Remember when property marketing was all about foot traffic? Not anymore. In this digital era, an increasing number of apartment seekers start their search online, long before they ever set foot in your leasing office. And the most recent NMHC Kingsley Renter Preferences Study showed that 80% of renters visited the community or company wesite during their apartment search. As a savvy property manager, you already know that online is the name of the game. And you’ve got a website for your property. But how do you get people to visit it? Not everyone has the budget or staff for paid search ads. Fortunately, that’s not the only answer. Here are three inexpensive things you can do to drive more traffic to your property websites. Go Mobile First things first, you can’t get traffic if it can’t find you. Not only is a mobile-friendly website important for easy viewing from a phone, it’s also critical to help your site get found during mobile searches. In fact, did you hear about “Mobilegeddon” in April 2015? This was when Google updated its algorithm so that only responsive websites appeared in mobile search results.  A lot of US businesses lost search traffic because they weren’t mobile friendly. Don’t let that happen to you! First, update your website to a responsive design that works on any size screen to make sure it appears in all search results. Then be sure to include important details that mobile searchers may be looking for near the top of the page. Give them easy access to your phone number, office hours and vacancies. Brand Everything Your property website is one of your most powerful marketing tools. Are you using it to your full advantage? It’s time to put your website address on...