Yardi Client Profile Jul17

Yardi Client Profile

Established in 2015, Shannon Commercial Properties (SCP) is a subsidiary of Shannon Group plc and provides commercial property solutions to commercial, industrial and aviation markets. The company owns and manages seven business and technology parks and has over 1.8 million square feet of office and industrial space, as well as approximately 1,600 acres of development land in over 40 locations across counties Clare, Limerick, Tipperary, Kerry and Offaly in Ireland. “We are focused on expanding our property portfolio in the Mid West region with the provision of further third generation office and industrial facilities, primarily located in Shannon Free Zone West, beside Shannon Airport,” said Jennifer Kearns, finance manager for Shannon Commercial Properties. SCP adopted Yardi Voyager to improve business processes and to gain better control and visibility of operations in one system. The move from disparate systems enabled SCP to handle all aspects of portfolio management including lease management, reporting, budgeting, maintenance, and financials from a single database. Prior to adopting Yardi solutions, SCP was operating across six different management systems. Initially, a new structure was proposed which detailed a four-system approach: property management, financial management, debt management and document management. However, after further examination and detailed discussions with Yardi about the company’s key needs, it became apparent that SCP could streamline onto just one system, Yardi Voyager. “Streamlining onto a single system has allowed us operate with a more reliable set of data. Multiple systems had resulted in unreliable data, which had increased the potential for inaccurate reporting. Combined with the powerful reporting functionality with Voyager, SCP is far better positioned to make strategic decisions than previously,” said David Neylon, capital sales executive for SCP. Gaining control over workflows was a key driver in SCP’s move to Yardi Voyager. Voyager enables SCP...

Meet Melise Balastrieri

How do you get more renters to your websites? Just ask Melise Balastrieri, vice president of marketing for MG Properties Group. Using the RentCafe Suite, Melise and her team manage the marketing for more than 20,000 apartment homes across five states. First, Melise uses RentCafe to create engaging property marketing websites. Then she drives more prospects to those websites using the expert SEO services of  RENTCafé Reach. Once leads become prospects or residents, she relies on RentCafe CRM to keep them engaged. Keep reading to see how Melise makes it all work together. What is MG Properties Group’s mission? Melise: Our mission is enriching lives through better communities. And we believe that we do that with every single interaction that we have, whether it’s with a team member, our residents or our investors. What is one of your business objective in your role as vice president of marketing? Melise: A business objective that’s important to me is maximizing our use of technology in a way that affects our bottom line. That includes using it to get more leads that turn into leases. Because it’s not important just to have a lot of leads; you have to have leads that convert. How do you make SEO work for you? Melise: We use RentCafe Reach services to manage our SEO. We establish our goals based on the type of community we have, and our SEO specialist optimizes to make sure we’re attracting the leads most likely to convert. After all, we don’t just want a high quantity of leads; we’re more interested in high quality leads. RentCafe Reach provides clear and consistent SEO reporting. We can see things like website sessions, views and bounce rates to determine if we want to make adjustments. It’s been working really nicely for us. After three years of strong consecutive growth, our organic sessions were up another 21% last year. How do you improve lead capture? Melise: To capture online renters that visit our property marketing websites, we use some features in RentCafe that I think are very impactful. For instance, we encourage prospects to text us and schedule their own tours. We also use nudge marketing. These tools help us get in front of leads and give them options to contact us in ways that work for them. Our most recent data shows that, overall, our leads convert at 11%. But our self-scheduled appointment leads convert at 14% and our nudge marketing leads convert at 27%. These features are proving quite effective. How do you follow up with leads? Melise: At MG Properties Group, we automate follow-ups as much as we possibly can. Leasing teams are so busy onsite that follow-ups can get forgotten. Using follow-up tools in RentCafe CRM, we know our prospects are being contacted. We’ll use automated appointment reminders and drip emails to make sure we’re staying in touch with prospects. We invite them to call, tour and ask questions. We also use automated emails to stay in touch with our residents and secure renewals. We check in throughout their lease. As the end of their lease term nears, we express appreciation for their residency and remind them that we would love it if they continued living with us. Why do you use Yardi? Melise: What I really like about having Yardi as our property management technology provider is that most of the services we need are available in one solution. So we can deal with one company. That helps us simplify things as an organization. What marketing trends are you most excited about? Melise: I’m most excited about artificial intelligence. I think it’s super exciting and am anxious to see what it’s going to do for our industry. For example, Alexa and other digital assistants, what are they going to do for us? Will they be able to host tours, collect rent and submit service requests for our renters? (Editor’s...

Houston Outlook Jul06

Houston Outlook

Houston’s multifamily sector has certainly faced its share of challenges over the past few years. In 2017, Hurricane Harvey rendered between 7 and 11 percent of the metro’s units uninhabitable. Further, significant fluctuations in oil prices have also affected the city’s real estate market. Year-over-year rent growth, as of March, came in at a tepid 0.6 percent, while occupancy rates declined to 92.4 percent, according to a recent Yardi Matrix national multifamily report. But many investors are finding innovative ways to ensure returns on their investments. Some 14,000 units are under construction across the metro, the vast majority as part of luxury developments. Significant capital deployment is also underway in the realm of value-add acquisitions. Yardi client Sanmore Investments, a multifamily developer and redeveloper based in Houston, has been involved in the market’s value-add arena for more than five years, acquiring and rehabilitating several properties in the metro. Owner Boris Sanchez discusses recent trends in Houston’s multifamily sector and how investors can make their value-add acquisitions shine. How would you describe the overall appetite for redeveloped multifamily properties in the Houston metro? Sanchez: At Sanmore, we have personally seen the demand for our turnkey properties increase to an all-time high. However, in the last six months, that demand has been met and exceeded by the demand for value-add properties. As other areas of the country tighten, Houston’s higher cap rates and landlord-friendly laws have become more and more attractive to investors. In addition, we have seen a record number of residential investors turn to commercial for more opportunities, stronger economies of scale and less hands-on management. This is all coupled with Houston’s strong economic growth and growing population, creating a red-hot multifamily arena in Houston. Considering the metro’s slow overall rent growth this year, how can...

Meet Dennis McCarthy Jun20

Meet Dennis McCarthy

You may have a bit in common with Dennis McCarthy, chief information officer at SRI Management of Tallahassee, Florida. Like Dennis, your organization may be facing growth. And like Dennis, you may be searching for a solution to help you manage that growth and prepare for future success. McCarthy’s senior living management company is expected to double in size in the next two years. He and his team searched the globe to find software that would ease growing pains. SRI Management found success using Yardi EHR and Yardi eMAR. We sat down with McCarthy to learn how EHR and eMAR have made it easier to do business while quickly growing. Q: How did Yardi’s technology help you accomplish growth? A: Yardi’s technology has been phenomenal. It’s an integrated piece of software that anybody can see anywhere. As we’ve spread out, as SRI management has spread from one location to another, as we’ve had to add people to help us run all of these properties, it’s easy for people to see everything that’s going on because they can log in anywhere and see it anywhere. So, the standardization that we get from the software helps us grow easily and confidently. Q: How has technology impacted your world? A: Interestingly, our world is not a technology world. SRI is a management company that runs properties for owners, so we don’t really focus on the technology as much as we focus on the people. What the technology does is make it much easier for us to focus on taking care of people. It just makes SRI Management a much more efficient company because we have the background of the technology behind us to do our jobs as easily as possible. Q: What is the value that Yardi...

Knitting Community Jun13

Knitting Community

The seniors at Silver Sky Assisted Living and Silver Sky at Deer Springs Assisted Living are putting their talents to work for those in need. The local knitting and crocheting clubs inspire hope in the hearts of fellow Las Vegans facing difficult times. About Silver Sky Properties, Nevada HAND Nevada HAND, a 501(c)(3) nonprofit and Yardi client, operates 34 properties serving 3,000 seniors and 4,200 adults and children. The organization provides the only two affordable assisted living communities in the state. Both properties have developed tight-knit communities that keep residents active and engaged within the neighborhood. Both affordable assisted living properties, Silver Sky and Silver Sky at Deer Springs, host knitting clubs for residents. What began as small initiatives to help residents socialize soon evolved into annual community service projects that touch the lives of hundreds of people. Knitting Club: More than a Hobby Silver Sky Knitting Clubs regularly meet on Fridays. Group sizes range from 10-20 residents at each site and include residents, their family members and staff. Participants of all ability levels are welcome. Knitting looms are available for beginners as well as advanced knitters facing dexterity challenges. The Knitting Clubs help to create a sense of inclusion for everyone involved. “The club began as a cookie social, and anyone who knitted or crocheted, or who wanted to learn, was encouraged to attend,” began activities coordinator at Silver Sky at Deer Springs Assisted Living, Barbara Phillips. “These residents get to know one another, meet regularly, and each meeting has a sense of purpose, which helps with cohesiveness and a sense of togetherness with the group.” Throughout the year, Club members work on knitting projects such as hats, scarves, mittens and lap blankets. In 2018, residents created more than 250 knit goods! Once...

The Excelsior Group Jun04

The Excelsior Group

How do you create a better online experience for prospects and residents? Just ask the dynamic marketing duo at The Excelsior Group (TEG). Meet Brenda Studt, vice president of marketing, and Shelly Steitz, marketing manager. Together with their team and tools from the RENTCafé Suite, they’re transforming the online renter experience to better match the expectations of today’s digitally savvy consumers. When Brenda and Shelly visited the Yardi studio recently to film their Real Estate Questions Answered videos, we chatted about marketing, websites and themselves. Keep reading to find out what you can do to make your sites more appealing to people who are searching for a place to call home. Q: How does marketing work at TEG? Brenda: TEG is a group of real estate related businesses operating on a unified platform. Shelly and I work for TEG’s Creative Studio. We’re an in-house, full-service creative and marketing agency offering a variety of creative solutions specifically designed for real estate related clients. We focus our marketing strategy around client goals and consider owner goals and expectations for specific assets. Our largest client is TEG’s multifamily business. Shelly manages all marketing activity for this client and works with their property management and development teams daily to develop and execute annual plans for each property across the portfolio. Q: How do you make sure your property marketing websites engage and convert prospects? Shelly: We create engaging websites through strong visual storytelling. We take a “show, don’t tell” approach and that includes 360 tours, high quality amenity photos and vibrant gallery pages. And then we give the prospect as many ways to engage with that content as possible. Brenda: Using RENTCafé has been great for our clients. We’re able to understand user patterns and user experience better...

Scalable Growth May29

Scalable Growth

During the recent Yardi Forum for senior living and affordable housing, we sat down with Brandon Carter, director of information technology at Wallick Communities. Brandon has a wealth of knowledge about products from the Yardi Senior Living and Yardi Voyager Affordable Housing suites, and we were thrilled to speak with him in person. Wallick owns and manages affordable housing and senior living properties across the Midwest. More than 20,000 residents live in Wallick units. There are always more units on the way, as Wallick has experienced an average 23 percent growth annually. Wallick has worked with HUD tax credit programs for more than four decades, and has even been ranked first in the nation in affordable housing preservation. To put it plainly, Wallick is a big deal. Read on to learn how Yardi software helps Wallick achieve its mission. Q: Describe the value that Yardi products bring to your company? BC: Yardi has been a great partner for Wallick. Whatever the need, we can almost always find a Yardi product to help us fulfil it. We trust that Yardi is continuously working to develop new and exciting products to help us fulfil our responsibilities towards owners, staff and residents. Q: How does Yardi help to position your company for growth? BC: Having only Yardi software to manage makes Wallick extremely nimble and quickly scalable with growth. The Yardi platform allows us to focus on our associates and residents as we grow, instead of worrying about bringing on new technology. Q: What software challenges did Wallick face before adopting Yardi? BC: Before moving to Yardi, we used multiple pieces of software for our different business needs. That required us to spend additional time and resources bridging data gaps. It also created confusion for new associates...

Project HOME May26

Project HOME

If you’ve ever heard of rocker Jon Bon Jovi’s philanthropy on behalf of a Philadelphia non-profit that creates permanent housing and support resources for the city’s homeless population, that was Project HOME. The HOME stands for Housing, Opportunities, Medical and Education. It makes sense that Housing is first in the list, because many homeless advocates consider stable housing to be the most pivotal initial step to getting homeless Americans back on their feet. The organization’s mission statement: “The mission of the Project HOME community is to empower adults, children, and families to break the cycle of homelessness and poverty, to alleviate the underlying causes of poverty, and to enable all of us to attain our fullest potential as individuals and as members of the broader society. We strive to create a safe and respectful environment where we support each other in our struggles for self-esteem, recovery, and the confidence to move toward self-actualization.” It may sound ambitious, but it’s working. Project HOME just celebrated its 30th year and is on track to provide 1,000 units of affordable housing in Philadelphia within a few years. The organization is also a longtime Yardi client. We recently caught up with Patrick Farrell, Project HOME’s business/financial analyst, who is a passionate advocate for the non-profit’s use of the Yardi affordable housing platform. Farrell has worked on Project HOME’s Yardi platform for the last six years – the organization has used the software for about twice that duration. “Yardi is the workhorse application for us at Project HOME,” said Farrell, whose job supports the property, accounting and human resources departments of the non-profit. “It is the foundation of all of the other applications that we use throughout our business.” As the organization’s mainstay database, Yardi Voyager data powers all...

Nevada HAND May07

Nevada HAND

Robert Colbert, VP of Assisted Living with Nevada HAND, has seen his fair share of clinical software. About 14 years ago, he started by making rounds as a registered nurse. Today, he is an executive of Nevada’s largest affordable housing provider. He has experienced software as a daily user in the field as well as a leader with his eye on the bottom line. Colbert trusts Yardi to support the next chapter of growth for Nevada HAND. “Everything from operations to marketing to nursing, I believe that we have almost every one of your products,” he said. Achieving Excellence As Nevada’s largest nonprofit 501(c)(3) dedicated to the development, construction, management and preservation of affordable housing, Nevada HAND has assisted many thousands of Southern Nevada residents to have a place to call home.  Currently, Nevada HAND provides affordable apartment homes to over 7,200 adults, children, and seniors.  Nevada HAND owns and/or manages 34 properties with over 4,200 apartment homes.  Nevada HAND also has the only two affordable assisted living communities in the State of Nevada. The leadership for the assisted living division has strong relationships with The Board of Examiners for Long Term Care Administrators and provides their communities as a precepting site for future licensed administrators and also sit on the Assisted Living Advisory Council to provide a voice for changing the senior living industry through policy and regulations.  Nevada HAND works with fellow industry leaders to develop best practices for senior care facilities throughout the State of Nevada. In the field, their Westcliff Pines property received the Leadership in Energy and Environmental Design (LEED) Platinum Award, the highest recognition level for environmental design and construction. The organization also received a US Green Building Council “Excellence in Operation” award.  Nevada HAND’s two assisted living...

Meet Joe Anfuso Apr24

Meet Joe Anfuso

Growth can be a mixed blessing. San Diego-based MG Properties Group, for one, certainly didn’t mind significantly expanding its portfolio of properties in California, Arizona, Nevada, Washington and Oregon. But by 2015, the company’s investment management technology couldn’t keep pace, and the company, which acquires, rehabilitates and manages apartment communities, was approaching a stark choice: Modernize or risk stagnation. Cramped by Spreadsheets The spreadsheet programs MG Properties used for investment calculations and investor reporting couldn’t keep up with the rising volume of work. A single report often contained up to 450 tabs, for example. “When we loaded a number and hit “Enter,’ we crossed our fingers and hoped the whole system didn’t crash,” recalls Joe Anfuso, the company’s chief financial officer. “The old method was stressful, error-prone and hindered our performance.” It became clear to him and other executives that the company needed a modern, professional investment management software platform, one capable of automatically capturing and distributing all relevant investment information. Anfuso and his colleagues also realized that if they wanted to compete with the major players—the big institutional investors—they needed to invest in technology that removed pain points, time and effort and enabled more efficient operation. “That’s when we decided to ditch our spreadsheets for a more modern solution,” Anfuso says. A Single Connected Solution That solution, adopted in July 2015, was Yardi Investment Management, which automated MG Properties’ asset, investment accounting and investment lifecycle. The system helps MG Properties track not just the movement of dollars, but the result of the investment they represent, from the moment an investor makes a commitment. MG Properties grew its investor base by 150%, its properties by 24% and its units by 50% without needing additional staff or expenditures to manage them. The quarterly distribution process...

Meet Breck Austin Apr18

Meet Breck Austin

When you think about your senior residents and their families, do you think of words like “tech savvy,” and “forward thinking?” You should. Breck Austin, VP of operational services with Clearwater Living of Newport Beach, understands the importance of exceeding clients’ growing tech expectations. His organization has identified software that allows the company to advance with the times. We sat down with Austin to learn how the organization uses RENTCafé and Senior CRM to make life easier for residents and staff. Q: What are one or two business objectives you’ve been addressing over the last year? A: At Clearwater Living, our objective is to enhance residents’ experience in the senior platform. So one of the things we look at is technology. We look at how do we make ourselves more relevant? How do we make the residents’ experience relevant? We use a variety of things that we are addressing, from technology down to our philosophy of care. Q: How did Yardi technology help you accomplish this? A: Yardi technology was the best thing that ever happened to us in a growing state. It provided one single integrated platform that allowed us to address the growing need of the family’s involvement and their need to know what’s going on, transparency, to our consumers. So, it’s no longer just a resident living in our community. We’re addressing the family members or those that are responsible for members of our communities. The ability to communicate with them through technology, Yardi provided that outlet for us. And it’s integrated so that it addresses all areas of our touch points and building on the connections with our residents. Q: What Yardi products have been most transformative for you and why? A: Two products that have been transformative to the...

Meet Arun Das

Say hello to Arun Das, head of marketing and technology at Pangea Properties in Chicago. Arun is featured in Yardi’s new Real Estate Questions Answered series, a fantastic way to find out about how real estate professionals use Yardi software to solve problems in real life. Arun’s role at Pangea means that he’s a fluent in marketing technology. He’s also a genuinely nice person. We recently talked with Arun about the online renter experience, website optimization and conversion rates – and peanut butter! Keep reading to learn a little bit about Arun and how you can apply what he’s learned from his marketing initiatives at Pangea to your own properties. Can you tell us a little more about Pangea? A: Founded in 2008, Pangea Properties is a private real estate investment trust (REIT). We have more than 500 buildings and 12,000 apartment units spread across Chicago, Indianapolis and Baltimore. Pangea’s mission is to provide service, value and care, one resident at a time. We’re also extremely passionate about giving back to the communities in which we operate. What are one or two marketing objectives you’ve been addressing lately? A: Over the past year, we’ve focused on a variety of process enhancements. Specifically, we’ve been working to streamline resident communications and improve our overall application experience for prospective residents. How does Yardi technology help you accomplish your goals? A: Yardi’s full stack software solution allows our RentCafe, RentCafe CRM and Voyager instances to seamlessly communicate with one another. That lets us use robust Yardi resident communication tools without having to transfer information between different software platforms. On the prospect side, the application and screening tools give us the ability to collect custom information, which then provides us a better underwriting process and overall a better application experience for our residents. The seamless online application process also saves our staff a lot of time – we estimate we saved around 150,000 hours over the last year. What would you personally like to achieve in your role at Pangea? A: I would love to continue having a positive impact on the lives of our residents as well as positively representing the communities and neighborhoods we serve. I’m passionate about Pangea Cares, our corporate social responsibility program designed to give back to our Chicago communities. (Watch a video about the impact of Pangea Cares and how it helps the company connect with the community.) Our staff is encouraged to take time to volunteer for Pangea Cares’ community efforts. They might use it to create marketing materials, put together baskets for Thanksgiving deliveries or hand out back-to-school supplies to area kids. So far, we’ve donated around 7,700 volunteer hours, and I’m personally invested in the continued success of this initiative. What marketing trend are you currently most excited about? A: I’m excited about artificial intelligence. There are starting to be services out there that can take over your property tours or your call center or your website. We’re years away from a product that will match our level of service, but things are coming, and I think this could really transform the industry. Tell us something interesting about you that would surprise someone. A: Something interesting about me that would surprise pretty much everyone is that I absolutely hate peanut butter. I think it’s the most disgusting condiment ever, and I catch a lot of flak for it daily. Watch Arun’s real estate questions answered videos and find more answers to real estate technology questions on the Real Estate Questions Answered...

Chicago Multifamily Apr08

Chicago Multifamily

With healthy demand almost balancing out supply, Chicago’s multifamily market seems to have left the fear of overbuilding behind, at least for now. The city has been adding jobs at a more accelerated pace—particularly in the construction, manufacturing and education and health services sectors— and has been strengthening its tech hub status, which fueled demand for housing across the metro. According to a recent Yardi Matrix multifamily report, at the end of last year, rent growth reached the highest value since 2016—2.5 percent, which, although still below the national rate, represents an achievement for the market. Growth was mainly led by suburban submarkets such as Grayslake and Chicago-Heights North, but several neighborhoods near Downtown, including Hyde Park, Bronzeville and South Shore, also recorded rent increases. Yardi client Pioneer Acquisitions is a multifamily investor with a portfolio of roughly 2,000 units in Chicago. James Peterson Jr., founder & principal, said that “the fundamentals in Hyde Park are very strong” and the neighborhood has been attracting a lot of interest from investors and residents priced out of Chicago’s core areas. Peterson reveals what other submarkets are strong for investment, the evolution of rent growth in 2019 as well as the company’s strategy for the year ahead. What are the strengths and weaknesses of Chicago’s multifamily market? Peterson: Strong demand remains one of the main strengths of Chicago’s multifamily market, particularly in Hyde Park and the far north side neighborhoods. We continue to see tenants being priced out of near north side neighborhoods and moving north, along the “L” lines, to find units that fit their budgets. One of the main weaknesses, particularly downtown, is the continuing introduction of new supply with elevated amenities and leasing incentives, which encourages tenants to trade up to newer buildings. Soaring real...

Client Spotlight Apr04

Client Spotlight

Based in the heart of Texas, Yardi client Churchill Residential is an affordable housing provider with a focus on senior housing that works to provide exceptional customer service for its residents. We recently caught up with Michelle Bless, director of accounting, to learn how the company has benefited from its use of the Yardi affordable platform and how the Walk In Payment System (WIPS) is truly a game-changer for affordable housing providers. Michelle, tell us about Churchill Residential? We were founded in 2002, and pride ourselves on developing and operating high-quality, 100% affordable housing communities, most of which are for seniors. We’ve leveraged Low Income Housing Tax Credit funds to build 17 communities and more than 2,700 units across the greater Dallas/Fort Worth area. What does Churchill do best? Customer service is at the forefront of Churchill’s mission. Our guiding principles focus on enhancing the lives of residents, onsite staff and office employees. When we see an opportunity to make a change towards improving service, we take it. What changes have you gone through recently? We’ve achieved improvements in staff efficiency and resident services by implementing the Yardi integrated software platform. That change has helped us improve performance by simplifying many processes and improving data transparency across our organization. How does having an integrated accounting software translate to happier residents? Time savings for our onsite staff definitely benefits our residents, as the staff now has more time for personal interactions every day. As far as resident-facing technology goes, electronic payment processing is a nice perk for our residents because they can log in at any time to check their up-to-date ledger. We couldn’t offer residents that type of real time information prior to adopting the Yardi integrated software platform. Churchill just went live with...

Insight from POAH Apr01

Insight from POAH

The economy is approaching a decade without a downturn. U.S. and global GDP are likely to hit a multi-year high at about 3 percent this year and the consensus view is that growth will slow only slightly in 2019, according to a recent Yardi Matrix report on the state of the real estate market. However, the same report shows that rising interest rates and affordability are making it difficult for first-time buyers to afford homes, with construction getting more and more expensive. Soaring land and materials costs have made it difficult to pencil all but high-end new projects in many metros. Multi-Housing News asked an industry veteran to weigh in on the poignant affordable housing issue. Aaron Gornstein is a leader in affordable housing policy and development, with more than 25 years of executive experience. He is currently the president & CEO of Preservation of Affordable Housing (POAH), a national nonprofit organization that owns more than 7,000 units across 11 states. Gornstein used to serve as undersecretary for the Massachusetts Department of Housing and Community Development. Prior to that, he spearheaded the passage of state and federal legislation, launched innovation programs and helped form numerous coalitions as the executive director of Citizens’ Housing and Planning Association. How serious is the affordable housing crisis in the markets you currently operate in? Gornstein: Several major national studies show a severe lack of affordable housing in every state in the country. A new report from the National Low-Income Housing Coalition, for example, found a shortage of seven million affordable and available rental homes for extremely low-income renters and found that no state or major metropolitan area has an adequate supply of rental housing for the poorest renters. There is a serious shortage of affordable homes in every...

Yardi Client Q&A...

Yardi client Red Sea Markets Company (RSMC) owns Red Sea Mall Jeddah in Jeddah City, Saudi Arabia. Red Sea Mall is an iconic shopping and leisure destination and one of the largest shopping centres at Jeddah City. We interviewed Geji Masilela, the company’s CEO. He shared how the company’s use of Yardi Voyager helps them overcome business challenges. Q: What is your company’s background, heritage and history? A: RSMC has been existence for more than a decade. It was initially formed for the development of Red Sea Mall and other properties. Our aim for the next several years is to grow our assets under management. Q: Can you give a flavour of your company’s business culture and philosophy? A: It’s a happy and informal company culture. While we adhere to corporate norms of running a company, our leaders remain down-to-earth and approachable to our employees, customers and tenants. Q: What is your company’s brand in the current market? A: Red Sea Mall is an iconic shopping and leisure destination and one of the largest shopping centres at Jeddah City. The mall has 242,200 square meters of built area and includes a five-star hotel, a seven-story office building, and external and undercover parking areas. The mall blends international and local brands with a variety of restaurants, cafes, diners and entertainment options. Q: Could you give some understanding of the number or value of the assets involved? A: We’re still in the formative stage in terms of assets. We current have one operating asset and another asset under development. We’re actively looking for growth opportunities. Q: What’s your role? A: I’m primarily responsible for identifying and executing those growth initiatives. Q: What motivates you? A: I have a love of shopping malls, serving mall customers and...

CRE in Cincinnati Mar07

CRE in Cincinnati

The office real estate sector shows strong fundamentals as it appears to be near a peak, shares Yardi client Adam Rath, founder & owner of Rath Equity. The company started operating in the Cincinnati area since last year and is now focused on growing its base of industrial and office clients. In a wide-ranging conversation, he touched on the trends, challenges and opportunities in the metro’s commercial real estate market. What is your general view of the office sector? What are the main trends? Rath: The major factor contributing to a strong office and industrial market in Cincinnati is a strong local economy and revitalized downtown that has aided in the ability to retain educated workers and have accelerated a strong economic growth. The unemployment rate has compressed to under 4 percent. The Cincinnati office sector is currently strong and healthy. In the last few years, we have seen rising rents and vacancies going down. Also, sales are strong but appear to be reaching a peak at both cap rates and price per square foot. Tell us about the challenges you see in today’s market. Rath: The major challenge we are faced with today is economic uncertainty in the next one to three years. We have seen record growth/investment over the last few years and debt limits starting to reach pre-recession levels. Most people in the industry are starting to feel a pullback. The majority of the investors I speak to feel a pullback is needed to bring pricing within limits to deploy capital. This economic uncertainty should provide an opportunity for investment. What are the trickiest aspects of being a medium-sized company? Rath: Rath Equity was created to be a boutique investor-friendly brokerage and built to be able to adapt and pivot as...

Student Housing Feb27

Student Housing

The student housing sector is not the industry’s Sleeping Beauty anymore. The number of students attending universities is growing and this is due mostly to the ease of obtaining loans. As a consequence, the demand for this type of accommodation is surging, which makes the segment appealing to investors. Sales volume almost quadrupled in the last six years, according to Rick Graf, president & CEO of Pinnacle, a Yardi client. According to Yardi Matrix data, Pinnacle Living owns and manages more than 150,000 units of which roughly 18,000 beds at 34 universities across the country, from San Diego to Syracuse, N.Y. In an interview with Multi-Housing News, Graf shares his view on the student housing industry, but also touches on what it takes for a property management company to stay ahead of the game in 2019. Tell us about your view of the multifamily market in general and the student housing sector in particular. What are the main trends? Graf: In general, the multifamily market remains robust. Demand has not lessened due to very strong job growth in nearly every market. With respect to the student housing sector, we continue to see institutional acceptance and desire to expand holdings into this niche subset of multifamily real estate. Transaction volume in student housing topped $11 billion in 2018, up from $3 billion just six years ago. It is important to note that student housing is significantly more management intensive and multifamily investors should be cautious to partner with operators with specific expertise in the nuances needed for success. Could you single out one trend that is gaining popularity in the student housing property management sector? Graf: A sea change has come to student development. While student housing properties rival high-end multifamily properties, the arms race of amenities has turned from wave...

Client Spotlight Feb12

Client Spotlight

Seattle-based Avenue5 Residential, a Yardi client, has recently had several reasons to celebrate. The company was named the second fastest growing firm in the state of Washington and it currently occupies the 30th spot in NMHC’s top 50 largest apartment managers—up 16 spots from last year’s position. The secret to its success seems to be its flexibility and willingness to adapt to a fast-changing environment. CEO Walt Smith shares the strategy that is designed to help the company thrive even more. What are the main trends in apartment operations today? Smith: One key multifamily industry trend is related to pricing. We used to be able to track pricing on a less-frequent basis. Because today’s market is increasingly dynamic, however, there is greater pressure to monitor indicators for rental rates every single day and to price apartments in real time according to the data. Another critical trend is monitoring customer sentiment on an ongoing basis and empowering teams to make changes based on customer feedback. Providing exemplary customer service has always been essential, but today it holds particular importance due to the popularity of online ratings and review sites. Even a relatively small number of negative online comments can significantly impact a property’s bottom-line performance, so being able to proactively assess challenges at the property level and address those challenges quickly can give a property a competitive edge. A third important trend is harnessing the power of the numerous metrics that are currently available to multifamily management firms. Managers who can select a data platform that aligns with their needs and the needs of their clients, who can aggregate massive amounts of data into easily consumable insights and translate those insights into actions that will improve performance will be in the best position to meet...

Client Spotlight Feb08

Client Spotlight

As a custom office space provider, Yardi client Knotel has more than 100 locations in New York, San Francisco, London, Berlin and Sao Paulo in Brazil. In December, Knotel expanded its New York City presence with four new office leases totaling 78,780 square feet. The largest lease inked was a 51,000-square-foot space at Rosen family’s 27 W. 23rd St., which encompasses the entire second and third floors of the building. Knotel was represented by Elie Reiss of Skylight Leasing and the landlord was represented by Danny Breiman of Olmstead. Eugene Lee, Knotel’s global head of real estate and business development, oversees sourcing and negotiation of management partnerships, leases and purchases, as well as global market expansion, corporate development and enterprise business development. Prior to working for Knotel, Lee served as a senior advisor for economic development in Mayor Bloomberg’s administration, was chief of staff & senior advisor for the U.S. Department of Commerce in D.C., and worked at Knewton, an adaptive learning tech provider. What led you to Knotel? Lee: The opportunity to help build a company and product that solved a huge problem. When I worked at City Hall during the Bloomberg administration, we constantly heard from emerging companies and entrepreneurs about the pain and expense of finding office space. While we couldn’t easily address the issue then from a policy perspective, Knotel is the solution that will change how all companies consume office space. This interview originally appeared in Commercial Property Executive, a Yardi publication. Read the rest of the conversation with CPE’s Keith Loria...

Client Spotlight Feb04

Client Spotlight

As it celebrates its 125th anniversary, Chicago-based Draper and Kramer Inc., a Yardi client, has promoted Todd Bancroft to president & CEO. Bancroft is taking the helm at the commercial real estate investment, financing and residential management company from Forrest Bailey, who decided to step down from his long-term positions. Bancroft had served as the firm’s COO & general counsel since 2014 and has a deep background in law and real estate. Previously, he worked at Bancroft, Richman & Goldberg, a Chicago law firm he founded in 2010, and spent 13 years with Equity Marketing Services, a professional sales and marketing firm for condo development projects and condo conversions. It was there that he first formed a relationship with Draper and Kramer, partnering with them for a condo conversion way back in 1997. In his new positions, Bancroft will be tasked with continuing Draper and Kramer’s legacy while capitalizing on new opportunities for investment and net operating income growth. In November, Draper and Kramer acquired North 680, a luxury community in Schaumburg, Ill., as part of a 1031 exchange following the company’s sale of Fieldpointe of St. Louis, a 318-unit property in Maryland Heights, Mo. In October, Draper and Kramer teamed with Edge Principal Advisors on the $131 million sale of Wheaton Center, a 758-unit community in Chicago’s suburbs, to FPA Multifamily. What led you to working for Draper and Kramer? Bancroft: I worked at Equity Marketing for 13 years and then the downturn was really its deathblow. There were no condominium sales, no new condominium projects, so its entire business model all but went away. So, at the beginning of 2009, I decided to open a small law firm and was targeting general real estate work as well as condo associations. A year later,...

Client Spotlight Jan25

Client Spotlight

Yardi client MG Properties Group, based in San Diego, focuses on the acquisition, development, rehabilitation and management of apartment communities throughout the western United States. Over the last 26 years, CEO Mark Gleiberman has steered the company to the acquisition of more than 140 properties totaling approximately 20,000 units, and the management of more than 17,000 apartment homes in 55 communities in high-growth cities in California, Arizona, Nevada, Washington and Oregon, worth more than $2 billion combined. In October, the company acquired Carillon Apartment Homes, a 264-unit community in Woodland Hills, Calif., for $93 million. In February, MG Properties Group acquired Thorncroft Farms Apartments, a 340-unit multifamily community in Hillsboro, Ore., for $97.5 million. Talk about MG Properties Group focus and the areas you serve. Gleiberman: Historically, we have been a value-add buyer. We have in-house property management, in-house construction management, but there has been a bit of a shift in the last year or two, as we have seen the value-add deals getting extremely competitive and bid up in price. In that time, we shifted a bit to deals we would not have previously thought about buying, we are now buying. This includes more brand-new construction. This interview was originally published in Multi-Housing News, a Yardi publication. Read the rest of the interview with MHN’s Keith Loria...

Meeting Challenges Nov29

Meeting Challenges

Frankfurt, Germany-based Kintyre is a full-service real estate manager for investors in the German real estate market, offering property management, bookkeeping, leasing and tenant relations, and strategic asset management, among other services. Kintyre manages a Germany-wide portfolio valued at over €1.4 billion, totalling 800,000 square metres. The retail subsector accounts for three quarter of its assets under management, with office comprising most of the remainder. “We pride ourselves on having a team of experienced local property professionals, who have the ability to understand and deliver on our international investor’s expectations and requirements. We add value for our clients and partners through providing a fully integrated service platform, including all elements of the regular real estate management services, plus the addition of strategic retail concepts and design coordination, a strong leasing team, project management, and acquisitions and sales coordination,” says Adam Pearce, Kintyre’s managing partner. With investment returns within the German real estate market remaining under ongoing pressure, due to the current peak pricing environment, the increased use of technology is one additional tool professional real estate managers are adopting to help ensure maximum efficiency within the management process, flowing through to a value add for investors. Determined to be at the forefront of the digital revolution facing the global real estate sector, Kintyre upgraded its real estate management and accounting platform  to Yardi Voyager. The decision to adopt Yardi Voyager was influenced by  Kintyre’s requirements to have a single software solution that was able to operate across multiple jurisdictions and functions. “Being able to meet client standards and regulatory needs in any jurisdiction added a huge amount of confidence in the services we provide. Yardi’s innovation is global in scope but the company also knows the needs of local markets. Having such a multi-dimensional...

Culture First Nov06

Culture First

Bloom Senior Living has a simple, yet aspirational mission: to help residents flourish. The family-owned and operated company, started in 1963, is dedicated to helping seniors live full, meaningful lives. But just as important as it is to make sure residents feel like family, at Bloom, staff members feel like family too. The leadership team has made creating a nurturing company culture their priority, because they believe if the culture is right, everything else—including delivering on their brand mission—will fall into place. That’s why it’s critically important to Tony Kantor, principal and director of finance, and Brad Dubin, principal, director of acquisition and general counsel, to create an office where employees feel valued and have all the resources they need. With eight communities across five states, Bloom began using Yardi to create a scalable business model that put people first. “We wanted a fully integrated product, one system throughout the entire cycle. It’s more seamless and efficient for our team, who already have to learn lots of different systems. Streamlining is a major benefit,” Dubin explains. It’s that efficiency that’s helped the company’s 40 Yardi users simplify processes and eliminate tasks in order to do what they love most: deliver great customer service to residents. “We use Yardi for everything,” says Dubin, who handles Bloom’s marketing and sales. “As soon as we get a prospect, we enter them in the system and start tracking all their data. All the calls, all the marketing activity. Sales one hundred percent relies on the CRM system. I can’t imagine not having it.” What the team likes most is the structure the software has helped create. Having an automated process takes the guesswork out of the sales cycle and keeps prospects moving through the pipeline. “It’s helped us systemize the...

Utility Advantages Oct30

Utility Advantages

Along with learning more about property and investment management solutions, clients used the most recent Yardi Advanced Solutions Conference (YASC) to share experiences and best practices. Representatives from Streetlane Homes, Holland Partner Group and Legacy Partners discussed in a panel session the benefits they have gained from Yardi Utility Expense Management, which receives account information and utility data directly from utility companies serving properties and generates payments to those providers. Streetlane Homes: Got their weekends back Streetlane Homes, a Roofstock company, is a leading provider of property and asset management services for single family rental home portfolios and saved more than $100,000 in overhead costs and reduced late fees by 90% within eight months of implementing Yardi Utility Expense Management in November 2017. “The solution relieved our corporate office of processing 17,000 utility invoices per month. With our previous utility service system, we had to audit every bill. That’s a lot of paperwork and manual labor that Yardi has taken off our hands,” said Teresa Taylor, vice president, finance for Streetlane Homes. “Having Yardi Voyager internal systems already in place made for a seamless transition to Yardi Utility Expense Management.” She added, “We had nine people working Saturdays and Sundays working on utility invoices. Nobody does that now. I was signing 400 checks a day. Now I have all that time back for more important tasks, and only two people are dedicated to accounts payable.” The Yardi Utility Expense Management support team also tracks and resolves service disconnections, keeping Streetlane Homes residents happy. “If there’s a late fee, Yardi calls the provider and gets it reversed,” Taylor said. Holland Partner Group: Proactive customer service Joanne Bush of Vancouver, Wash.-based property owner and manager Holland Partner Group faced workflow and invoice management issues that were...