Watching a cartoon on a smartphone, tablet or smart TV has become a daily routine for many kids. Whether it’s Peppa Pig, Thomas & Friends, Talking Tom or online hits such as Mother Goose Club, Super Simple Songs or Wonder Quest, children spend hours with their eyes glued to those screens. As a parent, it’s almost futile to think you can control everything they watch. But YouTube came up with a handy companion. The YouTube Kids app enables adults be in command. The kid-friendly version of YouTube features a simplified design, a selection of age-appropriate content and, probably most importantly, parental control. YouTube Kids has a completely different design from the regular YouTube application. Kids can tap on large buttons to reach dedicated sections such as “Shows,” “Music,” “Learning” and “Explore,” indicated by icons of a play button, radio, lightbulb and binoculars, respectively. You should be aware the app does feature advertisements, but if you or your child come across any inappropriate content you can flag it in the same way you would on the original YouTube app. How it Works The YouTube Kids app has become a popular platform amongst families around the world. More than eight million weekly active viewers use the app. Recently, YouTube Kids was made available on LG, Samsung and Sony smart TVs in the 26 countries where the app is currently launched. Here are a few tips: Downloading the app on your device is free for iOS and Android platforms. Your device will need to be operating on iOS 7 or above or Android 4.1 or above. The app doesn’t require a sign-in or Google account. You can also watch YouTube Kids videos on your TV with a Chromecast, Apple TV, game consoles and smart TVs. After the...

Congratulations: your attention span is now shorter than that of a goldfish…by one whole second. Recent studies show the average human attention span is now 8 seconds.  That means social marketers and digital advertisers have to hook you with compelling content within moments.  How much does that bait cost?  Advertisers spent an estimated $8.5 billion on social ads alone in 2014, all to keep your brain entertained long enough to get to the punchline.  And succeed they did. Our Social Media Team kept a keen eye out for those creative and unusual marketing campaigns with solid storytelling and strong social presence. Here are a few of our favorite digital campaigns from the last year. Mini Cooper  Mini USA – Multiple Social Channels Mini Cooper has created a world of engagement, and it’s truly an experience all of its own.  The iconic import has grasped attention and stolen the hearts of many motorists across the country, and to that end, they have established their own mini-nation: Mini USA. Beyond the exclusivity of an owner’s only club, the camaraderie and fellowship between Mini drivers curves closer to extended family.  And what better way to spend time with your family than to be “couped” up with them on the greatest of American familial pastimes?  “Mini Takes the States” is a clash of Mini Cooper clans cruising on a 5,000 mile road trip from [#MTTS]San Francisco to [#MTTS]Boston.  Motorists can post to social networks during pit stops with a set of branded hashtags, photos and videos.  Along with crossing the continental US, Mini’s social presence spans across platforms: Facebook, YouTube, Tumblr, Instagram and Twitter. Need some Mini maintenance? For continued care of your car, the company’s website features a downloadable PDF of your owner’s manuals, a roadside assistance...