A “selfie” is a photo that you’ve taken of yourself.  Most of us admit that we’ve taken one or two in our lifetime. We also admit that we secretly loathe our buddies who post #POTH. (If you don’t know what that means, you’ve been spared.) Selfies can teach businesses a few fun yet practical do’s and don’ts for marketing via social media. The Selfie Mantra: If you’ve got it, flaunt it! No one is going to be drawn to your product or service if they haven’t heard of it. Spread the word generously and don’t be afraid to try new platforms. There’s no such thing as too much exposure. Secondly, selfies focus on positive attributes: perfect hair days, pouty lips, ripped muscles. Likewise, focus on your brand’s strong points. Don’t make reference to the competition. Besides, talking about the competition just confirms that they are the industry standard. And you’ll look like a hater. Too many selfies sends a bad message. What would you think of a profile dominated by selfies? Chronic selfie taking is linked to alienation. Use social media to engage with fans and accept feedback rather than endlessly posting positive company updates. Granted, a decent profile may have a few selfies. But they’re buried amongst images of the person engaging with friends or traveling with family. Use media to show your brand amid the big picture: your staff participating in community outreach, your product solving common problems, or behind the scenes with executives and developers. Selfies in the restroom and disheveled in the AM are are a bit much, right? Right. Make sure that your employees aren’t oversharing on social media. While transparency has its place, it’s best to keep your public face professional, relevant and customer-appropriate. This means creating and...