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Lost and Found

TrackR Bravo Finds It

By on Feb 23, 2016 in Technology

Did you know the average person spendtrackrs 10,000 hours of their lifetime looking for disappearing car keys? To be honest, I made that number up, but I think we can all agree time flies at the speed of light whenever we’re inevitably late and looking for that one last thing – keys, phone, glasses – before stepping out the door.

What if you could find what you’ve lost with the touch of a button? There’s plenty of tech out there promising to reunite you with your AWOL objects, but what about your pet, your purse, your phone itself? What recourse is available when those waylaid whatsits that aren’t hiding in your couch cushions, but actually sitting on a park bench miles away?

For the chronically searching, those kings and queens of the misplaced and forgotten, deliverance has arrived! Meet TrackR Bravo, a coin-sized device that attaches to your valuables keeps tabs on their whereabouts. The brainchild of two recent UC Santa Barbara graduates, inspired by their own experience with miscellaneous vanishing acts, TrackR Bravo is a Bluetooth enabled solution capable of interacting with your smartphone and using crowd-based GPS to geolocate mislaid property, whether it’s sitting on your magazine-laden coffee table to at bus stop down the street.

About the size of a quarter and priced at $29, the TrackR Bravo can be attached to anything, from a set of keys to a bicycle to the collar of your wandering dog. As long as the fob is within 100 feet of your Bravo-enabled device, you can send a signal to trigger a beeping alarm that leads you to your missing item. Past 100 feet, the alarm is no longer an option, but the GPS will kick in, tagging various doodads and personal effects and alerting users when they get within one mile of its location.

Like Tile, TrackR creates a connection between your phone and the Bravo tracking device. The difference lies in the interactive relationship the TrackR brings to the table. By placing the TrackR Bravo on your possessions, you create a link between the locator and a crowdsourced GPS database. Even if your phone is lost or out of juice, the TrackR continues to spit out coordinates, piggybacking off other TrackR users to create interwoven network of alerts and location points.

The TrackR Bravo prototype debuted at the Consumer Electronics Show (CES) in January of this year, and quickly became the darling of tech-savvy attendees who praised the device’s streamlined design and low-energy operating system. Over 300,000 people have already jumped on the TrackR Bravo bandwagon, installing the app on their phone and ordering over 350,000 of the Bravo trackers.

Some key details of the TrackR Bravo and App include:

  • Slim Design: 31mm diameter and 3.5mm thickness
  • Convenient Battery: 1 year of battery life, fully replaceable CR1616 Battery
  • Bluetooth 4.0 Connectivity (including Bluetooth Low Energy)
  • Android and iOS Compatible
  • International Functionality
  • Third Party Connectivity

Available on both iOS and Android, the TrackR Bravo’s sleek “anodized aluminum construction” (laser engraving is available for an additional $10) is as durable as it is stylish. Potential users can currently order the device from the TrackR website and download the app from iTunes or Google Play.

You can watch the TrackR Bravo in action here.