Women’s Economic Ventures (WEV) offers microenterprise development services to female entrepreneurs in California’s Central Coast. Trainees receive self-employment training through a proprietary curriculum and loans that enrich the diversity of businesses and opportunities in the area. WEV has helped more than 6,500 clients jump start 4,000 businesses. More than $4 million in loans have supported the dreams of borrowers who do not qualify for conventional products. These combined forces have created about 8,000 local jobs. In addition to WEV’s work in the Santa Barbara area, the organization has extended some of its services to women in Texas, Hungary, Nepal, Amman, and Jordan. While great strides have been made since the inception of WEV in 1991, there is still a lot of work to be done to reach economic parity. WEV’s Business Recovery Specialist Nicki Pharr explains, “Women currently own about 38 percent of all businesses, but they generate only 25 percent of the annual revenues as their male counterparts. 71 percent of woman-owned businesses generate less than $25,000 in annual receipts and only 1.8 percent reach a million dollars in annual sales.” Research suggests that confidence and access to capital are two of the main reasons why women fall behind. Pharr says, “Women start businesses with roughly half the capital as men. A growing body of research indicates that confidence is as important as competence as a determinant of success and women exhibit much less confidence than men. We need to close the confidence gap so women don’t opt out of competitive but lucrative opportunities to start scalable businesses in male-dominated fields, and we need to continue to help women acquire the business acumen and skills they need to grow bigger businesses.” WEV in Action Pharr has known that she wanted to connect with WEV ever since...