Veritas Investments might be small in some ways, but it stands tall in creative customer service. San Francisco-based Veritas specializes in owning and managing classic, character-rich apartment buildings with 20 to 30 units, as well as their ground-floor retail sections.  With limited space at its properties, Veritas employs imaginative ways to grab attention in a keenly competitive marketplace.  “We don’t have onsite fitness centers or business centers or dog wash stations that some larger properties have,” says Justin Sato, chief operating officer for Veritas, a Yardi client.  “So we use a number of partnerships and amenities to market our units in ways that aren’t traditional and which are eco-friendly.” “Today’s renter has a very on-demand driven mindset and concern for the environment,” he added.  “In the era of Uber and order food online, they expect everything to be moments away through their mobile phones.  And being ‘green’ is a core value to many.  We stay attuned to that demand with our partnerships and promotion of cool, tech-savvy amenities.” SF’s Largest Solar Energy User Sustainability-minded rental prospects can find kinship with Veritas’ status as the largest deployer of solar-generated electricity among multifamily property owners in San Francisco.  “For people to whom that’s a big factor in their leasing decision, we can differentiate our properties with the fact that we power about 20 of our 200 buildings through solar electricity.  We’ve made an effort to install solar panels on our roofs whenever possible to supplement our electricity needs—and to market the fact that even Victorian apartments can reduce their carbon footprint,” Sato says. Veritas’ solar energy system includes channeling electricity generated on the roof to battery packs in the basement parking stalls that can charge electric vehicles.  Unused energy can be fed back to the power...