Veritas Investments might be small in some ways, but it stands tall in creative customer service. San Francisco-based Veritas specializes in owning and managing classic, character-rich apartment buildings with 20 to 30 units, as well as their ground-floor retail sections.  With limited space at its properties, Veritas employs imaginative ways to grab attention in a keenly competitive marketplace.  “We don’t have onsite fitness centers or business centers or dog wash stations that some larger properties have,” says Justin Sato, chief operating officer for Veritas, a Yardi client.  “So we use a number of partnerships and amenities to market our units in ways that aren’t traditional and which are eco-friendly.” “Today’s renter has a very on-demand driven mindset and concern for the environment,” he added.  “In the era of Uber and order food online, they expect everything to be moments away through their mobile phones.  And being ‘green’ is a core value to many.  We stay attuned to that demand with our partnerships and promotion of cool, tech-savvy amenities.” SF’s Largest Solar Energy User Sustainability-minded rental prospects can find kinship with Veritas’ status as the largest deployer of solar-generated electricity among multifamily property owners in San Francisco.  “For people to whom that’s a big factor in their leasing decision, we can differentiate our properties with the fact that we power about 20 of our 200 buildings through solar electricity.  We’ve made an effort to install solar panels on our roofs whenever possible to supplement our electricity needs—and to market the fact that even Victorian apartments can reduce their carbon footprint,” Sato says. Veritas’ solar energy system includes channeling electricity generated on the roof to battery packs in the basement parking stalls that can charge electric vehicles.  Unused energy can be fed back to the power...

I just got back from last week’s National Apartment Association Education Conference in San Francisco. It was really well attended with almost 10,000 people at the exposition, trade show and classes. I was amazed at all of the exhibits and t-shirt wearing professionals professing their love for Apple products. At least until a really big security guard (by San Francisco standards) politely tapped my shoulder and asked to see my badge. After explaining I was looking for the NAA meeting, he smiled and explained there are two sections of the Moscone convention center, and I was clearly in the wrong one. I must admit, I was offended. To be told I wasn’t nerdy enough to be at an Apple convention wasn’t how I wanted to start my day. I didn’t even get to buy a nerdy t-shirt, or try the apple-sickle dessert specialty. I left feeling that I had been thrown out of better places and after two light cycles (you really have to pay attention in San Francisco) I made it across the street into the correct part of Moscone Center. A building I renamed ‘the sequel.’ I had been to a number of NAA meetings before, but this one was special. It featured some events I had never seen, the first of which was the Alcatraz fun run. Immediately after checking in and seeing just one session, several thousand (could be a few hundred, hard to tell) got out of their seats, jammed the escalator and walked resolutely toward the Alcatraz pick up point. The proof was in the plethora of photo embossed t-shirts with their faces adorned as if escaping from Al Capone’s, both an Italian restaurant and night club but also a prison cell of some distinction. Having been to...

The dormant fiber-optic cables beneath San Francisco will soon awaken. Google parent Alphabet Inc. wants to expand its gigabit Internet service to parts of San Francisco, specifically apartments, condos, and affordable housing units. In most cities Google has wired, the company built its own physical infrastructure to support the service. The company installed network cables in Kansas City; Provo; Utah; and Austin, Texas. San Francisco will require tapping into existing fiber-optic cables. This was also the case in Atlanta, resulting in Fiber service access for fewer neighborhoods than other Fiber cities. But there is also an upside: a much faster path to launch. “To date, we’ve focused mostly on building fiber-optic networks from scratch,” said Michael Slinger, Google Fiber’s business operations director. “Now, as Google Fiber grows, we’re looking for more ways to serve cities of different shapes and sizes.” Google Fiber is already taking this approach in other markets, including Huntsville, Ala., where earlier this year it announced plans to launch using the city’s municipal network. Alphabet’s high-speed Internet service is 85 times faster than the typical residential connection. San Francisco is the 11th U.S. city with existing or planned Fiber service. Single-family homes are not considered for now, because the company wants to serve denser communities first. Also, many of the single-family residences are not close to the existing cables. Alphabet declined to say how many of San Francisco’s homes it aims to serve. As it has done elsewhere, Google Fiber plans to provide free gigabit internet service to “some public and affordable housing properties.”  Google is also working with a non-profit to teach low-income San Franciscans basic internet skills, like how to set up an email account or apply for a job. The fiber network cable doesn’t belong to the city of San...

For a little over 100 years, Compass Family Services has worked to keep San Francisco families sheltered and protected from the vicissitudes of the city’s rental market. Bringing much-needed technological innovation to social services, San Francisco-based non-profit One Degree utilizes web and mobile platforms to create “modern, tech-driven solutions to the problems that plague the safety net of social services and nonprofit organizations.” One Home, a joint effort by Compass Family Services and One Degree, provides state-of-the-art property search software designed to help potential renters find a place that can house their family and fit their budget. By combining their efforts, Compass Family Services and One Homes hope to help the Bay Area’s most vulnerable citizens find a safe, stable place to raise their children and get their lives back on track. One Hundred Years of Service San Francisco sits at the epicenter of the nation’s affordable housing crisis. A tech industry boom combined with the allure of coastal California living has tightened the housing market and left many inhabitants struggling to find a home. For the area’s more economically challenged denizens, the most recent influx of well-heeled home buyers and high-end renters have pushed monthly housing expenses to unheard of levels, leaving many on the brink of homelessness. Dating back to the turn of the last century, Compass Family Services has dedicated its resources to assisting the city’s homeless and economically disadvantaged residents. With six programs serving more than 5000 parents and children each year, the organization’s tireless staff spends each day on the front lines of one of the nation’s tightest housing markets: the Bay Area. Compass Family Services provides housing, education and employments services to at-risk families. With 50% of their clientele under the age of 18 – and 90% below...