Team Yardi was lucky enough to attend the 5th annual Multifamily Social Media Summit in Napa during the first week of February this year. This conference brings together a wide variety of speakers from within and without the real estate industry to talk about the impact of social media on marketing, leasing and more. We’re always happy to get out there and hear new trends and challenges being discussed – as well as meet with clients from social savvy companies like Pinnacle, Reside Living and Monarch Investment and Management Group. This year we left the summit with three big social trend takeaways: Live Video Is Happening If you’ve been waiting for live video to go away, raise your hand. (You can’t see me, but I’m holding mine up sheepishly.) You might be thinking, “But I don’t want to be on camera, and the quality is unprofessional. Who would want to watch it anyway?” Everyone, it turns out. Keynote speaker Joel Comm, an author and entrepreneur who has hundreds of thousands of social media followers, was the first to bring it up. “Live video is the most significant leap in social media since the iPhone,” he said. “You now have the power in your hand to go live and reach the world… and your communities. It will give you an unfair advantage over your competitors.” Multiple speakers urged property managers to use live video to get potential residents to know, like and trust their brands by providing useful information. Joel even thoughtfully provided a list of live video ideas specific to multifamily:   Show an empty apartment Showcase a furnished apartment Meet the staff Explore the neighborhood Show building in progress Show new amenities Tour the fitness center or pool Broadcast an event Walk through...