The first tour a prospect takes is not at your community. It’s on your website. Nearly 90% of senior living prospects will visit a community’s website before they ever reach out. For senior living marketers, that means the community’s online presence needs to be as impressive as its physical campus is. We’re talking clean, modern designs. Engaging content. Interactive floorplans. These elements are essential for educating and converting visitors to prospects. But building out these features is easier said than done. Not many senior living providers have staff with web expertise or the resources on hand to run such a crucial project. That’s where Yardi can help. Our RENTCafé team doesn’t just work on online portals for residents and family members. They also have a team of creative professionals who design and develop senior living websites for providers. That includes community-specific websites as well as brand-level corporate sites, all of which can be managed by the senior living marketer from a single solution. Senior living website themes galore To make things simple, we’ve already built out over 70 website designs for senior living providers to choose from. There’s a wide range of styles to fit any market, and the themes are configurable too. Unlimited pages are included with any RENTCafé website, allowing marketers to promote their values, activities or anything else about their communities. If the senior living community wants something uniquely theirs, our RENTCafé creative team can design a full theme to represent the brand’s vision. The team works together directly with the senior living provider to determine goals, feature requirements, content needs and, of course, the look and feel. Mobile optimized for modern devices Websites used to have an entirely separate site dedicated for viewing on mobile. But as Google has updated...