Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are mighty tools to increase leads and conversions for your properties. Odds are, you’re already too busy to master those tools. Below are three quick tips to make SEO and SEM work for you. 3 Quick Tips for Increasing Leads Don’t underestimate the power of SEO. Getting quality traffic to your website is tough. It’s even harder to convert that traffic into leads. SEO helps the right renters find your property through organic (non-paid) search inquiries. In order for this to happen, search engines need to understand who you are, what you have to offer and the content of your website. That doesn’t happen through chance. Detailed strategies ensure that your website ranks high on organic search results with the right audience. Are your strategies bringing the desired results? Don’t go in alone. Not sure how to make SEO work for you? There is no need to reinvent the wheel. The experts at RentCafe Reach specialize in driving high quality traffic to your website. Catriona Orosco, manager of RENTCafé Reach at Yardi explains: “RENTCafé SEO account managers have the expertise and knowledge to help your website reach more qualified prospects. Our role requires us to stay up-to-date with changes made at Google. We work as a team to stay educated and aware of what’s important in gaining a competitive advantage in search results.” RentCafe Reach account managers are also experts when it comes to RentCafe marketing features. They can help you identify and test features to improve prospect engagement and lead conversion rates. “Often, people’s assumptions about what’s important are outdated,” says Orosco. “In addition to the initial optimization efforts and content creation, we’re checking website health on a routine basis, addressing issues and updating...

A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a national real estate investment and property management company. Using RentCafe Reach, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, 81% of which came from mobile devices like tablets and phones! About Westdale Westdale is headquartered in Dallas with six regional offices through the country. It focuses on acquiring, managing and developing investment opportunities and oversees approximately 200 properties in more than 30 cities. Westdale’s goal during the campaign was to work with Yardi to differentiate its communities from the competition and reach more potential renters. Process The case study focused on a RentCafe Reach campaign targeting rental leads. For Westdale’s campaign in a competitive Class A apartment rental market, Yardi researched, planned and executed SEO and SEM strategies to improve lead generation from organic and paid search results. Yardi is a certified Google AdWords partner, and RentCafe Reach campaign management is executed by Google AdWords Certified Specialists. This campaign used expanded text ads and other Google AdWords products. Conversion tracking throughout the campaign was used to support data driven marketing decisions. Results & Metrics The combination of SEO and SEM tactics created a large footprint in search results for Westdale, driving more qualified lead candidates. As a result, Westdale saw a significant improvement in the quality of both online and offline conversions at a lower cost. 160% increase in leads 66% increase in conversion rate 56% reduction in cost per lead Westdale’s Takeaways “When properties experience issues with low occupancy, combining SEO and AdWords brings immediate results,” said Jaymz Yates, director of technology at Westdale. “Yardi has fined...

We are thrilled to officially unveil RentCafe Reach. This advanced set of marketing services is designed to attract qualified prospects to your multifamily properties through SEO, SEM and enhanced online property listings on the RentCafe.com ILS. As a certified Google Partner, we’re ready to help you elevate your search and lead generation programs to the Big Leagues. SEO & SEM Services for the Real Estate Industry The RentCafe Reach digital marketing team is comprised of Google certified experts in both Google AdWords for paid traffic and Google Analytics for organic traffic. This allows us to use Google as resource to answer questions and identify future opportunities. Our SEM program is a full-service offering from research to setup and fine-tuning, plus remarketing, conversion tracking and display advertising. The SEO program is also a full-service solution with content optimization, on- and off-page optimization, website health checks and location data management through our partnership with Yext. This ensures our clients receive only the absolute best-in-industry, white hat strategies and tactics for improving their websites’ performance while actively protecting them against black hat techniques that get flagged by search engines and harm the performance of search results, ads, websites and brands. Stay Ahead of the Competition We understand how daunting it is to launch an entire digital marketing program. And the perils of working alone without a partner to guide you. What is a SERP? Or Semantic Search and PageRank? What’s the difference between display network and search ads? Or regular text ads vs. expanded text ads and the comparative click-through-rates? We heard your questions and took them to heart so we can help you, our clients, reach beyond the fold and seize the leads that make the difference and drive business results. Today’s digital space is as...