Market Sharing Dec04

Market Sharing

They say that sharing is caring. Turns out, sharing is also a great selling point for your student housing community. By integrating the share culture into your student property, you can reap the benefits of this growing economic sector. The sharing economy flourishes worldwide. Its convenience and innovation has won over millions of users. According to PWC research,  83 percent of respondents say the sharing economy is more convenient and efficient than conventional methods of shopping, transportation, and completing tasks. Share practices are already active in your student housing community. Why not capitalize on their success? No- and Low-Cost Solutions You don’t have to spend a lot of money to bring collaborative consumption to your student property. These low-cost solutions are a great place to start: By 2025, the rideshare economy will have an estimated cumulative worth of over $335 billion. Show that you are adapting to the times. Designate an area in your community for rideshare pick-up and drop-off. Mark this area with signage using the rideshare service provider logos, such as Lyft and Uber. If your property has a security gate, place the designated area outside of the gate. This results in fewer guests with gate access codes and shorter lines at the callbox. Make rideshare services easy to access from your property website. True, most users will hail a ride using their smartphone app. The link on your property site, however, shows prospects and residents that you are responsive to their needs and interests. Market the desirability of your location by highlighting food delivery services available in your community. Doordash, Uber Eats, and GrubHub delivery services are popular with young adults. A community share forum creates a sense of cohesion and support within your student housing property. The forum can serve as...