New York-based company and Aegis Living showcase ability of marketing partners to send leads directly into a Yardi sales prospect database
SANTA BARBARA, CALIF., Sept. 21, 2011 –Seniors for Living, the largest provider of cost-per-lead marketing services to senior housing and home care providers across the U.S. and Canada, recently teamed with Aegis Living to complete one of the first implementations of an online leads referral interface developed by Yardi Systems.
Using the referral interface, lead generation sites can automatically feed new online sales leads directly into their marketing partners’ Yardi Voyager™ Senior Housing platforms, without manual entry or risk of data loss. With reliable, real-time data, companies can better manage sales efforts around their lead generation campaigns. This drives better overall performance and return on investment.
“Ensuring that prospects automatically flow from the lead generation system to the Yardi Voyager lead management system provides a more accurate way to measure the performance of sales counselors and target advertising dollars more effectively,” said Jordon Keltz, CEO of Seniors for Living. “We are excited to see Yardi take a leadership role in helping its clients adapt to lead generation, a rapidly growing part of senior living marketing.”
“We are in the business of helping our clients become more efficient, so we didn’t hesitate when asked to build a bridge to Seniors for Living and the other leading marketing sites. The industry response has been fantastic and we’re very proud of this Web-leads interface. We are confident it can help senior housing operators improve their lead management and prospect conversion ratios,” said Eric Kolber, vice president of senior housing for Yardi.
“The implementation went very well, with Yardi and Seniors for Living working with our technology team to get the posting system up and running smoothly,” said Adam Clark, director of financial analysis for Aegis Living, one of the largest senior living providers in the U.S. “We’ve had leads come directly into our Voyager system for a couple of months and we’re already seeing increased efficiency for the sales team and management reporting.”
“The ability to automate key business processes within Yardi Voyager has been a cornerstone of our senior housing clients’ success. We are delighted that our leads referral interface will help Seniors for Living and Aegis grow their businesses,” said Terri Dowen, senior vice president of sales for Yardi.
About Seniors for Living
Seniors for Living, based in New York, is a leading performance-based marketing company that provides senior housing communities and home care companies with the most highly qualified, exclusive lead referrals available. Through SFL’s online directory and extended partner network, users actively searching for senior housing or home care can learn about their options, review senior housing and care providers, and request additional information from the senior community or home care provider that best meets their specific situation and needs. Seniors for Living also maintains an active social community on Twitter.com and Facebook.com for those concerned with issues of aging. For more information, visit www.seniorsforliving.com.
About Aegis Living
Aegis Living is a national leader in retirement and assisted living, offering a progressive selection of senior residences to meet the growing needs of today’s aging population. Providing the finest in senior lifestyle and living options available, “We’re the people who make life better” emphasizes health, quality of life, well-being and community. Aegis Living is guided by a simple philosophy: strive to treat all people with the highest possible standards. Founded in 1997 and headquartered in Redmond, Wash., privately held Aegis Living operates 32 communities in Washington, California and Nevada. Follow us on Twitter @aegisliving and Facebook at http://www.facebook.com/AegisLiving. For more information, visit www.aegisliving.com.
About Yardi
Yardi Systems has been committed to the design, development and support of innovative software solutions for nearly 30 years. With the products comprising its Yardi Voyager™ Senior Housing Suite and Yardi Investment Suite™, Yardi Voyager is the most comprehensive senior housing management platform on the market today. More than 60 senior housing providers use Yardi Voyager to serve more than 225,000 residents in more than 1,300 communities. Yardi serves clients around the world from offices in Asia, Australia, Europe and North America. More information about Yardi products and services is available at www.yardi.com.
Trade Media Contact: Joel Nelson 805.699-2040, ext. 1255