RentCafe CRM Adoption Grows 34%, Reaches 3.1 Million Units

Yardi’s multifamily marketing CRM software sees continued uptick,
includes new innovations

SANTA BARBARA, Calif., Aug. 15, 2019 – New data
shows significant gains for Yardi’s multifamily customer relationship
management (CRM) software. RentCafe® CRM captures
leads, automates follow-ups and centralizes communications to increase
conversions and retention for property management companies. Product adoption
is up 34% over 2018, and the software is now used at more than 3.1 million
multifamily units across the U.S.

The
innovative features built into RENTCafé CRM
help clients succeed in the digital marketplace. Advanced marketing features include
multi-source lead attribution, lead scoring and email drip campaigns.

• Multi-source lead attribution tracks multiple touchpoints
  throughout the customer journey to give more accurate insight into marketing
  source performance.
  See how
  The Management Group uses multi-source attribution.
• Lead scoring prioritizes incoming leads to provide visibility
  into the strength of the current pipeline. It allows leasing agents to focus on
  customers that are more likely to convert.
  See how
  Pangea Properties uses lead scoring.
• Email drip campaigns allow leasing staff to
  communicate with renters via automated emails that identify and promote the
  next step of the leasing lifecycle.
  See how
  MG Properties Group uses email drip campaigns.

These tools provide users with increased
visibility and data to drive operational efficiencies and maximize marketing
performance. “The way renters find and interact with properties is constantly
evolving,” said Chris Ulep, vice president of multifamily product development
at Yardi. “We’re committed to continually updating RentCafe CRM to keep pace with and anticipate the evolving needs of
multifamily property marketers.”

Join a RentCafe CRM
webinar
to see how you can use it to turn leads into leases, improve resident retention
and optimize marketing ROI.

About Yardi

Yardi®
develops and supports industry-leading investment and property management
software for all types and sizes of real estate companies. Established in 1984,
Yardi is based in Santa Barbara, California, and serves clients worldwide. For
more information on how Yardi is Energized for Tomorrow, visit yardi.com.