Editor’s note: The following piece and accompanying graphics are re-published with permission from Home Energy Magazine. Behavioral recommendations, or tips, are an integral piece of many energy efficiency programs, ranging from marketing materials (e.g., brochures) to in-home audits, to Home and Business Energy Reports (such as the report shown below). Though information is known to be a critical component of effective interventions, it is important to consider human motivations and needs for this to be effective. This article synthesizes findings from a series of empirical research conducted by See Change Institute and Yardi (formerly Pulse) Energy’s Business Energy Report (BER) program[1]. By breaking apart the tips from the energy report (sample below) and breaking down the components of those tips even further, we were able to test the impact of variations of different components of tips, with the goal of optimizing messaging to incite pro-efficiency behavior in BER recipients[2]. In synthesizing these findings, we identified five key insights on tip content, form, structure, and imaging, or “Tips for Tips”.     1. Put People in Pictures First, we tested the impact of having people in images above the tips – one tip had a picture of equipment, the other included someone actually engaging in the behavior being promoted. We found that tips with an image of a person engaging in the action were rated significantly higher in terms of behavioral intention (that is, how much someone self­-reports intention to complete the recommended action).We recommend considering images that do include people, especially people engaging in the recommended action. 2. Tell People What to Do Next, we tested the difference between a “subject title” (e.g., “Ceiling Fans”) and an “action title” (e.g.,”Use fans more & A/C less”). We found that using an action title led people...