With a wealth of experience in the apartment advertising industry, Lead Tracking Solutions wanted clients to be able to know exactly which of their ad campaigns had generated leads, prospects and phone calls – without a margin of human error. Paper guest cards, hand-entered into a database, were just too antiquated and unreliable. The result is what’s now known as the Yardi PopCard, an automated guest card that automatically populates when a prospect contacts a property. Yardi PopCard is fully integrated with Yardi Voyager, meaning leads and follow-up opportunities can’t be lost and automatically appear in Voyager once received. Yardi acquired Costa Mesa, Calif. based Lead Tracking Solutions in April 2012. In addition to having a very cool name, the PopCard gives multifamily firms more control over the lead management process, and LTS’ support staff helps clients maximize their advertising budget in an effective way. “With lead management we can go back to clients with reports, and whether per ad campaign or employee performance or region or we’re going to give you all the tools and management capabilities to say ‘cancel, upsize, downsize,’ your efforts,” co-founder Brian Maguire explained. LTS also offers the tools to track follow-ups by leasing agents, so you can view how many inquiries they are receiving from prospects and how quickly they’ve responded to prospects via email. “Many of our clients say: ‘I wish I had this information before. It’s simple if you think about it, but nobody’s ever done it before. Now I know exactly what’s going on at my sites without having to be there,’” Maguire said. LTS’ audit and success team helps clients interpret the results and make good business decisions based on the information collected. Major multifamily firms using Yardi PopCard include Riverstone Residential Group, Pinnacle,...