Senior Housing News polled several industry leaders for their thoughts on what’s ahead for their organizations and the industry in 2021. Excerpts follow. Solera’s Kaplan: Vaccination tops the list Adam Kaplan, CEO of Solera Senior Living, ranks successful vaccine planning and implementation as the Denver-area community owner and operator’s No. 1 priority. “I’m excited for a day in which close to 100% of our residents, family members and team members have been vaccinated, and thus the risk of a [COVID] outbreak is reduced to the degree in which almost all of the restrictions are lifted and thus the focus/energy can be re-weighted to other priorities,” Kaplan says. Developing talent and implementing innovative technologies and services round out Kaplan’s list of immediate priorities. Aegis Living’s Clark: Boom time for demand “I think there’s this backlog of people that’s going to pump up occupancies,” says Dwayne Clark, founder and CEO of Bellevue, Wash.-based Aegis Living, a leading provider of assisted living and memory care. “So, you’re going to see this dip where demand keeps going up, but product is not available. That’s really going to impact demand in the short-term and probably the mid-term,” which, looking ahead several years, is “very good news for the industry.” Clark also foresees a new emphasis on nurses and doctors on the front lines of assisted living facilities as part of a “more wellness-oriented” trend that encompasses “everything from the way [care providers] design air filtration systems to foods.” In fact, he reports, Aegis Living is “looking at foods that help pump up the immune systems of residents and have hired our own registered dietitian.” Sequoia Living’s McVey: Going forward, not back Current events constitute nothing less than “history … being made in our industry,” and Sequoia Living President and...

Assisted living facilities, which fill a need for seniors who don’t need nursing homes but can’t live independently, are a mainstay of senior care. The American Health Care Assn./National Center for Assisted Living counts nearly 1 million licensed beds in about 28,900 communities in the U.S. But even as assisted living holds stature as the fastest growing residential housing for older Americans, it may surprise some to learn that this model didn’t assume its present-day form until the 1980s. The roots of assisted living in America can be traced at least as far back as 1713 with the founding of an organization designed to care for seniors in Philadelphia. Foster homes and group homes became the norm later in the century when family members couldn’t care for a senior loved one. By the mid-1800s, religious and fraternal groups opened nonprofit homes for seniors, the genesis of the modern care system. Hundreds of nonprofit old-age homes were built in the late 1800s and early 1900s, with many adding hospitals, staff homes and other structures as their populations grew. Urbanization and tuberculosis epidemics helped spur state and local governments to develop institutions that provided chronic care. Nursing care in homes also became popular, with the number of visiting nurse agencies more than doubling from 1909 to 1924. By the middle of the 20th century, advances in medicines such as penicillin, the expansion of various assistance payments, and the exodus of men and women from the home during World War II were among the factors that prompted the further development of care facilities, including boarding homes for seniors. The private nursing home industry debuted in 1950, serving 270,000 people by 1954. That year, Congress provided funds to nonprofit organizations for the construction of skilled nursing facilities that met certain...

Yardi has a long history of providing interface solutions that enable its clients to exchange information with third-party vendors of solutions for applicant screening, online billing payments, renters insurance, service requests and many other business requests. That interoperability extends to senior housing community operators who wish to connect with ancillary operations solution providers. Interfaces allow third-party partners and Yardi EHR users to exchange information seamlessly and securely. Operators can utilize standard interfaces to connect senior living integration partners. Also, operators can optimize care transitions and enable the secure flow of information to and from EHR. Among Yardi’s interface partners for senior living is eMenuCHOICE, a St. Paul, Minn.-based dining management and point of sale application for senior living communities. Other providers that Yardi has welcomed as senior living interface collaborators include abxtracker, which specializes in antibiotic and infection tracking control solutions; Healthconnex, a leading provider of software used for infection prevention and control; and Kno2, which creates centralized accounts that enable efficient and HIPAA-compliant exchanges of resident documents. The list of Yardi senior living interfaces continues to grow. Created in some cases as a result of client requests, the added partnerships will enhance interoperability in such operations as vital signs and weight monitoring, nurse calls and...

Bryan McCaleb, president of Sagora Senior Living, a Fort Worth, Texas-based Yardi client and operator of more than 30 properties, discusses how his company has handled two major challenges – the pandemic and severe weather – in excerpts from an interview originally published in Multi-Housing News. How would you describe 2020 from the perspective of a senior housing operator? McCaleb: The pandemic led us to introduce new safety protocols and change what our day-to-day routines looked like. Our teams came together to implement changes for the best protection of our residents and associates, and I feel like our organization is stronger than ever before. How has technology helped you during COVID-19? McCaleb: At all of our communities, we have communication stations set up and equipped with iPads where residents have the ability to schedule virtual visits with their loved ones. More seniors have taken to social media to keep up with their families, which has broadened their reach with grandchildren and out-of-state loved ones. How did you keep your residents safe during the recent severe weather conditions in Texas? McCaleb: Some communities experienced power outages, water outages, water leaks and/or boil-water orders. For these challenges, we relied on onsite generators for heat and power, bottled water for our residents, and constant communication with our residents and their family members. Our associates stayed at our communities when needed to ensure that our residents were safe, comfortable and cared for. Although communities in Texas and Oklahoma had damage, we are thankful that all of our residents and associates weathered the storm safely. What was the most difficult thing for you in the past 12 months? The most satisfying? McCaleb: The most difficult thing was seeing how COVID-19 affects people—even beyond health complications, such as emotional and financial...

Online searches have become the favored route for seniors seeking a residential community. That’s why senior living community operators increasingly turn to search engine optimization (SEO) to help prospective residents find their properties. A powerful tool supporting that effort is RentCafe Reach Senior Living, an advanced online marketing services solution that enables execution of SEO plus pay-per-click advertising, social media posting and reputation management from a single platform. Yardi is spreading the word about this platform and the online marketing experts who support it with a new ebook, titled “4 Ways to Get Found Online.” The publication illustrates how RentCafe Reach Senior Living: Creates an exceptional online presence that fills vacancies. Increases traffic with optimized content that positions communities for maximum search visibility. Drives leads with impactful ad campaigns, managed by AdWords specialists. Keeps pace with Google’s algorithm changes. Formulates and executes a full marketing plan tailored to a community’s goals. Engages prospects with curated social media local content and boosted posts. Strengthens reputation control by monitoring and responding to online reviews. As the ebook says, “The right digital marketing strategy makes all the difference, but building out a plan – and sticking to it – takes dedicated resources, consistent research and lots of elbow grease.” Read it to discover how RentCafe Reach Senior Living makes the process much easier and...

The senior housing industry is taking steps to transitioning from the COVID-19 era with policies that emphasize safety and resident service. Nicole Moberg, COO of Atlanta-based Thrive Senior Living, offers insight into successfully marketing senior communities during and after the pandemic. Below are excerpts from her recent interview with Multi-Housing News. How has the outbreak impacted Thrive Senior Living communities? Moberg: From early on, we were one of the first senior living communities to prioritize testing—backing our belief that every resident and team member should be tested as often as possible for the safety of the residents as well as our community. We also developed the “Take Off to Thrive” marketing concept, with a 30-day new resident communication checklist. This served to minimize resident isolation and loneliness and even included an adapted red carpet “landing day/move-in” experience. We view our communities as the safest place to be [with our] proper training and education, personal protective equipment, disinfection procedures and aggressive COVID-19 testing programs. How have your marketing strategies changed? Moberg: We pivoted by creating COVID-19 sales strategies including altering our messaging to focus more on care and safety and how we can help people during challenging times. Digitally, we worked to bring on a chief storyteller who showed a behind-the-scenes look at Thrive culture, created a YouTube channel to share online content to increase awareness when families could not visit and increased online presence as we allocated more toward digital spend to drive more traffic to our website. We saw increased sales throughout the pandemic with safely executed event activity. What role does technology play in your marketing? Moberg: We sourced a new video app that allows us to send videos to prospects as a follow-up; a platform to enhance virtual tours; a “thank you”...

With multiple communities each submitting up to 200 invoices every month, Linda Adams was shuffling a lot of paper. The accounting manager for Burlington, Mass.-based senior living provider Northbridge Companies spent much of her time digging up receipts or tracking down paper records across numerous decentralized offices. “When I had questions, I had to call another office for answers. They’d have to find the invoice, scan it and send it to me for review. It was very time consuming for all concerned, she recalls.” But now, solving a discrepancy at any property is easy thanks to Yardi PayScan, which is part of the Yardi Procure to Pay Suite, a single connected solution for supply procurement, invoice processing and vendor management. Yardi PayScan allows the accounting department to access invoices and check whether payments have cleared without having to pick up the phone to call another office. In other words, team members could self-serve, reducing internal dependencies and churn. But time savings wasn’t the only benefit. Yardi PayScan eliminates copying, mailing, and storing paper—and minimizes touch points that can lead to lost invoices and data entry errors. “There’s no need for us to use up valuable office space with paper invoices anymore when everything we need is available electronically. Once the tax returns are done, we can throw the documents out,” Adams says. “I can go back and look at invoices from 2012, and they’re right there. Plus, it really cuts down on all that lugging paper back and forth when I work from home.” Adams and the rest of the Northbridge Companies team also appreciate the versatility of Yardi PayScan. “You can make the approval process as intricate or as easy as you want, which I love,” says Adams, noting that custom workflows, flexible...

Many senior living community operators are finding creative new ways to broaden their residents’ entertainment and activity options. In fact, Forbes reported in November 2020, entertainment has emerged as a marketing differentiator. “Many [seniors] are sharpening their focus on independent-living communities that not only provide creature comforts and an aesthetically pleasing brick-and-mortar living environment, but hospitality-inspired entertainment, trips and outings enabling highly-sought connections. Saying, in effect, ‘Let us entertain you,’ is good business for senior living communities.” That’s why “savvy senior communities are emphasizing the delivery of socially focused programming to bring mature adults together in fun, entertaining and educational ways once they’re safely able to drop the masks and rub shoulders again.” Even before the lockdown, “many retirement communities [were] stepping up to the challenge and redefining what fun looks like,” according to Denver-based Spectrum Retirement Communities. “If you were used to hosting get-togethers with friends and family, there’s no reason for that to change after moving to a senior living community,” said Brad Kraus, the company’s president and chief executive officer. “Those of us in charge of planning entertainment need to focus on designing activities that are elevated, purposeful and the entire family can experience.” Spectrum once sponsored a nationwide gingerbread house design competition with residents, team members and family members. One community in Texas came up with 3-foot-tall creation made of 600 sugar cookies, six buckets of frosting and 30 pounds of candy. Another in Colorado created  Pike’s Peak facsimile. Spectrum residents have also participated in volunteer activities involving pet shelters, waste reduction programs and homeless support, among others, “Why not make it possible for residents to continue giving back to the community with their family by their side?” Kraus says. “It’s our job to create that possibility. We want to...

Yardi Aspire gives senior living community operators the tools to train their staffs in everything from software skills and compliance to company policies and career development. The system’s convenient on-demand course content and documents help teams work more productively and efficiently. What training topics can be covered through Aspire? Everything from clinical skills, safety, new employee orientation and health records compliance to leadership, time management, software applications and more. As an added benefit, users seeking to customize training can build their own content and add pre-built videos. Equally important, users can create, maintain and administer courses without adding IT resources. The system also accommodates courses from other learning management systems while offering convenient esignature and employee survey capabilities as well as collection functionality for other types of surveys. “Aspire projects energy, forward focus and confidence. When employees feel those emotions at work, they are positioned to gain career skills and make a difference in their organizations. That’s exactly what Aspire brings to our clients through its broad scope of features,” says Terri Dowen, senior vice president of sales for Yardi. Learn more about how Aspire can pave the way for better community management for residents, operators and family...

Knowing what not to do is as important as understanding what should be done. That’s a key takeaway from a new Yardi ebook designed to help senior living communities market their offerings effectively. “8 Do’s & Don’ts for Senior Living Community Websites” offers tips for sprucing up digital curb appeal, maximizing the impact of a website’s most visited pages and more. The list of “dos” includes showing multiple views of a floor plan, helping prospects identify the unit that meets their needs and boosting traffic by sharing images on social media. The “don’ts” address rising above a bad user experience, avoiding inferior photography, not expecting photos to speak for themselves and resisting the impulse to mimic competitors. Looking for new ways to use your marketing website to make your senior living community both more visible and more appealing to prospective residents? Read the ebook for all the do’s and don’ts of getting those prospects to your page and into your...

Lindsey Hacker is the CFO of Tampa, Fla.-based Validus Senior Living, which manages facilities for independent living, assisted living and memory care in Florida, Georgia, Louisiana and Texas. Hacker joined Validus in 2017. Here she offers insight into the twin challenges of providing exceptional care while innovating. The following is excerpted from an interview published in Multi-Housing News. How have you been ensuring the safety of residents and staff since the onset of the health crisis? What changes do you expect to be temporary and what is here to stay? Hacker: Like most of the world, our entire operating model needed to shift very quickly to ensure the safety of our residents and teams. Mask usage, hand hygiene, social distancing and personal protective equipment are now second nature. We screen all associates and any vendors or visitors and take their temperatures prior to allowing entrance to the building. Our cleaning process and solutions changed to using nontoxic chemicals against COVID-19 and performing more frequent cleaning. We added ultraviolet light technology, which is not common in assisted living. These UV light cabinets give our teams the ability to sanitize and disinfect items in less than 5 minutes—perfect for high-touch items like keys, phones, eyewear and our iCare technology devices. I think the pandemic has made us have a stronger focus on all aspects of infection prevention, so although we are hopeful we will not have to remain 6 feet apart, many of the other precautions will remain. Now that vaccines have become available, how is Validus approaching the vaccination process? Hacker: We are approaching it with education, positive reinforcement and role modeling. For our residents, we are seeing very high participation rates, which is very encouraging and not completely surprising since this generation saw polio...

COVID-19 generated widespread disruption in senior housing, as it did to almost every other real estate sector. Senior housing community occupancies dropped after move-in moratoriums were declared and new safety protocols drove up operating costs. Some observers, however, are finding reasons for optimism. For one thing, “unlike many other real estate sectors, senior housing operators are collecting rents,” says senior living and health care consultant Jim Moore, writing in news and analysis source McKnight’s Senior Living. And a research report issued by JLL in the spring, citing stabilizing occupancy and rent collections, noted, “Eight weeks into the COVID-19 pandemic, the seniors housing sector is showing signs of rejuvenation, once again proving its resiliency despite some early concerns.” Weighing in on the perspective of residents and their families, Boston-based Hebrew Senior Life, a nonprofit provider of senior health care and living communities, offers several reasons why this is a good time to move into a senior living community: Necessities of life. Many communities offer safe delivery systems for food, medicine and other essentials, along with in-house maintenance, IT, housekeeping and security. Health care/wellness services. Some senior living communities provide onsite clinics for primary care, medication management, prescription refills and even physical therapy. There might also be dedicated fitness centers and outdoor spaces. Infection controls. This includes sanitation of lobbies, hallways and other common areas, along with staff training and screening. Stringent socializing. “The strongest senior living communities offer safer socialization than anywhere else,” Hebrew Senior Life says, including small group dining and virtual presentations of educational programs, hobby gatherings, spiritual activities and more. Simpler finances. Residents no longer have to deal with the financial aspects of home management or worry about fluctuating home values. The short-term challenges to senior living are undeniable, “but, properly designed,...

Senior living community operators spent much of 2020 working to stabilize their operating environments. Technology has played a major role in that adaptation. “The need to have technology access in senior living has jumped up a level, and it will stay there,” Laurie Orlov, founder of Aging in Place Technology Watch, told Senior Housing News. Zoom meetings, virtual tours, video chats and other capabilities that maximize safe interaction are “likely to continue long after the coronavirus has been contained,” adds a blog article posted by Life Care Services, a Des Moines, Iowa-based senior housing community operator. Eighty percent of respondents to a Senior Housing News survey in August reported increasing their tech spending this year to address the COVID-19 pandemic; 68% said their companies implemented telehealth since the beginning of the crisis. Looking ahead, 87% of survey participants expected their organizations to increase their technology budgets in 2021 for resident monitoring, contact tracing, telehealth, virtual activities for residents, virtual tours for prospects and other operations. “And that’s just the beginning,” Life Care Services says. New applications coming over the horizon “will make life easier, safer and more engaging for residents,” including motion and voice controls that eliminate the need to press buttons or grab handles, virtual reality systems for more immersive community tours, wearable smart technology and even robotic pets for memory care residents. Other areas that senior living operators are targeting for expanded investment include resident safety and emergency call systems, air purification and other infection control measures, wellness programs, and sales and marketing. Access to technology will also become a larger factor in families’ evaluation of senior living options going forward. “If you go into a community … and there’s no Wi-Fi in the room, people will not put up with that,”...

Dial Senior Living, manager of more than 2,100 independent living, assisted living and memory care units in seven U.S. states, embraces a philosophy of continuously improving its offerings. Along with providing caring, comfortable communities, “we’re also committed to investing more than our competitors in staffing, entertainment, technology, ambiance, quality goods and services, and overall lifestyle,” says Ted Lowndes, president of the Omaha, Neb.-based company. As part of their ongoing technology and quality initiatives, Dial leaders recently evaluated the programs they used to manage marketing, care and other operations. They found that the separate and uncoordinated systems in place duplicated information gathering and limited reporting capabilities. Perhaps worst of all, according to Michael Bowles, project coordinator for Dial, “our executives couldn’t generate reports. They had to put in a ticket, which made them and our investors wait. We wanted a more efficient reporting workflow and more responsive investor service.” These findings prompted Dial to seek out Yardi Senior IQ, a business intelligence solution that compiles operational and financial data from the Yardi Voyager Senior Housing technology platform. Reports generated by Yardi Senior IQ delivers in-depth insight into Dial’s occupancy, finances and other performance metrics. The solution also automatically compiles custom reports requested by the company’s investors. “Yardi Senior IQ is fantastic because it establishes orderly workflows and creates new reports from existing ones, complete with custom dashboards. Investors can get very specific information on demand without having to wait for us to send it,” Bowles says. “Our marketing, care and finance teams work as one team now because nobody is duplicating somebody else’s data compilation. That has drastically cut down manual tasks and helped us maintain operations with fewer people onsite, an important consideration in the COVID-19 era.” By replacing spreadsheets with a single connected...

“Heading into 2020,” Senior Housing News reported last January, “many senior living providers are focused on making investments to upgrade the resident experience, to stand out in a competitive landscape and appeal to future consumers.” Those investments are happening, albeit in different circumstances than could have been anticipated. Even before the pandemic, Barron’s noted, “The senior-living industry was already in a state of flux—adjusting to longer life spans, more-active retirements, a labor shortage, and changing desires for care.” A task force convened by the International Council on Active Aging identified six principal areas that will define the “next normal,” including community designs that optimize social distancing and technology that increases connections and efficiency. The imperative to maintain resident and family engagement in the senior living environment makes digital programming and other technology a top priority for senior living operators, says Detroit-based integrated design firm SmithGroup: “We must design to enable quality of care and flexibility in facilities … while balancing design solutions that protect and promote the social and mental wellness of residents and staff.” To enhance social connections, for example, some communities have implemented videoconference technology that lets residents engage in fitness classes, medical appointments, spiritual services, community activities and more from computers or mobile devices. Other likely developments on the horizon include the establishment of multiple ecosystems within a community, upgrades to HVAC and other building systems, enhanced infection prevention measures, continuing staff and resident testing, visitor screening and additional protective equipment. Yardi software solutions help senior living community operators work more efficiently by automating processes associated with marketing, leasing, record-keeping, resident care and more. Learn...

Fifteen percent of Americans were 65 and older as of 2018. One study projects that the population of Americans 65 or older could reach 108 million in 2050. The 85-and-older population may increase at least fivefold in that time, to more than 6% percent of the citizenry. Some indicators of an aging population — and a few fun facts — are presented in the information below, which is drawn from a range of sources including the U.S. Census Bureau; the United Nations; Washington, D.C.-based population, health and environmental information source Population Reference Bureau; and Virginia law firm Mountain Empire Legal Services. 85 and up is the U.S.’s fastest-growing age group by percentage. By 2040, about one in five Americans will be 65 or older, up from about one in eight in 2000. Persons 65 and older are projected to outnumber children by 2034 for the first time in U.S. history. In 1960, those 65 and older comprised 4.9% of the global population. By 2050, they will account for 17%. More than 10,000 members of the baby boom generation (born between 1946 and 1964) turn 65 every day. As of 2018, 24% of men and about 16% of women 65 and older were in the labor force. About 65% of baby boomers say they plan to work past age 65. Five percent of people 65 and older in 1965 had completed at least a bachelor’s degree. Twenty-nine percent of that age group had done so by 2018. About 80% of seniors own a car and drive frequently. Nearly half of all adults 65 and older volunteer. Harland David Sanders (Col. Sanders) started Kentucky Fried Chicken when he was 65. May is Older Americans Month, so designated to appreciate and recognize senior citizens. August 21 is...

How have sales teams adjusted to reduced face-to-face consultations during the pandemic? How do clients stay connected with leads? What product offerings will Yardi focus on in 2021? Richard Nix, senior director of senior living sales for Yardi, covers these topics and more. Below are excerpts from an interview that was published in Senior Housing News. Q.: You’ve spent your career in technology with a lot of time in the senior space and you’ve been with Yardi since 2014. What lessons do you draw from most frequently in your current role? A.: The main lesson is to always talk to people. A lot of folks like to communicate using technology, such as emails and text, but there’s nothing like getting on the phone with people and really learning their issues— especially now that we’re not seeing them at client meetings and at conferences — and to see what is really driving them and what issues are pertaining to them right now. The other key point is teamwork. The Yardi culture is all about teamwork. We have a great team, and we work to solve problems together for our clients. Q.: One of the early outcomes of the pandemic was the increase in technology adoption, including among sales and marketing teams. What are the most important ways that you’re seeing technology augment the diminished in-person sales calls in 2020? A: Salespeople depend on technology for handling many client requests. Since face-to-face meetings have been hard to arrange during the pandemic, continual contact with clients by other means became critical. In terms of specific technologies, the use of the video meetings has been a shift. This is a personal thing, but I like to put the camera on myself at the beginning of a video call....

Have you ever heard the saying that attitude is everything? How we choose to respond to a situation impacts our outlook, our possibilities and the responses of those around us. During tough times, one young woman in Raleigh constantly recommits to her positive attitude. Her decision to do so has positively impacted the entire community. Meet Victoria Meet Victoria Polston, activity and wellness director at Spring Arbor of Raleigh, an HH Hunt Senior Living community. Victoria is like many employees in assisted living communities: compassionate, patient and heavily caffeinated. She also exemplifies personality traits that have become indispensable during the pandemic: creativity, grit and optimism. As cities issued quarantine mandates in the spring, Polston faced a community of seniors who were more isolated from their loved ones than ever before. Excursions and visitors were no longer an option. Some seniors couldn’t understand the severity of the pandemic or their vulnerability. They were hurt, depressed and confused that their loved ones were no longer coming to visit. Polston got creative with engaging activities for her residents. “My goal is to make the lives of residents fun, active and worth living,” says Polston. “When I do something, I like to go all out.” Fun for every season In the warmer months, Polston offered seniors hula dancing and a luau, fake tattoos, a Mardi Gras party and a butterfly exhibit. She even coordinated a farmer’s market on the premises to replace an excursion that residents missed. As the weather cooled down, the activities continued indoors. Seniors made gourmet truffles, and danced during a neon glow stick party. They customized their shirts with glow-in-the-dark paint and donned glowing necklaces and bracelets. “I filled our activity room with black lights and all my residents were so excited when they...

Yardi continuously strives to make its property management software more valuable to operators of senior living communities. As new features are incorporated into the Yardi Senior Living Suite, the upgrades are documented, compiled into manuals and made available to clients. Recent upgrades and plug-ins include: Yardi Voyager Senior Housing: You can track monthly fee deferral requests, recovery schedules and generate payment plan agreements for signature with the Deferral Plan functionality. Community Analytics and Senior Financial Analytics reports are easier to use. Watch the video overview Yardi Senior CRM: Check out an enhanced user interface that includes a new dashboard with optimized graphical reporting, several new KPIs and goal tracking, and a redesigned prospect profile that includes a new activity feed view and streamlined navigation among prospects. We also added specific approver roles to the leasing workflow and a new Past Due Activities report that provides real-time data on overdue activities. Watch the video overview Yardi EHR and Yardi eMAR: EHR: Service plans can now be signed digitally. The Clinical Move-In workflow lets clinical teams move residents into EHR without impacting the financial Move-In process. There’s also a new Shower/Laundry/Housekeeping Schedule report that covers seven days of upcoming tasks. eMAR: Quantity tracking is enhanced, as is the ability to perform blind counts of controlled substances and identify discrepancies. You can set up the Order Change report to run nightly and send automatically to the pharmacy in a password-protected email attachment. Watch the video overview You can also join a webinar to gain even more insight into our comprehensive solution for senior living...

What is lead attribution and how can it help senior living community operators get the most out of their marketing spend? Lead attribution is the process of determining how leads from a Facebook page, Google ad, directory listing or other source become associated with a property. Understanding all sources that a prospect touches on the path to becoming a resident can help property managers determine how to allocate their marketing money and staff resources most efficiently. RentCafe Senior CRM illuminates lead attribution with a “lead journey” feature that shows how many prospects who became residents spent time on the Facebook page or follow a Google ad to the website. The lead attribution report, another element of the solution, analyzes data to reveal, among other things, the organization’s top sources for prospects. Other reports illustrate the top and bottom sources for resident conversions. The system assigns scores for each source using attribution models that split prospects across the sources in their journey and includes prospects who submitted an inquiry and toured the community. Yardi Senior CRM scores all sources that contributed to a prospect’s inquiry, with full drilldown to the score’s elements. Marketing managers might want more nuanced source information than just “property website” from a lead that comes into RentCafe Senior CRM from a website. What’s of greater value to them is the site the visitor was on when they clicked the link that brought them to their site. RentCafe Senior CRM tracks the true source of a lead journey when a prospect submit information from the “Contact us” of “Schedule a tour” page of a Yardi-hosted website. With these data and analytics, which include each marketing touchpoint that contributed to a lease and not just the first source that generated the lead, sales...

Yardi has been building Yardi EHR, a full service electronic health record solution for senior living, for the better part of a decade. Client feedback and ongoing development give rise to regular product enhancements. Here’s a sampling of recent upgrades. Clinical move-in Users can now execute a clinical move-in process that includes adding global contacts, allergies, diagnosis, orders from a library, and schedule assessments.  This new feature allows a facility to perform a financial move-in prior to the resident physically arriving in the building or vice versa.  Clinical staff can move a resident in and the billing staff can complete the financial move-in when they return. A new KPI shows a resident’s pending move-in status, allowing the facility to easily monitor resident move-in activities. Medication tracking Recent enhancements allow counting of controlled substances between shifts, check-in of medications delivered to the community and documentation of medications disposed of. Facilities can also update the quantity of medication on hand when new deliveries arrive. Digital care plan signatures New functionality enables digital signing of service plans. Five new KPIs monitor the signing status. Continuity of care document interface (CCDA) Facilities can now create, send and receive CCDA documentation using the KNO2 interface. The CCDA document sends and receives data elements in a standard format. Information exchanged includes advanced directives, allergies, adverse reactions, medications and social history. The CCDA user interface lets you search for documents by a date range or create a new document. Shower/housekeeping/laundry schedule A new report assists staff with weekly shower, laundry and housekeeping schedules. Filters allow for multiple schedules to be displayed and is viewable in a list or calendar view. The list view can also display task details. Simple wounds The wound module has been streamlined and enhanced for assisted living...