Yardi client Red Sea Markets Company (RSMC) owns Red Sea Mall Jeddah in Jeddah City, Saudi Arabia. Red Sea Mall is an iconic shopping and leisure destination and one of the largest shopping centres at Jeddah City. We interviewed Geji Masilela, the company’s CEO. He shared how the company’s use of Yardi Voyager helps them overcome business challenges. Q: What is your company’s background, heritage and history? A: RSMC has been existence for more than a decade. It was initially formed for the development of Red Sea Mall and other properties. Our aim for the next several years is to grow our assets under management. Q: Can you give a flavour of your company’s business culture and philosophy? A: It’s a happy and informal company culture. While we adhere to corporate norms of running a company, our leaders remain down-to-earth and approachable to our employees, customers and tenants. Q: What is your company’s brand in the current market? A: Red Sea Mall is an iconic shopping and leisure destination and one of the largest shopping centres at Jeddah City. The mall has 242,200 square meters of built area and includes a five-star hotel, a seven-story office building, and external and undercover parking areas. The mall blends international and local brands with a variety of restaurants, cafes, diners and entertainment options. Q: Could you give some understanding of the number or value of the assets involved? A: We’re still in the formative stage in terms of assets. We current have one operating asset and another asset under development. We’re actively looking for growth opportunities. Q: What’s your role? A: I’m primarily responsible for identifying and executing those growth initiatives. Q: What motivates you? A: I have a love of shopping malls, serving mall customers and...