarely spacious, which makes social distancing difficult for residents and mail personnel. Consider limiting the number of people who can enter the space at any given time. It may also be beneficial to close the mailroom for disinfecting after...

Proptech Musts

So, you’ve decided to invest in more robust property management software to navigate the challenges of remote work and social distancing. One look around the proptech marketplace reveals that there are dozens of options available, many of which seem to offer similar services. With so many options on the market, what should you look for? Discover five key features to look for when choosing property management software. Truly seamless integration There are plenty of property management systems that are compatible with ancillary services by a different brand. There are, however, a few problems with integration between different brands and different platforms: Primarily, there is no guarantee of long-term integration. When you’re dealing with two separate companies, there are opportunities for acquisitions and other changes that may affect long-term compatibility and availability of either product. Secondly, there are two software systems that need regular updates. That means more maintenance and headaches for your staff. When those systems are updated, you can only hope that they will update in unison. If not, you may experience delays, lose functionality or accuracy. That’s wasted time for your staff and potentially costly errors for you. Seamless integration occurs when both the property management software and ancillary products function on a single platform by a single company. With seamless integration, you can ensure optimal efficiency in the long-term with less work for your staff to keep products in sync. Mobile ready and browser agnostic A web-based property management solution is essential as organizations honor social distancing protocols. Web-based and mobile-ready software allows you and your team to work without being tethered to the leasing office. When working from home, out in the field or travelling, you can securely access the information you need. Your office staff will be empowered to...

Get More Tours May30

Get More Tours

Recent world events surrounding COVID-19 have led us all to adopt new consumer behaviors, and it’s likely that many of these behaviors will stick. With that in mind, it might be time for us to revisit our approach to apartment tours. Did you know that 80% of renters seriously considered just four or fewer properties during their last apartment search, according to the  2020 NMHC/Kingsley Apartment Resident Preferences Report? And 38% of renters only toured one or two communities before making their rental decision. That number is likely to grow now that we’ve all grown accustomed to doing more online. So how do you get your property on renters’ short list — especially now that they’re more likely to be influenced by online content than in-person experiences — and secure more tours? Keep reading for three data-driven tips for getting more property tours, whether virtual, self-guided or led by an agent. Then, watch a video from our “Moments of Genius with Drew Davis” series to learn how you can create a better virtual experience to attract renters who are actively searching for apartments. Provide unit-level photos & details Renters in the same survey were asked, “What would you need to see online to rent an apartment without seeing it in person?” The top three answers were: 83% said unit photos 64% said community/amenity photos 64% said unit location within the community That’s right. Just like other online purchases, your prospects want to see exactly what they’re getting for their money. To get them to tour (or lease online, sight unseen), you need to make sure that your property website is attractive, user friendly and full of pictures, including an accurate property map. Unit-level photos and video tours create an experience that not only shows the unit but also builds a foundation of trust for your brand and leasing associates. Additionally, property maps with unit-specific locations help prospects envision life in their new home on your property. Are they close to the pool? Do they have a sunset view? The more supporting material you can provide, the quicker prospects will be able to mentally move-in. “Did you know that roughly 60% of searches are mobile? That means a lot of web visitors are viewing your site on their phones,” said Catriona Orosco, director for RENTCafé Reach. “Be sure to include vertical photos as well as horizontal ones to give them a better viewing experience.” Add online appointment scheduling & tour options 80% of renters said they would use online appointment scheduling in their next apartment search. Online appointment scheduling accommodates busy renters who don’t have time or simply don’t want to call during office hours. After all, consumers are used to booking everything from restaurant reservations to DMV appointments online. Data shows that self-scheduled appointments convert at a high rate. In fact, QuadReal, a RENTCafé client, found that 33% of its self-made appointments converted to leases. Additionally, another 59% of surveyed renters said they wanted self-navigated virtual tours, and 26% wanted real-time video tours done through FaceTime or a similar service. Adding these options to your website or as part of your leasing agent follow-ups will help you meet the needs of a greater range of renters. Offer self-guided tours Of the 370,000 survey participants in the NMHC study, 16% of renters said they would prefer a self-guided tour, while another 15% indicated no preference between self-guided or community-staffed tours. That’s almost 115,000 prospects who would happily tour your property unguided, expanding your tour offerings and giving your staff more time to assist guests and residents with urgent needs. And that study happened pre-pandemic. A more recent survey of 4,974 apartment shoppers on RentCafe.com revealed that 70% would take a self-guided tour now. Why do some prospects prefer self-guided tours? Their responses were almost equally divided between these four reasons: It’s more convenient for their schedule (to book tours outside...

YASC Digital May22

YASC Digital

Assembling more than 2,000 clients and employees in Washington, D.C., for the spring Yardi Advanced Solutions Conference wasn’t an option. But Yardi got creative and delivered all the expected benefits of YASC in a new way this month. YASC Digital, which was free to clients, comprised more than 125 on-demand courses on asset and investment management software innovations. Spotlight sessions addressed developments in the multifamily, commercial, investment management, affordable and PHA market segments. The virtual conference attracted 16,000 participants from 2,500 companies in 30 countries, with attendees completing 107,000 courses and viewing 50,000 hours of content over three days. Yardi product specialists fielded thousands of live chat requests. Company president and founder Anant Yardi, offering a video welcome in lieu of “meeting and greeting,” reaffirmed the company’s dedication to maintaining superior client service in the COVID-19 environment. Noting the company’s $2 million donation to food banks that are helping communities in the U.S. and Canada weather the pandemic, Mr. Yardi invited his audience to “tackle the future with resolve and optimism.” (The company also donated $25 to food banks for every selfie submitted during YASC Digital – see many of the submissions in the gallery below.) The YASC Digital experience resonated positively with participants. “Thank you to everyone on the YASC team for putting together the digital format … which allows us all to continue to learn and grow with Yardi,” said Scott Teem of Portland, Ore.-based Guardian Real Estate Services LLC. “Thanks in no small part to Yardi, we’re doing fine,” added David Wise of Philadelphia-area LCOR. “Thank you for supporting the local food banks and for keeping us all connected!” said James Juliano, checking in from Berkshire Residential Investments in Boston. Watch a recap of the event: Clients will receive an email...

3 Questions to Ask Mar10

3 Questions to Ask

There are several factors that can influence a change in a property’s performance. The economy and market conditions are often the largest influences that are beyond your control. Smaller and more controllable factors, like vendor selection, may influence your success as well. If you haven’t evaluated your vendors’ performance since striking the contracts, now is the time. Complacency with vendors is bad business It’s common to find reputable vendors and stick with them until a major event prompts you to reconsider. The result is that the quality of vendor services may slowly and subtly change without your awareness. As the quality of services degrade, it negatively affects your property’s performance. Have resident complaints or dissatisfaction risen? Have you noticed units are harder to lease out? The overall maintenance of your site could be a contributing factor. Any work completed by vendors—landscaping, pool and site maintenance, turning and staging units, for example—are part of the prospects’ and residents’ experience. If vendor performance is underwhelming, your property suffers. Ask the three simple question below to determine if your vendors are truly an asset to your business. Are your vendors organized? Disorganized vendors rarely delivery top-notch services. A few common signs of disorganization include: arriving late to appointments delayed invoicing unclear and unspecific invoicing inconsistent performance or products and poor communication If your vendor demonstrates more than one of these signs, it may be worthwhile to take a closer look at their performance and business practices. Also, ensure that all licensing and insurance is updated each year. A lack of coverage is a risk to you and your customers. Besides, if they’re falling behind on essential documentation, what else are they overlooking? Learn how VendorCafe empowers your business to reduce risk, gain efficiency, and enhance compliance. Are...

Your Next Property Manager Oct29

Your Next Property Manager

Do you feel like you’re always hiring? You’re not alone. Multifamily property management turnover ranges from 21-54 percent. While there are many variables, you may experience low staff retention when prospective new hires lack necessary personality traits for the job. The requirements of today are different than even a five years ago. Modern property managers must possess these three characteristics to help you reduce turnover and improve resident satisfaction. 3 Traits of a Long Lasting Property Manager Teachable Experience can be a double-edged sword. A prospect with several years of experience may have difficulties adapting to the expectations of a new brand or new community.  Rookies may have difficulty adjusting their textbook knowledge to meet real-world applications. Experience is less of an indicator of success than teachability. A teachable prospect will be receptive to learning new skills, flexible in the face of change, and dedicated to optimal outcomes. Tech Savvy Today’s property managers must be comfortable with technology. Daily interaction with property management software improves the efficiencies of accounting and leasing. The same holds true for basic marketing, maintenance, and smart home applications. An ideal candidate will be comfortable familiarizing themselves with the latest prop tech and supporting the organization with technology that drives efficiency and value. Responsive The internet never sleeps nor does a modern business. A property manager must be willing to promptly address issues (especially troublesome online reviews) and respond to community needs. Responsiveness is a leading indicator in resident satisfaction. We aren’t suggesting that your property manager sleep under the desk. Employees perform best with a work-life balance, but on-the-job responsiveness is key to success. Which characteristic is most important? In a perfect world, prospects would possess all the traits above. But what happens if tops prospects are lacking in one of the key areas? If one trait is most important, it would likely be teachability. A receptive, flexible, and dedicated employee can help your organization thrive. What personality trait have you found to be the most important in a successful property manager? Share your thoughts with us on...

6 Halloween Ideas Oct17

6 Halloween Ideas

By now, you’ve (hopefully) set the date and time for your Halloween event. Are you still struggling with the details on how to make it special? We’ve got your back. Check out these Halloween party ideas for multifamily communities. Let your residents do most of the work Community Boo Game The Boo Game is like tag, reimagined for busy grownups with varying schedules. Someone from the leasing office starts the game by leaving a card and a box of goodies at a resident’s door. Then the chain continues in the hands of residents! Check out the card idea below. Cookie Exchange Have residents bake Halloween-themed goodies. Participants can gather in the clubhouse to share their creations. This could also be a fun fundraiser if you opt to sell cookies for attendees who did not bring a contribution. (You can also collect donations from all participants, of course.) Chili Cook Off Cool weather calls for warm comfort foods. A chili cook off is a quick and inexpensive way to get residents involved in spooky season festivities. Like the cookie exchange, it can be an exchange or donation-based event. Community Outing Find a local theatre playing Rocky Horror Picture Show or Halloween-themed films. Pick a film (or have residents vote if there is time). Have interested residents RSVP and then call the theater to block off a section for a show. If you’re lucky enough to be in pedestrian friendly district, top it off with bar hopping afterwards. Easy win! Discover how easy it can be to promote your event on social media. Smooth ways to promote your corporate values Pet Costume Party Pet costume parties are a great way to remind residents that their furry companions are a valued part of the family. Providence Place...

Chasing Excellence Sep08

Chasing Excellence

Real estate industry leaders and professionals are heading to San Francisco on September 23-26 for the 2019 IREM Global Summit. IREM is the largest organization dedicated to advancing the profession of real estate management, and Yardi is a proud sponsor of IREM’s must-attend annual event which hosts approximately 800 top real estate management professionals from across the U.S. and around the world.  “The IREM Global Summit provides a fantastic opportunity for real estate managers to get together and prepare for exciting new opportunities and challenges facing our changing industry. Yardi is proud to participate in this important event and share our innovative solutions including Yardi Elevate for big data that drives results for commercial and residential managers pursuing excellence,” said Esther Bonardi, vice president of marketing at Yardi. IREM has designed the event to expand knowledge through educational sessions that support professional growth and leadership development. Attendees come from the U.S. and Canada, China, Japan, Korea, South Africa and Brazil and gain value meeting with colleagues to build camaraderie and stronger relationships. Read on for the top three ways to connect with Yardi at the IREM Global Summit. Attend Educational Sessions This year’s schedule features 19 hours of educational sessions to empower attendees to move their careers forward. Sessions are based on real-world situations that property managers face daily, from opportunities to use technology to work smarter to difficult interpersonal scenarios. Don’t miss a potentially life changing session sponsored by Yardi. Join the famous sketch comedy group Second City for “Facing Forward: Using Improv to Embrace the Future” on September 26 at 8:15 a.m. In this fun interactive workshop, improvisers will lean into moments of uncertainty to see them as pure potential and will learn improv techniques to help them embrace the future and...

CAM Reconciliations Feb24

CAM Reconciliations

In many commercial leases, tenants are responsible for rent and a share of the property expenses. Common area maintenance (CAM) fees help cover the direct expenses of maintaining areas shared by all tenants. If you’re a commercial landlord or property manager, you might charge monthly fixed CAM fees based on estimated expenses, then run a reconciliation against actual expenses at the end of the year. But because CAM expenses vary depending on the actual charges accrued, manually reconciling estimated CAM charges with actual charges can be time consuming. Larger operators have long been able to automate CAMs with Yardi Voyager Commercial. Commercial property managers with smaller portfolios can now do the same thing using Yardi Breeze. It’s one easy way to save yourself a significant chunk of time. What do CAMs include? CAMs can include the cost of maintaining both internal and external spaces. Internal common areas may include elevators, public restrooms, hallways, lobbies and more. Outdoor common areas often include parking lots, landscaped spaces and signage. Clearly stating what your CAM fees cover upfront can help you avoid leasing disputes later. CAM fees are usually allocated to tenants on a pro rata basis, meaning the more square footage a tenant rents, the greater their percentage of CAM expenses. How do CAM charges work? Tenants pay a monthly estimated charge for the property expenses. The actual expenses are tracked in recoverable expense accounts throughout the year. Then, at the end of the year, a reconciliation is done. The tenant’s share of the actual expenses is calculated. The tenant’s share is compared to the estimated charges the tenant has paid. If the expenses are greater, an additional charge is created for the tenant. If the estimates are greater, the tenant gets a credit. Saving time...

Single Family Homes Nov27

Single Family Homes

Yardi Voyager Single Family Homes simplifies property management without the need to expand payroll. Its property management, accounting and maintenance features are tailored to each clients’ needs. Manage Wisely Get a quick overview of operations each time that you open the Voyager Single Family Homes dashboard. Skim the latest updates on occupancy and availability, resident charges, receipts, property traffic and maintenance. Drill down into details as needed. Leverage the power of the industry’s most widely adopted accounting system. Generate and export custom reports to paint a clear picture of your financial standing. As your company continues to grow, you maintain control over access to that data. Set up users with read-only access to specified features and reports. Regularly issue reports to individual investors with a convenient report scheduler. Paperless cloud storage facilitates access to data from any location on any mobile device. Streamline financial management with Voyager Single Family Homes. The comprehensive systems meets IFRS and GAAP requirements. Expand Effortlessly Voyager Single Family Homes is more than accounting. The system empowers you to automate resident and home management from guest card to move-out. Store property brochures and quote sheets within the system. When multiple parties are interested in your properties, you can create a waitlist by market. As prospects turn into residents, automatically populate the resident records from the data on their guest card. Ensure that your units are in optimal condition with maintenance and work order tracking. Voyager Single Family Homes seamlessly integrates with other Yardi solutions that help your business operate smoothly. Tools for maintenance and inspections, marketing and leasing, procurement, energy management, resident screening and  renters insurance unite under the Voyager umbrella. RentCafe Single Family Homes and RentCafe CRM Single Family Homes incorporates marketing, mobile leasing and customer relationship management and...

Choosing Software

Choosing the right property management software determines the efficiency and productivity of your organization. Jumpstart your selection process with these eight simple questions. Is the software installed at the premises or cloud-based?This is a matter of preference. Some organizations prefer installed software because data access does not depend upon an internet connection. The industry, however, shifts towards cloud-based platforms. Such web-based software permits users to access the data in the office, in the field and anywhere in between. Cloud-based solutions often include updates for the latest improvements and changes in compliance. Staff is free to focus on their roles, not the nuances of software.   What security and backup procedures are available? Cloud security services combine convenience with safety. Ensure that your cloud-based software offers data recovery, encryption and around-the-clock server operation monitoring.   Is the pricing model determined by the number of users or units? Software may be priced per licensed user or per unit. Licensing by user may be convenient for organizations with few employees and limited plans for growth. Pricing by unit allows the greatest flexibility and scalability. Staff growth and software usage are not hampered by paid licenses.   Is the product out-of-the-box or customizable? Turnkey solutions offer the ability the hit the ground running. Customizable systems will suite your portfolio more precisely and grow with you as your needs change.   Does the software integrate with other services necessary for your business? A fully integrated platform makes daily operations easier. The suite keeps data consistent between services such as accounting, leasing, resident screening, marketing, maintenance, and utility billing.   When is technical support available? Emergencies don’t wait for convenient office hours. Check support service hours to ensure that you can receive assistance on weekdays as well as weekends. Read...

5 Tips for Excellence Nov07

5 Tips for Excellence...

Building your property management business can feel like you’re aiming at a moving target. Changing industry expectations and trends may leave you clamoring for solutions. These five, timeless tips for excellence in property management can help you take your organization to the next level. Offer competitive conveniences for renters. Residents and prospects expect flexibility. Whether they prefer to interact with you online or in person, have systems in place to accommodate them. Enhance your website with online leasing, digital payments, and online maintenance requests. For those who embrace person-to-person interaction, build positive relationships with customer relationship management tools. Improve efficiencies with end-to-end property management software. When you operate efficiently, you can offer stellar services at lower costs without decreasing your profit. Begin with a software suite that automates back office tasks like accounting, reporting and compliance. Achieve efficiency with Yardi Breeze for small and mid-sized properties or Yardi Voyager for larger residential and commercial portfolios. Empower employees through education. The best software is powerless without a team that understands how to use it to its fullest potential. Online learning encourages your team members to learn at their own pace. Staff will also be able to access classes and review as needed, without costly and time-consuming training. Optimize revenue opportunities. There are several ways to boost profits without increasing rent. Some methods will require the property owner’s involvement while others you can pursue alone. Once you’ve explored your options, you can use the improved profitability of one property to pursue similar changes at other properties that you manage. Be proactive about your online reputation. Make it easy for tenants and prospects to get in contact with your team to intercept issues before they appear online. When negative feedback arises, address it promptly. Be sure to...

YASC ANZ 2018 Aug21

YASC ANZ 2018

The Yardi Advanced Solutions Conference (YASC) returns to Sydney on August 29-30, bringing together real estate professionals from across Australia and New Zealand. Diving deep into Yardi Voyager and the ancillary software you use every day, this is a great opportunity to strengthen your skills and network with your peers. With interactive discussions, local and international experts, more networking time, and new innovations revealed, this is one event you can’t miss! As one attendee shared about their YASC experience in 2017, “I come to YASC to learn more about the systems that helps me in my role. This includes best practices, new functionality that improves my work days, and discovering system efficiencies.” Why will you attend in 2018? Here are a few new features to 2018 YASC Australia and New Zealand: Yardi Events App We’ve added a conference app to streamline your YASC experience. You can access all conference information, venue maps, class materials, social networking and in-app messaging and more on the Yardi Events app. It’s designed to enable attendees to custom-tailor their daily schedule with classes, demos, panels and roundtables, and to set up one-on-one meetings with Yardi staff. The Yardi Events app is available for download at the Google Play Store and Apple App Store. A browser-based version, synced to the mobile app, will also be available, so attendees can access all these features from their desktop. User log-in details have been emailed to all registered YASC attendees. Questions? Email our team at [email protected]. Hear from the Experts Throughout the conference, attendees will hear from industry experts on the market trends and technology innovations that impact our work. We’re excited to partner with MSCI, who will provide a real estate sector update and what’s ahead for Australia and New Zealand in 2019. You won’t want to miss this presentation during lunch on the first day. With...