Twitter can place your business on the screens of 288 million monthly active users. Well, that’s its potential, anyway. If Twitter ads aren’t a part of your Marketing Genius strategy, you’re missing out on the opportunity to reach your Twitter customers on a platform that they interact with daily. What’s worse, you’re also missing out on countless new clients. Engaging with existing clients and attracting new ones isn’t exactly easy with Twitter. Fortunately, it can be a more rewarding experience than advertising through other means. Twitter targets your audience based on their interests, including who they follow and what they’ve searched for in the past. The platform also puts your message in front of their eyes at the time when they’re most likely to engage. Lastly, Twitter charges based on engagement, which can save money. With just one click, you can reap a low-cost conversion. Few other marketing tools are organized like Twitter, so you’ll want to determine which type of ad corresponds to your end goal. Check out your options below: Promoted Tweets If you’re promoting a property or unit, your best bet may be a Promoted Tweet. Promoted Tweets integrate seamlessly into users’ timelines amongst non-ad tweets. Offer all of the information needed for a renter to make the decision about the unit online right now. Include location, floor plan, cost, and a link for more info. Don’t forget to add an image, which can boost your conversion rate by 306%! Promoted Videos If you’ve created an awesome apartment tour or a heart-wrenching tenant testimonial, Promoted Videos can place your short film in users’ timelines. Promoted Videos increase users’ intent to purchase by 28% compared to similar TV commercials. Promoted Trends Another good alternative could be Promoted Trends. These hashtags begin or...

Congratulations: your attention span is now shorter than that of a goldfish…by one whole second. Recent studies show the average human attention span is now 8 seconds.  That means social marketers and digital advertisers have to hook you with compelling content within moments.  How much does that bait cost?  Advertisers spent an estimated $8.5 billion on social ads alone in 2014, all to keep your brain entertained long enough to get to the punchline.  And succeed they did. Our Social Media Team kept a keen eye out for those creative and unusual marketing campaigns with solid storytelling and strong social presence. Here are a few of our favorite digital campaigns from the last year. Mini Cooper  Mini USA – Multiple Social Channels Mini Cooper has created a world of engagement, and it’s truly an experience all of its own.  The iconic import has grasped attention and stolen the hearts of many motorists across the country, and to that end, they have established their own mini-nation: Mini USA. Beyond the exclusivity of an owner’s only club, the camaraderie and fellowship between Mini drivers curves closer to extended family.  And what better way to spend time with your family than to be “couped” up with them on the greatest of American familial pastimes?  “Mini Takes the States” is a clash of Mini Cooper clans cruising on a 5,000 mile road trip from [#MTTS]San Francisco to [#MTTS]Boston.  Motorists can post to social networks during pit stops with a set of branded hashtags, photos and videos.  Along with crossing the continental US, Mini’s social presence spans across platforms: Facebook, YouTube, Tumblr, Instagram and Twitter. Need some Mini maintenance? For continued care of your car, the company’s website features a downloadable PDF of your owner’s manuals, a roadside assistance...

The social media engine seems to be losing steam these days. Twitter’s revenue more than doubled in the fourth quarter yet the tech giant said it hit a roadblock in terms of user growth; in the fourth quarter, the site added just 9 million, or 3.8% more, new monthly active users to 241 million, down from 6.4% growth in the previous period. It was the fourth straight quarter of slowing growth, as reported by The Wall Street Journal. Facebook Inc. on the other hand boasts about 1.2 billion registered users worldwide, though it also reported lower sequential user growth, set at 3.4% in the fourth quarter. This slowdown in user growth indicates that it might be time for a change and Twitter knows how to take a hint. In an effort to transform itself into a mainstream product, the company announced a design makeover that will make Twitter more approachable to users. Twitter is very fond of experimentation as a product improvement technique and many of their strategies have proven successful. “A common thread across recent releases has been experimentation,” commented Alex Roetter, VP, Engineering, in a Twitter blog post. “We’ve tested various features with small groups of our 200 million users before determining what we’ll release. These tests are essential to delivering the best possible user experience.” “We also experiment with features that may never be released to everyone who uses Twitter. Those experiments are perhaps even more valuable because they help us decide what not to do – which is important as we work to keep Twitter simple while improving the user experience. Ultimately, our goal is to learn and keep making the product better; we aren’t necessarily looking to launch all of the experiments we roll out”, he added. The Tweet...