YASC Multifamily Spotlight

40 Years of Innovation

By Vianna Mabanag on Aug 27, 2024 in Technology

2024 is a big year for Yardi, and it’s not just because we’re celebrating 40 years in business. This year marks an exciting shift in our innovation process, exemplified by the new AI solutions presented during YASC 2024’s opening spotlight session for multifamily.

Here’s a recap of innovations and features unveiled during the event.

Marketing with AI

Ready to streamline content creation and optimize marketing spend? As Esther Bonardi, Yardi vice president of corporate marketing and REACH by RentCafe, put it, “AI is everywhere, and it’s impacting all of our development from the time renters start looking for their apartment, and all the way until they’re renewing their lease.”

Here’s a peek at new AI-driven solutions to help you drive more quality prospects.

Simplifying content creation with Creator by Virtuoso

The new Creator by Virtuoso — included in Marketing IQ Genius — uses AI to generate and schedule content for property websites. Whether it’s page narratives, blog posts or Google Business Profile updates, content creation has never been easier.

Marketers can now update websites and social feeds with minimal effort, ensuring they stay competitive in the digital landscape.

Data-driven budgeting and strategy

Marketing IQ Genius also includes more advanced SEO and PPC reporting, as well as PPC budget recommendations powered by machine learning. Get strategic suggestions that help you make informed decisions about your advertising spend. 

Allocate budgets more effectively and drive better results based on real-time data and insights.

Speed to lease: Accelerating the customer journey with AI

“Days equal dollars when it comes to vacancy loss,” Paul Yount, industry principal, said to a crowd of multifamily professionals — but not before he somehow weaved a baby picture of himself onto a slide. (It all connected to his YASC session, “Back to the Future of Leasing and AI.”)

Speed is everything when it comes to turning your prospect into a resident — and our AI initiatives are making that process even faster. Here are some updates that will help you reduce vacancy loss.

More efficient leasing

Chat IQ, powered by Yardi Virtuoso, provides instant, personalized responses to your customers that keep them engaged and informed throughout their leasing journey. Plus, our income and identity verification solutions streamline approvals, ensuring maximum speed when it comes to converting an inquiry into a lease.

Self-serve maintenance

Our new self-serve maintenance feature guides residents through minor fixes, reducing the hassle associated with maintenance and the workload on property managers. This not only enhances resident satisfaction but also frees up time for teams to focus on more strategic tasks.

Yardi Energy

Yardi Energy has exciting new updates in store to help you manage energy usage more efficiently, so you can reduce cost while aligning with environmental best practices.

Enhancing the resident experience

We’re also rolling out new innovations that will make your resident experience even better. Get ready for increased resident satisfaction and renewals.

Rewards by RentCafe

Resident retention is key to long-term success, and our new rewards program for residents is designed to do just that. Rewards by RentCafe incentivizes your residents to pay rent on time by rewarding them for on-time rent payments and subscriptions to Resident Services by ResidentShield. Points can be redeemed for fun things like travel and shopping, helping you enhance satisfaction.

Resident Services by ResidentShield

As just mentioned, we’ve rolled out a comprehensive suite of resident services that cater to every stage of the resident lifecycle.

But the highlight is our move-in tracker, which simplifies the move-in process for residents by giving them one place to sign up and activate all the essentials, like Wi-Fi and electricity. This helps them feel at home from day one, and gives you bonus points for a seamless experience — without extra effort on your part.

The roadmap

A preview of enhancements you can take advantage of now, or soon!

Chat IQ

It just keeps getting better with Chat IQ. This is what’s in store in our latest version of the AI-powered chatbot:

• Consistent brand tone
• OpenAI ChatGPT integration
• Dynamic responses
• Multi-question handling
• New voice options

CRM IQ

It’s now easier to track leads, manage communications and nurture relationships with CRM IQ. The latest improvements support a faster lead-to-lease cycle while improving overall retention rates.

Voyager 8 

Our latest updates to Voyager 8 are designed to improve user experience and functionality. Think: a sleek, user-friendly interface and more powerful capabilities to help you connect and streamline every process across your portfolio.

As Dewayne Jordan, team lead at Yardi, put it, “Voyager 8 is ready. We’re ready — are you ready?”

The best is yet to come

With AI, partnership and customer service at the core of our framework, we’re excited to step into our next era of property management innovation. As we look back at the last 40 years, it’s safe to say that we think the next 40 will be even better.

Can’t make it to YASC? Book a call with a Yardi rep or watch a webinar!