First Pointe Management Group (FPMG), also known as Brymarc Management Company and a subsidiary of The Ezralow Company, has relied on property management and accounting software from Yardi® for 18 years, utilizing a Windows®-based platform before eventually moving to browser-based Yardi Voyager®.  The continuous growth of their residential portfolio prompted another reevaluation, according to Vida Bautista, assistant controller for The Ezralow Company. “We wanted our onsite people to have the best software along with online services for our residents, so we started looking for new solutions to perform various ancillary operations,” Bautista said.  As a result, FPMG adopted several new products that improve internal operations and resident services by integrating with Yardi Voyager. Seeking detailed insight into its marketing processes, FPMG added Yardi PopCard™ to Yardi Voyager.  “Before PopCard, information from paper guest cards sometimes weren’t entered into our platform, and we wondered why our traffic wasn’t as high as we expected,” Bautista said.  “We looked for a product that could solve that issue while tracking the source of every prospect.  With PopCard, we can track our advertising sources, which is great because that helps us make decisions about where to spend money for advertising.  It has been a great tool for monitoring our traffic, determining which advertising sources work for us, and getting us more leases.” Another product built into Yardi Voyager is Yardi Energy Solutions™, an automated utility billing and energy management solution that converges utility charges with online rent payments, providing convenience both for FPMG and its residents.  “There’s no separate billing for the residents so it’s easy for them to see their charges, and it’s easy for us to see the revenue coming in.  We can also see utility revenues that we’re not able to collect, which helps our decision-making,...