REACH by RentCafe
RentCafe Marketing IQ
Maximize ROI with transparent marketing
Access the marketing performance data you need, displayed how you need to see it. Market apartments with confidence using Marketing IQ. View website performance, spend, leases by source and more at a glance.

Features

Track performance data
Examine all lead sources and view the true cost per lease. Identify best and worst performing sources to adjust and optimize your budget.

See what’s working
Identify which marketing features are enabled on which of your websites, and how each is performing, via a marketing features dashboard. Quickly spot any performance gaps.

Report on your results
Get advanced, visualized reporting. See SEO performance by source. Track PPC campaigns, keywords and ad-level performance.

Set performance alerts
Create customizable KPI alerts that will be triggered anytime a property falls outside desired thresholds. Never miss a chance to be proactive. Available with Marketing IQ Genius.

Get PPC budget recommendations
Tap into robust ad data to improve your strategy. Access pay-per-click budget recommendations powered by machine learning. Available with Marketing IQ Genius.

Create content quickly with AI
Generate, schedule and post content for website pages, blog posts and your Google Business Profile. Make a big impact in a short amount of time. Available with Marketing IQ Genius.
Resources
FAQ
Marketing IQ is designed specifically for multifamily operators. It offers fast, advanced marketing analytics to help you track performance and improve your strategy. Easily discover what’s driving the most revenue at the lowest cost then optimize your budget accordingly, all from one platform.
Sure, but it’s time-consuming to source, combine, aggregate and analyze that data. Marketing IQ does it all for you automatically, then presents everything you need to see in one place.
Marketing IQ Genius is a level up from Marketing IQ, offering enhanced features and deeper insights. Genius includes customizable alerts, AI content generation, campaign budget recommendations and more!
All clients get access to a comprehensive dashboard that shows which features are being used on which sites, and which are driving conversions. That equips you to optimize your sites accordingly (for instance, you can easily see if you’re missing something you should be using).
Absolutely! Marketing IQ tracks performance at the portfolio, property and campaign level.
Marketing IQ automatically draws data from Yardi Voyager and RentCafe CRM IQ, saving you time and effort. You unlock easy-to-read insights and reports directly in Marketing IQ.
When you combine Marketing IQ with REACH by RentCafe for websites, SEO and PPC, you get the best value for your marketing dollars. We help you drive conversions at a low cost per lease with full transparency.
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