In today’s busy digital marketplace, prospective residents and families expect to be able to research your senior living community online and get the information they’re looking for at any time of the day, but does that mean you’re suddenly able to hire more staff for round-the-clock support? Of course not. Full-time customer service requires savvy tools. That’s where marketing automation comes in. It streamlines repetitive tasks, tracks prospect behavior and delivers targeted content to get customers into your pipeline. You can learn more about marketing automation for senior living with Yardi’s new eBook, which uncovers 9 marketing automation strategies to implement right now in your community. But first, let’s look at some of the high-level benefits of marketing automation technology: It Saves Time With many organizations running lean and mean, employees often wear many hats. Why not leverage tools that expedite administrative tasks? Eliminating duties like redundant data entry and emailing appointment reminders not only reduces the risk of error, it also boosts staff satisfaction and output. In fact, teams using marketing automation report a 14.5% increase in sales productivity. It Saves Money Automating marketing processes not only saves times, it saves money too. With the right tools, what once took hours now takes minutes-and since time is money, that time savings quickly adds up. Beyond carving out more time for your team, marketing automation also saves money by making your marketing dollars work harder, thanks to advanced analytics that provide visibility into which marketing channels are most effective for your community, improving overall ROI. It Improves Service By now, you know that marketing automation reduces workload for sales staff and helps scale and streamline processes, but did you know it also creates a better experience for prospects, too? With systems in place that...

Want to capture high quality leads and increase occupancy at your senior living property? Of course, you do! One tool from the Yardi Senior Living Suite, Senior CRM, can help you boost lead conversions in four ways. Wait, What’s CRM? CRM stands for customer relationship management. It’s software that’s used to handle interactions with prospects and mine their data. That data is then used to strengthen your understanding of the prospects so that you can better meet their needs. CRM software captures quantitative and qualitative data about your prospects’ behavior. That information can help you strategize your marketing efforts with greater precision. Robust CRM software can help you increase occupancy in four key ways. 4 Ways CRM Can Help You Increase Occupancy 1. Improve Marketing: CRM enables you to track and analyze the performance of your online marketing channel. Once you identify the most effective channels, you can tailor your marketing spend to optimize your return on investment. You’ll learn what works, what doesn’t, and where to spend your money. 2. Shorten Lead Response Times: Did you know that 64 percent of online shoppers give the first company to call them back an advantage over the competition? If you don’t respond to customers within 24 hours, they begin to question your professionalism, reports Velocify. CRM makes it easy to shorten lead response times and get an advantage over your competitors. You can automate follow-up emails and appointment reminders. Mobile-ready CRM software also enables your staff to contact leads on-the-go so that they never miss a beat. 3. Optimize Contact Strategy: With CRM, your marketing team can test and compare strategies to learn what works. Nearly 60 percent of companies use testing to optimize conversion rates. Testing is important because every company, prospect, and marketing...