The Inman Connect event with over 1000 attendees was held in San Francisco this past week, and Yardi’s Saul Klein, Senior Vice President of Point2, sat on a Syndication panel with other industry leaders, and moderated by Bradley Inman, founder and publisher of Inman News. Also participating on the panel were Spencer Rascoff, CEO of real estate search portal Zillow; Errol Samuelson, president of Realtor.com; Luke Glass, general manager of syndication publishing platform ListHub; and Mark McLaughlin, CEO of Pacific Union International. Brad Inman asked Saul to lead off the discussion with a capsule view of the syndication issues. Saul condensed it into these three words: “Distribution trumps destination,” meaning that agents will syndicate listings whenever possible to expand their reach into other markets. Sellers want to see their listings on the major sites, and they don’t care about the side effects. Point2 is one of the top two distributors of listing data to portals like Zillow and Trulia, among others. The Point2 technology offers brokers and MLSs the controls to choose how they want their listing data distributed. It was a great panel, and Saul was able to point out our strong relationships with MLS’s across the US and Canada. Point2 gives users confidence in our listing information by displaying and syndicating content directly from the most accurate source—the MLS. You can read more about the panel at...
Canadian Real Estate
Point2 to power CREA online data
Point2 will assist Canadian real estate agents and home buyers with online listing information, thanks to a new agreement with the Canadian Real Estate Association (CREA) that provides online syndication rights for all Canadian property listings. Canada has taken greater control over online property information than the U.S., and the syndication will allow for much wider dissemination of listing details. CREA member listing exposure will be optimized for online buyers, and new listing accuracy measures will maintain the high levels of data consistency and integrity on key real estate consumer portals and search engines across Canada. “We are going to be able to make the data available for other portals and publishing websites, directly receiving info from CREA,” said Saul Klein, senior vice president, Point2. “It’s great for real estate consumers, great for Canadian realtors, and it creates a single point of entry. When the realtor in Canada enters their data into the MLS, they can then have it distributed to a number of different places without having to reenter the data.” “I’m thrilled that this tool will help our members efficiently harness the power of the web in a way that protects the integrity of their listing content,” said Mary Van Buren, CREA’s vice president, Marketing and Information Technology. For a full press release on the agreement, visit Yardi.com “We are excited to work with CREA on this important initiative,” said Klein. “Wide online listing distribution has become an important part of real estate marketing. We’re pleased to have been chosen to deliver this advantage to brokers and agents across Canada.” With more than 1.2 million listings, Point2 powers listing distribution for more than 250 real estate multiple listing services in the U.S. and associations across Canada. Visit Point2 Homes for International and North American real estate listings. The distribution service will begin in summer...
