How can senior living providers attract new residents, nurture leads and increase resident retention? Implementing a thoughtful CRM program like RentCafe Senior CRM is key. To explore why CRM software is crucial in today’s landscape, and to guide providers through what can be a challenging process, Yardi is excited to share an upgraded resource. What are the benefits of CRM software? Which solutions make the difference? Our new and improved ebook — CRM for Senior Living — covers it all.   CRM defined What is CRM, and how does it apply to senior living? CRM, or customer relationship management, is technology used to oversee interactions with prospects with the goal of improving relationships through use of data. CRM software captures both quantitative and qualitative data across various channels, storing it all in one centralized location. This aggregated data set then paints a holistic view of prospects, surfacing insights to help staff make strategic decisions. With increased visibility, senior living providers can better organize leads, streamline marketing efforts and see what’s working — and what’s not. A new guide to CRM software Packed with informative tips and tools, Yardi’s enhanced ebook explores 7 ways CRM software helps senior living operators drive their communities forward. Learn how solutions like RENTCafé Senior CRM work to: Supercharge marketingShorten lead response timeCentralize dataOptimize contact strategyStrengthen client relationshipsAutomate communicationSimplify workflows RentCafe Senior CRM RENTCafé Senior CRM provides mobile-friendly sales and marketing tools for the unique needs of senior living operators. Integrated in the Yardi Senior Living Suite, this single connected solution unlocks the ability to drive quality leads, increase resident retention, produce sales projections, boost staff performance and more. Access the insights by reading our upgraded CRM ebook. For more information about RENTCafé Senior CRM or other products within the...

When it comes to Excel, there are two kinds of users: those who love it, and those who love to hate it. Regardless of which camp you’re in, there’s no denying the ubiquitous tracking tool has earned its role as a mainstay in offices in every industry across he world. But as the complexities of business have grown, so has the need for flexible tracking tools—a fact that’s increasingly obvious in senior living. With many different levels of care, various floor plans, myriad amenities and portfolios of communities, new time-saving tools can have a huge impact. In this post, we’ll examine common budgeting and tracking challenges faced by senior living operators and a solution that makes all the difference. The challenges: Antiquated systems are inefficient Since most companies purchase office software packages, it seems most cost efficient to use the spreadsheet that’s included to record and analyze the organization’s budgets. And while that strategy is an effective way to save money on paper, creating a scalable document to track all business operations from a blank tab in Excel is incredibly painstaking and time consuming—and once it’s been created, maintaining the document is no easy feat. If you recall the concept of opportunity costs from freshman economics, you’ll begin to understand that there is no efficiency in sapping countless man hours to make a tool not created for your business actually work for your business. Versions get outdated quickly—and aren’t easily shared Have you ever wasted time updating a spreadsheet only to find that you weren’t looking at the latest version? One of the most common frustrations with using static spreadsheets, rather than live solutions which are updated in real time, is the data becomes stale quickly, especially when multiple teams are making edits. On...

Don’t miss the Argentum Senior Living Executive Conference and Expo on May 14-16, 2018. This year’s event will take place in sunny San Diego. The Conference Join more than 2,700 of your fellow C-level executives for three days packed with informative sessions and networking opportunities. Sessions covered include memory care, technology, hiring and management, safety, market trends and much more. Yardi’s Michael Remorenko will discuss the white paper, Senior Living Data Security. Attendees will learn how to safeguard sensitive data from online attacks and third-party hacks. Since 2015, data breaches have increased by 17.7 percent. Personally identifiable information (PII) such as social security and credit card numbers are valuable to criminals. Private information can be used to forge prescriptions, open new lines of credit and other offenses. Remorenko will present on the industry’s best practices—as well as groundbreaking advancements—that keep seniors’ data safe. For more information, visit Remorenko’s session on Wednesday, May 16, 2018 at 7:45am to 8:15am. The Expo You can explore Yardi’s latest offerings for senior living at our expo booth. The Expo showcases the latest solutions by leaders in senior living products and services. Yardi will have a 20 x 30 booth where guest are encouraged to test-drive Yardi’s senior living suite. Get answers to your questions about product offerings and how they can enhance your organization. Between the conference and the expo, there is a lot to do! Keep your schedule organized with the My Show Planner. This planning tool allows users to research exhibitors, schedule appointments, and add sessions to your itinerary. After the Show San Diego, the nation’s eighth largest city, has tons to offer visitors. The San Diego Convention Center, places guests in the center of the action. A short walk places conference attendees on the doorstep...

With 30 senior living communities across six states, Merrill Gardens provides a lifestyle approach to senior housing that’s unique to each locale they inhabit. By designing each community with characteristics unique the area in which they reside, Merrill Gardens creates a comfortable and welcoming environment for residents so they can relax and feel at home. “We take great pride in the fact that we spend a lot of time making sure that our communities, especially the senior side have a place to live that is like a home,” says David Wiedeman, Business Systems Analyst for Merrill Gardens. “It’s a place you want to be. With activities integrated into the community, our residents aren’t living on an isolated island but are going to events and participating in clubs and other activities. This keeps everyone active and connected.” Making the switch to an integrated platform allows Merrill Gardens to avoid missed billing opportunities and increase revenue. Previious a CFO for a property management company, David was once a third party consultant for Yardi. When Merrill Gardens began implementing the Yardi platform, David and his team worked side-by-side with Yardi to ensure the switchover went smoothly. “If you have the vision of what you want, Yardi can build it,” says David.  “Yardi has a good knack of hiring people who are really good in their fields, they are specialized but can also be creative and help us meet our needs across different channels, including the residential and senior sides of our portfolio.” As part of his role as Business Systems Analyst, David spearheads software infrastructure and administration for Merrill Gardens, overseeing all Yardi modules as well as software implementations throughout the company. A big supporter of the single stack solution, David feels Yardi provides an unmatchable combination...