OMG’s, LOLZ’s, puppy-dog faces and flower crowns. Snapchat is sometimes reduced to these simple stereotypes and thought of as something to entertain the kids when the adults get tired of the noise at family dinners. But noise and chaos are staples of modern life, for company and consumer alike. And as the godfather of guerilla tactics, Sun Tzu, expounded upon millennia ago, “In the midst of chaos, there is also opportunity.” When fully leveraged, Snapchat can be used to cut through the chaotic noise, both at family gatherings and in today’s rental marketplaces, to turn potential opportunity into new prospects. Background All social media platforms once represented an unconventional and unrealized marketing space. This is no longer the case. Snapchat is one of the many recent social frontiers that qualifies as a guerilla marketing opportunity for brands. It’s a place where you can outmaneuver your competition through unconventional and creative means (without a huge budget), thereby gaining greater exposure and winning. Some continue to dismiss Snapchat as “just an app.” At one point, the doubters may have been correct, but as the scope of Snapchat’s business has expanded so has their reach. It’s now a social media platform that competes closely with the companies typically identified as giants in the space. Case Study So you want proof, eh? The intrepid property managers at Continental Realty Corporation (CRC) just so happen to be early Snapchat adopters, and they were kind enough to share the data of some recent campaigns with us. In October 2016, CRC ran two Snapchat filter campaigns for onsite events, one in the commercial space and one in the residential space. At the commercial property, CRC ran a custom filter for the “Jerry Adams Chili Cookoff.” The Snapchat filter campaign lasted for...

Recently, our RentCafe client services team held a webinar focused on “The Prospect Experience.” The intent was to dive deep into creating the perfect interaction with a potential renter. Strategies for quickly grabbing their attention, capturing contact information, and gently urging continued engagement were all part of the outline. To recap or if you weren’t able to join the session, here are a few of the highlights, conveniently summarized in infographic form. For more information about Yardi’s Marketing Suite products, visit our...

When it comes to customer service, 70% of US adults will use the phone as their first method to contact a company, according to a study by Five9. However, if they receive bad (or no) support, 85% of these consumers say they will take action. In fact, 45% of these customers and potential customers say they will stop doing business with a company completely. And younger clients are likely to complain publicly on social media. That’s a lot of sour grapes over some missed connections. Enter the smarter answering service. Your call center should be a seamless – and invisible – extension of your leasing management office. But not every call center is made to tackle the unique needs of the multifamily marketplace. To offer the most efficient service, a call center dedicated to property management needs to be able to: Provide a customizable digital answering service Offer expert live support if/when you need it Create guest cards and qualified appointments This infographic takes a look at our call center solution by the numbers. Click on the graphic to view a large version. Don’t place your leases and renewals on hold. Take a peek at the budget-friendly benefits of RentCafe Connect today and see how you could better serve prospects, residents and property staff. Because no one likes to be left...