It’s increasingly apparent that the future of computing is moving from one type of screen – traditional desktop monitors – to many types of screens with a multitude of different sizes and resolutions. But computers themselves aren’t driving this sea change, consumers are. Today’s online renters are using laptops, tablets, phones and even watches to search the web for available apartments. What does this mean for property marketing websites? To stay ahead of the curve, you need a site that looks good and functions well on any and all devices. It’s time to make the switch to responsive design. (And there’s a really good reason to do it before April 21st of this year. Keep reading to find out why it’s critical to become responsive sooner rather than later…) What is responsive design? Responsive design is the practice of creating a website that provides an optimal user experience across all devices. Responsive web designs resize and reformat page content in response to screen size and resolution, making your website compatible with all Internet-enabled devices. Why is responsive design important for SEO? Responsive design uses a single URL for all platforms, making it easy for search engine robots to crawl and index your website. In fact, responsive design is Google’s recommended configuration. This Google Developers article details the top three things you should know when building a site for mobile devices. Guess what made the list? Yep, responsive design! The article specifically states: “Select a mobile template, theme, or design that’s consistent for all devices (i.e., use responsive web design).” If that’s not enough to get you excited about responsive design – though we really think it should be – consider that responsive websites also tend to reduce bounce rates because they offer a better...