Leases jump 117%, aided by 24/7 coverage by real estate service professionals
SANTA BARBARA, CALIF., Jan. 9, 2012 – Residential real estate firm Real Estate Equities Management LLC reported that Yardi Call Center was instrumental in driving a substantial increase in new leases over an eight-month period in 2011.
From April through November 2011, Real Estate Equities Management’s total leads for 31 properties increased by 181% and net leases after denials and cancellations by 117% over the same period in 2010. The company also received 179% more calls, 152% more walk-ins, 190% more email inquiries and 122% more applications. “We attribute this performance to more accurate lead recording and around-the-clock coverage that Call Center provides, along with improving market conditions,” said Garin Hamburger, director of marketing for Real Estate Equities Management, which adopted Yardi Call Center in April 2011.
He added, “Our previous call center support only worked during business hours. We knew we were missing leads and opportunities to capture leases. We saw Call Center as an opportunity to increase occupancy and save money through reduced staffing requirements. Call Center’s 24-hour maintenance service also adds an attractive amenity to our properties’ offerings.”
Yardi Call Center connects property management companies’ prospects with trained real estate service professionals, day or night. This ensures that all leads are captured and acted upon, increasing leasing opportunities and promoting maximum occupancy. Guest cards and applications are entered directly into the Yardi Voyager property management system. Residents can also receive live assistance for rent payments, maintenance requests and other functions. Because Yardi Call Center agents work securely inside Yardi Voyager, they become an extension of the company’s management office, with no need for data interfaces.
“We designed Call Center to be invisible to prospects and transparent to multifamily property managers. Our agents’ thorough understanding of properties’ key selling points allows them to provide immediate expert service and quickly turn prospects into residents,” said Terri Dowen, senior vice president of sales for Yardi.
About Real Estate Equities Management LLC
Real Estate Equities Management, based in St. Paul, Minn., is a real estate firm with more than 30 years of experience in multi-family housing, townhome, senior cooperative, vacation home and fractional ownership development and management. In addition to developing, owning and operating numerous unique housing projects in the Twin Cities and other regional markets, Real Estate Equities Management owns several fractional luxury homes in markets such as Paris, New York, and the Turks and Caicos. The company’s complete range of capabilities includes asset management, occupancy management, accounting, facilities maintenance, development construction services, marketing and home rental services. For more information, visit www.reeliving.com.
About Yardi
Yardi Systems has been committed to the design, development and support of real estate investment management and property management software for nearly 30 years. With its Yardi Multifamily Suite, Yardi Commercial Suite and Yardi Investment Suite, the Yardi Voyager system is the most comprehensive single real estate.
Trade Media Contact: Joel Nelson 805.699-2040, ext. 1255