Are online payments really worth the fuss? The short answer is yes! But don’t take our word for it. Check out seven reasons why online payments are a necessity for successful communities. Renters Seek Convenience Today’s residents love their smartphones. “According to recent reports, the average American checks their smartphone almost 50 times per day. For millennials, the number is even higher, at 74 times per day. With half of the renter population under the age of 30, digital technology is a game changer at apartment communities for both the residents and property managers,” said Esther Bonardi, vice president of marketing at Yardi. Online banking is one of many tasks that modern renters perform on their smartphones. It offers the simplicity that renters crave: more than two-thirds of respondents to the NMHC Consumer Housing Survey said they seek technologies to make their lives easier. You Seek a Competitive Advantage Offering online rent payments gives your communities a competitive advantage. The most recent NMHC Kingsley study reveals that more than 25 percent of respondents currently pay their rent electronically. Nearly four times as many would prefer to pay their rent online. “An astounding 90 percent of respondents say that online rent payment availability is important or very important when considering their apartment community. This is the second highest rating behind online maintenance requests,” shared Bonardi. Better Security Cash in the leasing office? No, thank you. Fraudulent or lost checks? You likely want to pass on those, too. Online payments offer greater security and fewer risks than cash or checks. Flexible Payment Options When residents have access to quick, easy payment options, you will receive your payments faster and on time. With payment processing, you have several options to extend to your residents. They can pay with traditional...