When a devastating tornado hit Moore, Oklahoma in May, Yardi’s Stacy Blanchard, a strategic client account executive in the Dallas, Texas, office, was moved to act. She thought of raising funds to donate to a clearinghouse aid agency like the Red Cross or United Way, but decided that what she really wanted to do was help a family, face to face. Utilizing the power of social media, Stacy reached out to a friend in Moore who hadn’t lost her home, but knew many people who had. An estimated 1,150 homes were lost, 24 people died, and $2 billion in damage was incurred in the storm. For Keri and Mike Wilson and their family, losing their home was awful, but the safety of their teenage children, who were home when the tornado touched down and decimated most of their neighborhood, was paramount. Drew and Sydney, their children, took shelter in the laundry room during the storm. It was the only part of the house that remained standing. Sydney’s car ended up upside down in the back yard. Keri Wilson described her home as reduced to “bricks and sticks.” Mobilized to action, Stacy spent time talking to Keri and learning the details of her story. As a mother of two, she was moved by the terror of a fellow mom who wasn’t able to learn for more than two hours whether or not her children were OK. Keri described how when she was finally able to make contact with her parents, who had been able to reach her home, she collapsed in sobbing relief. Once the stress of survival had passed, the Wilsons had to scramble to figure out where they would sleep and how they’d begin replacing a lifetime of household goods and valuables. Focusing...